Strange friends to enjoy the feeling of cheating

The author of this article, Huang Shaolin (Weibo), is the founder of the digital wall of the Taiwan Science and Technology blog and partner of Ka Fung Capital. He believes that the current strange friends do not grasp the key, most people just want to enjoy the feeling of infidelity, with the gun as an opportunity to make friends with acquaintances change is the right path.

This is the strange spectacle of dating markets: 80% of men have done nothing for three months, and 80% of "non-beauty" have never received an invitation to make friends within three months.

Human nature is the swing between the rut and the cheating.

With the development of mobile Internet, coupled with the social network in recent years, the use of mobile phone friends are also emerging. However, although the user uses the terminal in the change, the social nature change is not big, because the internet makes friends is one kind with the human nature most related service, but humanity, for thousands of years unchanged. This article is the author of the last ten years of observation and summary:

Internet Dating Market Law one: acquaintances and strangers dating market turns hot and interdependent

This market can be divided into social acquaintances and unfamiliar friends. A typical acquaintance is Facebook, where everyone is formed in a circle of people they know (probably ripe, maybe not too familiar). Strangers to make friends, such as the United States of Badoo.com, the first to enter the site to tell you Meet New arranges. myspace.com, once the hottest.

What kind of market is more valuable from a business point of view? Facebook began in the United States as an unfamiliar dating relationship between college students, and then gradually shifted to pulling up acquaintances to register as the biggest network of acquaintances. However, most people on Facebook use their real names, and the network of acquaintances makes you open and transparent. So you want to run away from me.

Have you ever wanted to register a "trumpet" on Facebook, Sina Weibo, or QQ without anyone knowing that it was you? Wow, you really did it! According to the author's experience, the real-name social network has a small user of about 10% to 20%. In other words, Facebook's number of registered users hits 90 percent, roughly the number of real users.

When the rut bores people, the idea of infidelity comes along. Not in the real world, but anonymous dating on the internet is not illegal. That's why, as Facebook grew, Badoo began to appear. Therefore, when the micro-letter strong people will use the mo. People always think, when QQ becomes an acquaintance communication tool, next to have a huge unfamiliar dating market.

* Please note that the term "infidelity" in this article does not refer to extramarital affairs or illegal erotic activities, but rather to escape from the reality of the state of mind after being accustomed to the normal days. Both men and women have this mood, whether married or unmarried. Generally are deep in the heart of the idea, not too dare to really move. The anonymous nature of the Internet provides this mental state with a fantasy outlet.

Two development directions of strange friends

Internet Dating Market Law II: Only acquaintances can precipitate the relationship, the other is a cloud

However, "cheating" is not the norm. The vast majority of people are going back to the rut (er, accumulating enough energy to cheat again). As a result, the most common problem for internet companies operating in unfamiliar dating markets is the loss of users, which is accompanied by a short life cycle for unfamiliar dating sites or mobile apps.

When a Web site or mobile app that grew out of a strange dating market started with a surprisingly high rate of user growth, the number of active users also accounted for less than 25% of registered users. Please note that strange friends have proved to be an invincible tool to enter the dating market, but the side effects are equally alarming. Users keep coming in and users are losing.

The number of registered users has been growing at a high rate, just because the overall market is growing at a high speed (for example, smartphone penetration is increasing), users are moving faster than they are losing, so they see the whole plate getting bigger. When the growth of the overall market meets the ceiling, the growth of such enterprises will start to stagnate, as the inflow rate is less than the outflow speed.

are unfamiliar dating market operators sitting ducks? Think back to the year QQ is how to get up? Think back to how Facebook was in the United States? Not all from strange dating? And they all turn into communication tools for acquaintances? Unfamiliar relationship is not long, the user life cycle is not president, the transformation of mature social networking is one way, the relationship between the smelting can precipitate.

Is it possible to live without turning to an acquaintance and socializing with strangers? Yes, you do not see the foreign dating site to make a full profit? Since the user life cycle is short, in this short period of time to sell users willing to pay the product. There will be a certain percentage of users willing to pay for the "cheating mood"! When he finds that satisfaction is more empty, he will return to the rut.

Cycle。 This is the man. Haha!

Three-month user life cycle law

Internet dating market rules three: Most of the users of strange friends are to soy sauce

The user life cycle of unfamiliar friends is not more than three months, the author is called "Three month user life cycle law". The reason for this law is that, in addition to the previous "infidelity is not the normal, time will not be too long", the main reason will make you quite surprised: (1) Not every man is a hunting-yan master; (2) Not every woman is a beauty.

Men, if you are immersed in a strange dating site or mobile phone app seriously play on a period of time will know, most of you send out of the friends ask the other side will not ignore you. It may be a little bit of a relationship with you. (But, not necessarily, it is not very related), mainly with you know how to grasp the hearts of women have a great relationship, can first strike on the success of attention.

A surprising and brutal fact that most men do not possess such skills. You don't get a second chance on a woman on a strange dating site or on a mobile app. I know the hunter-yan, from the judge of the authenticity of female photos, pick out the object of information, what to write, what tone, their head and photos should put what ... Self sigh is inferior.

In addition, men, ask yourself, you send messages to women, most of them only to girls, right? This is the wonders of the Strange dating market: 80% of men had nothing to do for three months, and 80% of "non-beauty" had never received an invitation to make friends within three months. And the end of the men and women who had to leave each other after the QQ phone number, no longer use this website or mobile app.

Can the user lifecycle be more than three months? Isn't that a job for QQ and telecoms operators?

However, what's wrong with users leaving nothing? This is the essence of running an unfamiliar dating site or mobile app: Figuring out what you're selling is a dream. The service you provide on the surface is to allow strangers to each other accurate to find each other, but in fact, men just want to see beauty, beauty only want to be sought after. Most people just want to enjoy the feeling of cheating.

A wife is inferior to a concubine, but a concubine is better than a thief.

Network Dating Market Law four: the ground positioning in a strange friend's main use is "Can't steal"

Since the mobile phone has a relatively accurate positioning function, many people think of the LBS (Location Based Service, based on geographic information services) and unfamiliar with friends. The most common is to allow mobile phone users to find out from their nearest strangers, so as to meet. The idea is taken for granted, but it is a violation of human nature.

Think about it, do you really want to meet a stranger in the neighborhood? Regardless of women's own security concerns, even men, to meet the psychological pressure of unfamiliar women is quite large. And most men only want to about beauty, but do not have the skills to impress each other. All of this makes this feature wheel a tool for the fantasy, only to see, in fact, the majority of people do not work.

In fact, strange friends the most exciting place, is that you do not know me, I do not know your ambiguous, aloof distance is really addictive things. Give a vulgar example, once saw the lines in the film, said the man's mentality is "wife Inferior concubine, concubine as steal, steal better than steal". It's not fun to meet strangers.

Operating a strange dating market, we must understand that the "stolen" the powerful power. Is it useful for users to search a nearby stranger with a mobile phone? It's useless because most people aren't ready to meet. Waste it? No, because it brings the user hope. Looking at that search list is inherently pleasurable and addictive. The goal is not really to make the meeting.

The development prospect of Mo Mo

At the end, talk about China's popular strange Friends mobile phone APP: Mo. For a while it is rumored that the tens of millions of dollar investment, the author only feel that the team and investors are afraid of the future is not clear enough. The Society to the mo of the moral charges, but the author is mainly worried about his business model.

The constant appeal of strange friends, whose ceilings are obvious. From the published user figures, the number of active users accounted for the proportion of registered users is very descriptive. Developing a market with strange friends is a quick growth, but the side effects have emerged. The next two roads, one is to run acquaintances social, sedimentation relationship refining, the second is to charge mode development. are not easy.

The author mentioned in the above some of the management experience and rules, many of the previous 51.com work experience. Although it is not possible to say that the rules of experience and summarization from the Internet can be extended entirely to mobile phones and other mobile terminals, or can be applied to other types of mobile phone dating apps, humanity remains unchanged, and ultimately we need to figure out what is addictive.