SNS development is a double-edged sword more harm than benefit

SNS community Development has been a large number of media and platforms as a turning point in the development, we all want to use this model to quickly join the game of the flight. However, this model has many drawbacks, only the immediate interests will often ruin the future development of enterprises.

Net profit drives SNS mode to soar

SNS in the original sense is mainly to increase the platform of the user interaction mode, through a variety of interactive system to enable users to have a variety of entertainment on the platform of Choice. That is, you can play a game and play B game a number of uses, a general. Now the most common patterns are online games (web games) plus http://www.aliyun.com/zixun/aggregation/17352.html "> single game (flash games), The user's stickiness to the platform is increased by the combination of various game modes.

In addition, there are some similar net, the pattern of the development of the net, the use of friends and friends of the relationship between small game entertainment interaction. Stealing vegetables, fishing, breeding animals and so on to allow users to increase the loyalty of the platform.

Development of metamorphic

Originally a benign development model, in the current development trend of many platforms gradually become a new model to increase platform revenue. They will use the SNS Interactive model to retain the user's greater ability, through some easy-to-use web games and online games for profit. Compared to the traditional platform advertising model is simpler, revenue faster.

However, it is the trend of this model, the multimedia platform will be the traditional mode of advertising desalination, replacing this mode will be SNS game intermodal mode. As a result of the transport model is quick, and will not be like the advertising model to bear the worry of arrears of fees, the game through the natural multimedia platform is now the main trend of development. This pattern on the surface is the SNS development more accurate said should be SNS variant.

SNS Variant

As a result of the SNS development variant, many platforms will net swims the transportation mode replaces the original advertisement mode. It is also the trend of online transport, which led to the gradual dilution of advertising mode. The original high quality, high effect of advertising position is gradually digested by the platform itself. Long-term effective users are gradually being guided to the SNS transport platform system, the legacy of the original media platform, the quality of users will be greatly compromised. Then, the advertising model effect will be discounted, followed by advertisers will be on the media platform "look up" to find a new advertising platform.

The varieties of SNS will undoubtedly be the original old customers ruined, daughter difficult to buy friends love. Have customers ever taken into account the amount of thought they had to spend. Is it a bit too indecisive to give up now just for the immediate benefit?

This variant, is undoubtedly lost the sesame seed picked up the pattern of watermelon. Although the watermelon is many times bigger than the sesame seed, but how many can this watermelon have? Can watermelon be stored? Is the value of sesame seed high? Piles of sesame oil can squeeze more money than watermelon. The watermelon storage period is only half a month, and then the big one is also short-term.

Therefore, many people in the industry believe that the SNS development trend is a double-edged sword, careful use is. Ten years tree, hundred trees. Not only social development to have a long-term vision, enterprises, platforms should also have a long-term vision.