【Tea leaf story】
Zhang San always like to drink 20 dollars of tea. Every time Zhang San opened a tea shop to buy tea, the boss gave him half a half good tea.
Zhang San will save tea hospitality. One day idle pot of tea, nothing to drink addictive. After drinking free tea, Zhang San would not want to drink 20.
Whether he bought more expensive tea, the boss always sent him half a dozen better. Six months down, Zhang spent three times the money on the tea is the original!
A phenomenon of flying
Visitors 30 to 40 of this age, first-class passengers are often reading, business class travelers mostly read magazines with a laptop office, economy class while watching newspapers and movies play games and chat more.
At the airport, most of the people in the lounge were reading, while the normal waiting area was all playing cell phones. So, in the end is the location of the person affected the behavior, or the behavior of the location?
【Seize the first opportunity】
The merchant brought two bags of garlic to somewhere. The locals never seen garlic and loved them very much, so he gave the businessman two bags of gold.
Another businessman heard that he brought two bags of green onions. The locals felt that the green onions were more delicious, the lack of gold expressed his feelings, and gave him two bags of garlic.
Although it is a story, but life is often the case, get the first opportunity to get gold, step by step who may get garlic! Good at walking their own way, it may take other people did not walk the road.
【Do not steal wine】
Someone bought a good wine altar, placed in a small courtyard, the next day, the wine less 1/5, then posted on the barrels were not allowed to steal wine four words.
The third day less alcohol 2/5, and posted a steal liquor heavy penalties. The fourth day, the wine was stolen, so paste Urinal, to see who drink.
He cried on the fifth day. Bucket full.
The story is not over, the sixth day, he once again posted on the barrels were not allowed to steal wine words. Many people cried that day.
【Marketing strategy】
Marketing strategy is to sell "greed" and "fear."
1, for the rich: they are afraid of unsafe products, afraid of no grade, no fear of no face, no other people are afraid of good, please seize this psychological marketing;
2, for the average customer: they are cheap, greedy gifts, greedy discount, greedy than others cost-effective, greedy to the money, please seize this two psychological marketing!
Transposition thinking
A Regal to Wall Street bank loans by 5,000 yuan, two-year loan period, bank loans to be mortgaged, Regal with the stop at the door of Rolls-Royce to do the mortgage.
Bank staff stopped his Rolls Royce in the underground garage, and then lent to the rich 5,000 yuan, two weeks later the rich to repay the money, the interest is only 15 yuan.
Bank staff found that there are millions of wealthy accounts on the bank and asked why they want to borrow money. The Regal said: "15 yuan parking for two weeks is never found on Wall Street."
【Only two successful】
First, work is successful, and second, a successful man. Successful man is unsuccessful, success is temporary; successful man, unsuccessful is temporary. To do things, first man.
Churchill said there is no secret to success, if there are only two: First, persist in the end, never give up; second, when you want to give up, please go back and follow the first secret to do. Everything is afraid of heart.
Bowling effect
Bowling throws 10 bottles, and if you drop 9 bottles each time, you end up with 90 points. And if you drop 10 bottles each time, you score 240 points.
The Social Scoring Rule is this: As long as you are slightly better than the other, you can hold on for a while and win more chances.
This kind of chance superimposition is the gradual enlargement of the effect of life, eventually causing a huge gap between people.
【Ice cream philosophy】
Ice cream must be sold from the beginning of winter, because less customers in winter, forcing you to reduce costs and improve service.
If you can survive in the winter, you will no longer be afraid of the summer competition; the same eaten just know that enjoy life beautiful.
If we want our business to flourish in the good times, we must make some adjustments in the face of adversity. This is the "ice cream philosophy" put forward by Taiwan's famous entrepreneur Wang Yongqing.
【Brand-name effect】
Costs about 400 - 600 yuan Hermes, selling price 60,000! Regal are still in droves. What brand-name? Cost plus a 0, called the brand name. After the cost plus two 0's, is called luxury goods. After the cost price just want to add a few 0 plus a few 0, called artifacts!