Ten key words of electronic Business

[Guide] no matter in the logistics construction, or business expansion, marketing and so on, in the forefront of the electric business enterprise has shown unprecedented momentum, innovation and technology and deepen the development of the mainstream industry.

March only products will be bleeding listing, May Tencent Independent, August group buy Holding group heating, September every customer layoffs contraction, suning acquisition of Red children, the end of the "double 11" bloody battle ... The 2012 electric business Industry "every day there are people to enter, but also someone sadly out of the field." This year, with the electric business industry entrance of the looting war continues to deepen, the industry competition is increasingly fierce.

No matter in the logistics construction, or business expansion, marketing and so on, in the forefront of the electric business enterprises show unprecedented strength, innovation and technology and deepen the development of the mainstream industry.

Before it can be restarted, 2013, the electric business industry is about to usher in a new round of challenges and development, but for the upcoming 2012, the electrical business of the industry's inventory and summary will be next year for the development of the electric quotient for reference, in the continuous innovation in technology, the changing state of the increasingly important and meaningful today.

Inventory year, we use 10 keywords to restore the 2012 electric business Panorama.

TOP1 keywords: Shuffle

Due to the domestic and foreign economic environment tightening, the capital market encounters the cold and so on factors influence, 2012 electric business faced the stern survival test. March is the only product will be bleeding listing, Macaulay price below 1 U.S. dollars, and the corresponding is the electric business industry continued to lose, product poly nets, after Matt, cool days have fallen, where guests, such as through layoffs and other ways to save themselves, and even Alibaba business-to-business companies have chosen to retire.

On the one hand, there is mourning, but on the other is thriving. Tencent's telecommunications network in the emergence of this year, Jingdong Mall in the encircle turnover still doubled. The 2012 E-commerce market, is in turmoil and development of the market shuffle and order reconstruction.

TOP2: Price war

August 2012, the history of the most High-profile electric dealer price war, triggering the industry "earthquake." In the final analysis, it is online and offline "challenge", but also cost, efficiency competition. In fact, the price war of electricity dealers runs through the year. The price war not only accelerates the transfer of business from offline to online, but also means the change of consumer's consumption concept and shopping habit. At the same time, the consumer's buying behavior also tends to be rational, has broken the net buys the group mainly concentrates in the one or two line city situation, successfully penetrates into the China three or four line city, the electric quotient concept can popularize rapidly.

TOP3 keywords: cross-border

2012, E-commerce Enterprises and express enterprises from the cooperation to the competition. First of all the major express companies announced to enter the E-commerce industry, and then the E-commerce giant Jingdong Mall announced the delivery of the license, the group played a "Cross-border" game. Looking back this year, May, the domestic express giant shun Fong will push E-commerce platform "Shun Fung Optimization", using its own advantages Express network to achieve rapid delivery; early July, Shen Tong Holdings of E-commerce website "love to buy the network Super", Yuantong "new Dragon Network" began to enter E-commerce. November, Jingdong Mall officially to the partners to open logistics and distribution.

Express Company and the electric Business enterprise play "Cross-border", can be regarded as the electric business industry in the alternative game; Wanda Group into the electrical business is also considered Cross-border cross-border, the industry to encourage various attempts, "Cross-border" is to both sides of the industry has brought a climate, such as electricity and logistics, "Cross-border" is the power of the value of the user experience concept to the logistics industry infiltration, It is believed that more companies may try to "cross the boundary" in 2013 to seek new profit points.

TOP4 the traditional enterprise to accelerate the electric business

With the growth of domestic internet users, China's E-commerce sales ushered in an unprecedented period of development, in 2012, the domestic E-commerce platform sales will exceed 1.1315 trillion yuan, high cost, inefficient traditional retail mode is gradually broken, the lack of innovative traditional retailer development feel the pressure is growing. At the same time, many traditional enterprises also accelerated the road of electronic business. The fences between the electric dealers and the traditional stores are being broken--the electricity merchants began to plough up the supply chain, and the traditional stores began to operate down multiple platforms. Suning, Gome (micro-blog) more thoroughly to the electronic business in their future development strategy.

Grand three cell, Wangfujing department stores, Parkson, Silk Street, Red Star, such as the United States and other traditional enterprises have opened online shopping malls, Wanda is a high-profile announcement to enter the electric business. At the same time, the development of mobile Internet allows a large number of traditional enterprises to enter the electric business industry threshold greatly reduced. In the 2012, the dealers and the stores began to penetrate each other and accelerate the fusion.

TOP5: Platform Integration

2012 is a number of vertical electric network companies have adopted the "alliance" strategy to tide over the difficulties. Handle nets, tick group, full regiment, such as collective settled Jingdong Mall, Dangdang settled Taobao, the electric business industry appeared "line" phenomenon, this "alliances" mode of cooperation for this type of electrical business enterprises to remove a lot of drainage costs, on the other hand, with the integration of resources, the electric business industry "two yuan" pattern of the phenomenon will be more obvious, Taobao Department of Light power business model and the Beijing-East Department of the heavy Electric business model will be divided into the world, vertical electric business has been inevitable.

TOP6 Keywords: profit

Said the electric business cold winter, the capital encounters coldly, the profit becomes the industry most concerns topic. From 2012 the performance of each enterprise, in order to achieve profitability, most focused on optimizing operating costs, while reducing revenue and expenditure. BEIJING-East in 2012 launched a game of combined transport, application stores, financial services, logistics, open, advertising platform ... Where the customer layoffs "winter", Baidu re-layout Philharmonic live, Tencent Electric business restructuring ... Behind a series of actions are "profitable" big targets.

TOP7 keywords: mobile electric business

With the rapid development of mobile internet, major electric power companies have launched mobile platform, the competition of mobile internet entrance appears more intense in 2012. The 2012 Q3 China Mobile Shopping market volume was 15.64 billion, an increase of 401.3% per cent, according to the consulting statistics. In 2012, the mobile layout of the major electric operators also fruitful: Mobile Taobao 2012 years of capital investment scale of more than billion, the number of visits increased by 6.4 times times; Jingdong Mall 2012 Mobile End of the download more than tens of millions of mobile orders to exceed the total order volume 6%;

Dangdang in the online mobile phone Dangdang only half a year, the flow has reached 20% of the total flow, 1th stores launched the Palm 1th store, has accumulated 6 million registered users, on average every two or three months to show the staggering speed of doubling. In addition to Jingdong Mall, Taobao and other electric giants layout mobile E-commerce, domestic and foreign well-known offline brands such as Nike, GAP, LV group under the Bell Ling Princess and Taiping Bird Group also accelerated the layout of mobile commerce.

TOP8 keywords: Big data

With the increasing of the consumption population and the increase of the number of transactions, the huge amount of data generated by e-commerce is an important resource to analyze consumer's shopping behavior, and to help the electric enterprises to improve their precision marketing ability. Therefore, to Ali, Jingdong Mall as the representative of the electric business platform has started in the large data field nuggets.

July 10, Alibaba officially released a data-sharing platform based on the "Poly Stone Tower", and Jingdong Mall has invested 4 billion yuan in Bayan Nur City and Suqian to establish a cloud computing center, in order to enhance their data processing capabilities. A few days ago, Amazon's "cloud services" also announced that it would enter China.

TOP9 Keywords: o2o mode

O2O is the e-business industry in 2012 was repeatedly mentioned in the model, many Internet, it vendors to the consumer from the line to the offline consumption of the commercial form of the attempt. Alibaba test water O2O, open Taobao Map service function, Jingdong Mall signed the Charm clan, to create new business mode of smartphone; store 1th announced the construction of thousands of virtual shops online;

However, the most brutal than the group buying industry, has been the top of the O2O "hat", but in 2012 collective voice, for the O2O model of the future of the shadow. Throughout the 2012, O2O is a hot spot, but also a blind spot, its business model needs to be further explored.

TOP10 keyword: "Last kilometer" innovation

The "last kilometer" of electronic commerce is the most difficult problem to solve. In the 2012, the power of power in this field of the electric giant is indeed in this "last kilometer" logistics innovation up and down the full effort, and strive to bring consumers the most perfect shopping experience.

Amazon has in the United States, the United Kingdom launched a self-service delivery Cabinet pick-up mode, Jingdong Mall also on the line from the Ark business and the next day up, 211 limited to the night and the distribution combination. The introduction of these services, not only to make consumers more flexible and convenient choice, but also to enhance the e-commerce industry as a whole service level.