Talking about the three reasons for the difference of the effect when the enterprise makes the bidding advertisement

Absrtact: For each capital enterprise, I want to run the goal is to be the smallest investment to obtain the maximum benefit. For each enterprise in making an investment, it will make an estimate of the return on investment and return. This is especially true for online marketing. Public week

For every capital enterprise, I would like to run the goal is nothing but the smallest input to obtain the maximum benefit. For each enterprise in making an investment, it will make an estimate of the return on investment and return. This is especially true for online marketing. It is well known that on-line marketing strategy advertising is a most burning money strategy, the need for enterprises to continue to invest money, but many companies in the bidding ads invest a lot of money but found that the effect is not satisfactory. In fact, the reason for the failure of competitive advertising is often from the enterprise itself for some details of negligence. The following is the author of their own experience in the enterprise to do bidding ads to promote the effect of the three main reasons.

Self-reason one: do you have any discretion on the skill of the launch?

In the bidding advertising is also very skilled, often misses striking. So enterprises pay special attention to. First of all, we need to focus on the keyword matching problem, because it is related to whether we can get the customer traffic we want, so its importance is self-evident. In the choice of key words we not only to accurate, on the nail, but also we need a little innovation, today's netizens have been to those unchanged advertising has "resistance", if your bid advertising slogan can not attract the attention of the target users, then the effect will be greatly reduced.

For the enterprise is of course the most concerned about the investment in the bidding, and the auction advertising skills will directly affect the high and low funds, as well as ROI. Some companies will think that as long as I invest the most money, so that they get the first ranking so that can achieve the highest benefits. In fact, the first position not only need to put more money, but also directly facing peer competitors click, and may be due to the searcher's wrong clicks and live unnecessary waste. To this I think, we to the different key words also must achieve the skill rank "the concession", is not the first is the best, sometimes second or third instead can obtain the better return on investment.

One reason: Bad and no technology landing page design

The so-called master leads the door practice in the individual, when the search engine to help us guide traffic into our site, how to retain visitors and let these visitors become our customers will need to test our bid landing page. The design of this landing page is also critical. According to the author's observation many enterprises in the design landing page when the layout is messy, low credibility and so on, the following author gives a few landing page design when we need to notice the details.

(1) Our landing page is not necessarily to our homepage, if the homepage does not have the relevant bidding keyword content will let visitors directly close our site. We design a related landing page to match the relevant content, which will be more popular with visitors.

(2) landing page Design We should follow the design of concise, clear theme of the principle, cut-knot page opened is a lot of chat ads window, often let the visitors actively accept information than passive more effective fruit.

(3) Our landing page can be configured with our online chat button to enhance the conversion rate.

(4) landing page How to quickly obtain the trust of visitors is also related to the high and low conversion rate. In addition to the above mentioned the design concise, clear topic, some details such as business address, website record information, Enterprise 400 telephone and so on can be very good capture visitors to the site trust.

Oneself reason three: Enterprise own product and Post-sale service is perfect

When a consumer sees a bidding advertisement and has a strong interest in its products, the general comes to do not immediately to purchase the next order, but to understand the product online Word-of-mouth. And the enterprise's online word-of-mouth and directly with the enterprise's own product quality and after-sales service hook. In this regard when the enterprises complained that their bid advertising conversion rate is low, the effect is poor, but also need to consider the quality of their products and after-sales service can keep pace. Simply relying on competitive advertising is not a long-term road, only the online brand more and more kung fu is the way to development.

For a bid advertising project, to get the effect is not only limited to find keywords, near to landing page design, far to the Enterprise line brand building is the enterprise can not ignore its own factors.