Suning Appliance officially changed its name to Suningyun Group Co., Ltd.

Yesterday, Suning Electric Co., Ltd. issued a notice, officially renamed as Suningyun Group Co., Ltd. Then, yesterday morning, Suning held in Nanjing, "2013 new models, new organizations, new image of the notification will", the new organization announced after the adjustment of the organizational structure and VI system. This means that suning thoroughly changes, the Super electric strategy will be fully implemented this year.

Suning renamed to enable the New VI system

Suning yesterday morning, announced the first day of the new organizational structure and VI system, yesterday began to comment on the name of Su Ning's criticism will phone-in. Last January, "Taobao Mall" renamed "Day Cat Mall" when the situation still vividly, at that time, basically no one thought "cat" the name of the ear, the public ridicule ridicule day cat topic also endless, but Taobao Mall eventually renamed as the Day Cat Mall, and media public opinion called to be accustomed to, Today, almost no one has any objections to the name of the cat.

This time "Suning appliance" renamed "Suningyun Business" is bound to appear with last year when the cat renamed the same scene, human nature dictates, people will have path dependence, thinking set, in the face of things that have become accustomed to (or things), sudden changes will trigger psychological instinct of self-defense, will more or less produce discomfort feeling, And the easiest way to vent something that you can't stop, reverse or change is to complain a few words.

No matter how the outside evaluation, for Su Ning speaking, renaming has very great strategic value. Liu Bang did not enter Xianyang before is a hou, into the Xianyang after he became king, and into the Xianyang before and after Liu Bang's men and not too much change, but outside public opinion on his status and understanding from Hou became king, this is the "name" of importance. Why Taobao Mall called the name of the day Cat Mall? Ordinary people look like Taobao Mall does not change the name can also continue to do last year, renamed also did not take the direct benefits of Taobao, but sometimes the name is the Magic spell, can limit life, Hou is Hou, Wang is king, the name of the difference will affect the overall interests and development.

Taobao mall renamed Day Cat Mall in 2012 has been rid of "Taobao" this name brought low-end brand image, successful transformation and upgrade. and suning The purpose of renaming the name and last year Taobao renamed the same purpose, are through renaming to convey a new brand image, to change the inherent understanding of Su Ning, this is the SUNINGSU electrical strategy upgrade the most critical step.

Suning's Suningsu has not been 2012 years of a slogan, it seems that the 2013 electric to hardball lattice. Suning Appliance not only renamed Suningyun business, but also enabled a new VI system and new logo. Logo is the carrier of enterprise name, the new name, the new VI, the new logo of the full launch, means that the basic work of Suning has been preliminarily completed, the next will be the renovation of the physical store, but to complete the 1700 entity stores all replace the new VI, the new logo not only need a large amount of money, but also need a certain Su Ning Vice chairman Weimin said from today, we will see suning VI in stores, advertising and other levels of gradual adjustment, is expected this year 51 of the country about 15-20 Expo Super stores will complete the image of a comprehensive upgrade.

Internal reorganization to form 28 division

If only the name changed, the logo changed, vi system adjustment, only to carry out the packaging, the new change is also useless. The name change is just Su Ning issued a complete transformation of a signal, a beginning, a sign, the real transformation needs both inside and outside the unfading, the Su ning changes the most eye-catching is the internal overall weight of the 28 division. This may make a lot of people can not help but with the earlier Ali split 25 separate division of business, but Ali split 25 division and Suning Reorganization 28 division of the reasons for a big difference.

Ali's break-up is to let Ali full of vigor, hope in all areas of electric power to grasp the initiative in an invincible position, Suning's reorganization is for SUNINGSU electrical transformation, internal comprehensive integration to improve operational efficiency, complete line under the integration of strategic objectives. Last year, there have been people said Suning do electric business is in the left hand, leather their own life, now seems to be three years ago, Suning easy to buy the advance is in the complete transformation of suning today to prepare.

Long-term attention to suning people are not difficult to find, Suning and Suning before the purchase of a little can not say the tangle, from the organizational structure, at that time, suning appliance and suning easy to buy between the two sets of people, although there is no infighting between the situation, but in many things on the division of labor more or less ambiguous place, This allows the outside world can not form a unified understanding of suning, a moment to talk about Suning easy to buy, and then discuss Suning appliances, after the reorganization of the Suningyun will form 28 Business department, not only to form a unified image, internal can enhance operational efficiency.

Suning from the original matrix-type organization into a business-type organization, set up covering platform operation, commodity management, service operation and other business types of 28 divisions, breaking the matrix module of the organizational structure division, to give the department more business autonomy and flexibility, enhance the effectiveness of information dissemination departments. At the operating level, in line with the online integration of development, the development of the whole category expansion planning, Suningyun E-commerce, offline chain platform and merchandise operating three major operating headquarters.

E-Commerce headquarters positioning on the open platform online, set up a network to buy business department, Mobile shopping Division, local life Division, Business Travel Division, financial products Division, Digital Applications Division, cloud Products Division, Logistics Division. Commodity business headquarters is supporting the whole category of Suning development strategy, under a number of various category division, the category Division is responsible for the integration line under the online mining sales channels, to achieve the integrated management of dual-channel business goods.

New organizational structure can be seen at present Suningyun business thinking, the three major headquarters 28 departments, and the new mobile shopping platform division, Life Services Division is particularly interesting. Suning set up a separate mobile shopping platform division, shows that Suning has attached great importance to the development of mobile electricity market, Eric data shows that the 2012-year mobile shopping market scale of 55 billion, easy to view data show 2012 mobile shopping market scale of 60 billion, mobile shopping market has reached a stage can not be neglected, 2013 Mobile Shopping market transaction size is likely to reach hundreds of billions of levels, 2012 Taobao wireless occupy the mobile shopping market more than 75% of the market share, and in 2012 Suning easy to buy in the traditional online shopping market expansion, failed to separate energy into the mobile shopping market, Although the whole is now in the mobile shopping market slow half, but suning this year full access to the mobile shopping market still have the opportunity to overtake.

In addition, the local life services to the general trend of electronic commerce, life Service category will inevitably become the focus of Suning E-commerce business group, nearly two years of rapid development of local life service market, group buying, O2O and other electric business model rapid rise, with rich offline resources of Suning, How to develop the local life Service electric business is an urgent problem that suning needs to solve. In addition, Suning purchase business is to cooperate with the litters group, and now set up an independent local life service division will start to try to operate independent group buying business is also very worthy of attention.

There is also a reorganization of the various categories of business is also worth attention, Suning did not specifically give a specific division of the Department of what, but from the current management of Suning can have a preliminary understanding of the category. After the reorganization of the various category Division will be online under the line of goods for unified procurement, that the future Suning line on the online commodity price system will be a sensitive issue, since Su Ning stressed line under the integration, and commodity prices are the whole integration of consumers most concerned about the problem.

Each mining sales department integrates into various category Business department is also an important part of SUNINGSU electrical development, in conjunction with Suning easy to buy and Suning Expo Super Shop, Tesco's development and construction, SUNINGSU Electrical has entered a comprehensive practice stage.

The data of suning of "Yun Shang"

"Cloud quotient" mode acceleration means that Su Ning will supply cloud, consumer cloud, management cloud further depth integration, make Suning's informatization superiority further to upstream supply chain and downstream consumer extend, transform into informationization management and service superiority. At the same time, make full use of the Internet, things networking technology, through the line offline channel, foreground and backstage, supply chain upstream and downstream, to build a new retail ecosystem.

In fact, the so-called "cloud quotient" is the data transformation of suning retail, that is, Suning has been the external emphasis on the line under the integration of the development direction, also a few days ago Suning proposed "Shop + Dealer + retail service Provider" mode.

After the transformation of the Suningyun business has not only traditional retail enterprises, and closer to the technology retail enterprises, the objective of the jindong in the traditional retail industry is very rare, Su Ning did his own thing to do, the final success or not to be time and consumer verification.