Some life and restless, Micro-alliance CEO Tao Yong is like this

Some life and restless, Micro-alliance CEO Tao Yong is so. He loves challenges, knows exactly what he wants, specializes in computers but doesn't love programming, and has a passion for internet marketing.

Smart people tend to walk faster than their contemporaries. In the university Graduate school, Tao Yong through the internship, completed the new career needs 1-3 years to realize the transformation. At the beginning of 2013, Tao started his business after graduating from university, registered with the Micro-alliance and engaged in the development of micro-credit third party.

A newly graduated college student's first entrepreneurial project captures the micro-credit opportunity. You know, the micro-letter is sweet, third party development is not very difficult, homogeneous project a wide range. The alliance stands out and valuations reach 300 million yuan.

Why?

Singular domain and Tao Yong chat after found, Sun is on the battlefield Yong, is adviser, how to win the war, he had already thought very clearly.

Entrepreneurship relatively smooth, the main reasons:

One is fortunate to seize the window of time;

Second, I and the team under the implementation of strong: I am a determined what will be determined to complete the person, the task will be repeated push subordinates;

Third, the right talent strategy, in all aspects of the business are invited to be very good relevant professionals to serve as partners in order to seize the commanding heights. Although the company now has 260 people, but do not feel a lot of pressure.

Four is the inheritance of Baidu's technology + marketing genes, very good at getting traffic, get customers, so the micro-union has never lacked customers, just do and not do. Agents are very powerful localization line to push the regiment, can help the micro-Alliance for strong business development and to help businesses provide operational services, so that the micro-Union itself to focus on the development of products and platforms. The agent mechanism is the core competitiveness of the micro-union, and it is also a distinguishing feature of its competitors. In the future, the AU will continue to vigorously support agents and develop a team of agents.

The micro-alliance to be a subversive of the micro-quotient

The micro-alliance should build a mobile social power distribution system based on the trust of friends, break the existing supply chain and sales channel system, and become the subversion of micro-quotient. It is inconvenient to disclose specific product form, but "social electric quotient" is the direction that has been determined. Generally speaking, this product system will establish a complete electrical supplier, agent distribution and self-service open shop system, all aspects are more convenient and complete than the micro-shop. The system will introduce a large number of through the micro-union certification of B merchants to provide quality low-priced non-standard goods, at the same time, the micro-Union will make rules and invite interested micro-users such as some university students, overseas buyers and other people to become the distributor in the system: only responsible for sales to friends, do not have to personally prepare, store goods, shipments and operation returned goods; Buyer orders directly to B, after the sale of the Distributor to obtain Commission. This is a cargo control on the micro-AU platform side, everyone participates in the distribution based on the relationship chain, business is responsible for the supply chain and after-sales service system; It is not the flow of the entrance, but with the mobile operators aggregation line dispersed flow, to O2O business integration line under the potential flow of a huge social distributor platform, can be compared to "Taobao customer" crowdsourcing package sales model, Just will not have the quality control of Taobao replaced by the quality control of the day cat just.
For the entire micro-trust platform based on E-commerce business mode is "micro-quotient", as the basis of micro-credit business is the relationship chain and trust, also because the micro-letter as a "country" will only be able to "enterprise" rather than "self-employed" tilt, so from C to B is the only way, that is, stall vendors to the formal business evolution, Either enjoy the dividend and die in the mature market. User-grade products to the excellent experience of service business is the key to winning in this business. At present, the best is the pocket shopping, micro-union and Pocket pass these three, pocket shopping from C, but certainly will be the same with the micro-union.

Micro-letters don't kill Third-party developers

Since the announcement of the open platform policy in December 2012, more than 2000 third party developers have emerged in less than two years. Despite the external relations with the micro-trust and the third party, and there is still scepticism about the attitude of the micro-letters to third parties, but it cannot conceal the fact that the openness of the micro-letters has increased and become more evident: a milestone was that, just last month, the micro-letter opened the "login authorization", which means that the third party officially boarded the historical stage Since they can get some basic information about the merchant through the interface, the micro-letter is not open to any third party interface. Open "Landing interface" is the micro-letter officially began to support the performance of Third-party developers. Tencent regards the micro-credit ecosystem as a country or confederation, hoping that the "economy" in the "country" will prosper better, and the more listed companies that grow up from the micro-credit ecosystem, the better. The current pocket shop is valued at $1.5 billion trillion, and Tencent hopes to have 10 or 100 such stores in the future.

In terms of division of labor, micro-letters only do well in the "infrastructure" of the four core points: Traffic entry, transaction payment, large data, relationship chain social, while the micro-au is positioned to serve in the micro-trust platform for businesses, micro-trust only control the user portal, the development of User C-side scale, and the micro-union around the core strategic layout of micro-letter, The centralized traffic will be aggregated to allow businesses to use, the development of merchant B-end scale. Therefore, there is no conflict in nature, but complementary and cooperative relations. Micro-credit operators often collect the needs of third-party developers to improve the rules of the game, strengthen infrastructure and release more capacity, and to reassure third party developers, even say "micro-letters only provide the growth of the soil, as to what kind of tree flower knot what fruit to see a third party;" As long as we have this group of people Third-party developers are always encouraged and supported! "under the influence of Tencent's open strategy and bosom, Baidu and Ali also gradually embarked on the road of open ecology.

Micro-alliances and competitors

Mobile Internet 2C Products, although there is no lack of user experience is excellent, but the ability to become generally weak, in a period of time must finance, burn money; The traditional 2B products are for the enterprise, usually the user experience is not good, the user quantity and 2C product also completely not at a quantity level, even almost nobody uses. And the practice of the micro-Union is to do 2C product thinking to do 2B products, through the user-level products to make the merchant's money. In other words, the product that the micro-union offers to the merchant is the merchant to show to its user, so its user experience must reach the standard of 2C product, and Merchant B obtains a lot of C through the product, must pay for the product, let the Micro union make money. At the same time, the micro-union through the product through the B, C ends, it will form a business transaction closed loop laid a good foundation. Another product standard for the alliance is "2C Light and 2B deep". The former refers to the 2C end of the product must let C reach as much as B, so has the light attention, the light interaction, the light function, the form extremely simple and so on characteristic, but the latter refers to the product 2B end to depth to the merchant most core business level, will the most important supply chain, the transaction, the customer relationship management and so on commercial element as far as possible into the product function

At present, the biggest competition of the micro-Union is the micro shop of pocket shopping. Its advantage lies in the use of very convenient open shop tool, the target user is small seller C. In contrast, the target users of the AU are qualified small or medium sellers and B, so its products are characterized by a transaction flow on the major aspects of the necessary tools such as CRM, shop template, order management tools, inventory management tools and so on.

The micro-credit itself is also trying to move the electricity quotient, but the current flow from C to B is not really connected, let alone aggregate the dispersed traffic on the micro-letter to B and drain the line of business traffic to the line. In the micro-letter "discovery" column has jingdong shopping entrance, but the conversion rate is only 1/1000 (the actual data is a single day UV3000 million, deal 30,000 orders), not too ideal. From the whole shopping experience, in the exchange of returns, capital guarantee, evaluation and the construction of the credit system, micro-letter has not yet been involved.