Talk about product design with cool arrival notice

With old Xing, every day jealous on product design made a controversy, vinegar has launched an article to clarify his point of view, I pick up the dragon.

The product manager is simply positioned to be responsible for the design of the product, the collection of operational requirements, the translation into the engineer language, and the person responsible for the entire product. The current majority of product managers ' understanding of this position has evolved to do his http://www.aliyun.com/zixun/aggregation/7131.html "> Job Responsibilities: To organize demand-side requirements into documents and technologies, and to determine the next period of time, Tracking execution, which is sadly the status quo.

Vinegar in the article mentioned the European Cool arrival notification function, I also use this product to talk about my understanding of product design.
Why does the goods notice?

To put it simply is to solve what problem. Europe cool and 18900 there is a phenomenon: users see the right phone because of the serious shortage of the phenomenon can not achieve purchase, replenishment after the user can not know.

Why is it that the problem of the shortage is serious? Because of the high price of mobile phones and price changes, most of the small mobile phone customers dare not bear the huge inventory costs and the high risk of price reduction, so most of the use of "pin set", up to a few "material demand plan";

To increase the volume of goods is basically unrealistic, the ideal way is to optimize the replenishment mechanism. If the euro is only used to sell the set, the function of the arrival notice is basically meaningless. Of course, the European cool is obviously not a simple to sell, many small customers can purchase and make up for the goods, and the European cool warehouse is not goods are marked out of stock, this point, the European cool user experience has been much stronger than many small.

What is the euro-cool replenishment mechanism? That is, the material requirements plan is composed of which parameters, the last period of sales, inventory, the next period of forecast?

Two can not do the arrival notice

Mainly think: The arrival of the notice can solve the problem, there is no better solution?

The arrival notice can not fundamentally solve this problem, and the arrival notice must optimize the "replenishment mechanism" under the premise to play a role.

We assume that the user in the cool see a favorite mobile phone but no goods will do?

1 How many people buy a mobile phone most value is the price, the customer's purchase behavior is more: multiple sites to determine the purchase after parity. The main reason to choose a cool buy is the price is low, assuming that the user sees the euro is really the price is good unfortunately no goods what they will do? A to a slightly more expensive website purchase;

2 is the use of "arrival notice" is based on: a euro cool mobile phone is really cheaper; B competitors that are not goods, or super expensive customers can not do, I think most users will choose to the Beijing-east and other sites to purchase a single. That is to let the customer wait, give a reason first.
From the above can be seen: the European cool replenishment mechanism to use the premise of the arrival notice, although not fundamentally solve the problem, but he has the value of existence.

Three how to do the arrival notice

1 reasons for users to use the arrival notice

As mentioned above, the assumption that the European cool is not available, most users will choose to purchase other sites, if the user to choose to wait for the arrival of the purchase need a reason, otherwise only competitors also do not have the goods or price is too expensive premise users will use this function.

For what reason? For example, use the arrival notification function to buy the user to give concessions.

2 to relieve users of the concerns of using arrival notices

What are you worried about when you use the arrival notice?

A will the European cool make up?
B when is cool going to arrive?
C what would be the price of cool when it arrived?
D Uefa Cool How many goods, notify me after will not have the goods?

If the arrival notice can be combined with the backstage material requirement plan, such as:

I value the Nokia 5230 white, found that other sites are also not available, I am sure to use the European cool arrival notification function, after use, if Cool can tell me:
Thank you for using the arrival notification function, your favorite goods are expected to arrive in 3 days, the expected arrival price of 1248, time and price for reference only, the actual arrival we will inform you immediately.

3 days later I received a message:

Hello, very happy to inform you, you value Nokia 5230 has arrived, the current price of 1258, the number of limited, want to buy quickly!

How to achieve the above function?

A and replenishment suggestions are combined. such as ERP in the number of goods in transit. Suppose I like the goods in transit number 5, the expected arrival time of 3 days, this message to me;
B If the product does not purchase, the purchase see the goods after the arrival of the reminder, to ask the supplier, the results: there are goods, procurement cycle 2 days, sales price of 1258, the procurement of this information by SMS to inform the customer, or by the customer service in the form of telephone notification customer, Get the replenishment after the purchase (according to the success rate of the arrival notice and the company can bear the risk of Replenishment mode optimization);
C direct the arrival notice as one of the parameters of the material requirement plan.
According to the arrival notification function success rate set reasonable parameters, suppose a commodity on the day there are 10 people use the arrival notice, according to the success rate and the company can bear the risk of direct replenishment, such as 5 units.

3 How to make it easier for users to use this feature
For example, the use of the SMS reply function is more efficient, and free. After that, most product managers do the work: sorting out the requirements of the document, scheduling technology implementation ... Do not make a specific description here.

From the above case to conclude:

1 euro cool with the basis of the goods notice-can do;

2 Cool to do goods notice a certain role-to do;

3 Arrival notice This product must be used in conjunction with material requirement planning and so on to make it more meaningful-how to do it.

This is an individual can for a product manager in the design of products need to consider the issue, consider the above issues, the product manager may not be excellent, but believe that if the product manager does not think these issues is certainly not a good product manager.

By the way: as far as cool or most mobile phones are concerned, the price-reduction reminders are more meaningful and easier to implement than the arrival reminders, while at the same time despising the cool pricing reminders of the lower euro: what is the value range set so thin? I choose to reduce the price of 20 yuan to inform me, do not reduce the price of 50 yuan I am not interested?

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