Such as home, Hua Zhai bid thinking behind Ah Duo

The establishment of the year, six stores, such as home, China Housing bid rumors, the market value of up to 1 billion US dollars, the Internet thinking of these keywords quickly to the fledgling Asia Hotel pushed to the cusp. When the Internet and the traditional industry after the birth of the Huang Taiji pancake fruit, carving Lord Sirloin these brands, the hotel industry has also emerged through the Internet became popular brands.

With a new Internet profile, mid-range hotel positioning, the main theme of thousands of books to read books, photography and other elements of humanistic appreciation, founded in August 2013 only six stores in Asia, but surrendered the average occupancy rate of 80% or more , Where to go Net hotel channel score 4.6 or above (out of 5) excellent results, Asia hotel by investors of all ages is not difficult to understand.

"The use of Internet thinking across the board," "Leveraging the resources of high-quality marketing platform," Ya Duo winning stand out as a magic weapon. As early as the beginning of September 2013, Asiao did not choose the traditional online travel agents (OTA) cooperation, but chose the new online travel platform where exclusive cooperation. To buy a hotel, Lastminute night sales and other innovative promotional methods to increase the exposure of the hotel, and in the promotion to encourage guests to share reviews to encourage incentives, write reviews to send free vouchers, postcards, vouchers and so on. Through this incentive, Asia Doo Xian South stores quickly accumulated nearly a thousand users a real comment, and even illustrated brick home reviews.

Go to the network where the hotel control micro-and sub-brand cooperation

Where to go to Xi'an, a high-end hotel network in the ranking, Asia four stores all enter the top ten. Asia Hotel implementation of the staff authorization: guests can not hit the car, the hotel staff can use private car transfer; guests lost the wallet, the front desk take the initiative to lend money to the guests, Asia hotel with ground, humane way draws the Ritz-Carlton Dayton full authorization. On the other hand, Asiaow can be described as word of mouth management intensive. Where to go to the network marketing program report to Ya Duo contains user reviews the official reply platform, a comprehensive graphic information display, to meet the diverse needs of users and other optimization suggestions to expand the search terms, enhance brand exposure, comments and booking conversion rate Analysis and other solutions.

Where to go Excerpt of marketing report: hotel reviews and booking volume, conversion rate analysis

Asia take full advantage of these network marketing integration of information and data recommendations to enhance user traffic and effective orders. Yaduo Yanta store early opening occupancy rate is not ideal, where to network for Asia to provide a complete data analysis report, according to big data analysis Yadong Yanta store location, the surrounding attractions and other resources, the actual situation, it is recommended Ya Duo launched packaging products around the attractions as well as even live concessions, advance booking promotions and other promotional methods, the implementation of these measures Asia Dayo Xi'an Yanta store orders increased rapidly by 200%. From where to go to the hotel network platform monitoring data show Yaduo Xian Yanta shop traffic, conversion rate, order volume and other dimensions of data are better than the average hotel with the same district.

In addition to making full use of the technical advantages of the online platform, Ya Duo has closely integrated with the mobile Internet and new media marketing to establish a hotel micro-channel and a WeChat service account. With the help of Weibo to control Weibo and WeChat to promote the "Humanistic Culture Hotel" Brand concept. At the beginning of its establishment, branch opening and other important events during the evaluation lottery, free check-in experience and other interactive ways for consumers to create willing to participate in, easy to share the communication channels. Word of mouth marketing, word of mouth Internet marketing has spread the influence.

Asia Hotel CEO Wang Haijun told reporters that entering the era of experiential travel, hotel experience is also increasingly concerned about tourists. Therefore, when we cooperate with where to network, we focus on creating the Internet brand effect and word-of-mouth communication. We can use the systematic online marketing platform as an intelligent operation and promotion tool.