The big three tell you how to show the company culture

[Guide] The design of the work space can embody and shape a company's culture, then how to build a concrete? Let the big three of America's Internet tell you.

Facebook headquarters Office Park

Big internet companies around the world are particularly keen to show off their once-all-powerful experience on the commercial battlefield, but like other big companies in other industries, these big internet companies are also eager to create a unique working environment that reflects their products and values.

Because of the abstraction of the software, change is the most valuable product in the High-tech industry, and creating a unique working environment is not a simple matter. In the tech industry, small offices are replaced by long desks and Open-plan offices, where all employees are able to access the same WiFi network. This more open office environment makes it more efficient for the size of the Office team to work and deliver information at different scales.

If you want to have personal privacy, just wear a headset and you can do it easily.

This spacious office space may promote communication between employees, but there is also an obvious flaw. "Without design inspiration, open space design will run counter to product innovation," Islandschoolofdesign, a former principal of the Rhode Island School of Design (Rhode), John Meda (Johnmaeda). ”

Silicon Valley technology companies have always prided themselves on building a world-changing technology in shabby garages or insignificant office parks, but they are now increasingly willing to pay for builders to incorporate the company's intellectual and bizarre ideas into office space, and to integrate the values of speed, change and productivity. As a result, their new office environment is becoming more and more distinctive.

Major technology companies are pursuing higher dreams. Apple, for example, plans to build a new ring-shaped headquarters building that is comparable to its product features. And Amazon is Seattle a new city-style headquarters that combines practicality and functionality.

Facebook Hacker Home

Facebook Office Panorama

Facebook's headquarters in Menlo, Calif., consists of 11 buildings surrounded by a Disney-style pedestrian plaza and a two-way road. In this comprehensive office area, there is a cake shop, a barbecue shop, a wood products store, a print club and a arcade market. In addition, there are two cafeterias, a dessert shop, a Mexican bakery, a hamburger shop, a pizza place, a broken Dingsha and three small restaurants. For Facebook employees, all of the services here are free or subsidized by Facebook.

This "American Small Town Street" (MAINSTREET,U.S.A, one of the theme parks in Disneyland) is never accidental. Sherylsandberg, the Facebook chief operating officer, is also a director of the Walt Disney Company, from the United States of America (Anaheim) and the City of Orlando (Orlando) Disneyland brings professionals to help improve the design of the Facebook office Park. And in this magical country, all entertainment is designed to serve spontaneous fantasies.

At Facebook, no one has a single office, even facebookceo Mark Zuckerberg (Zuckerberg) sometimes meets in a large transparent glass room in the center of the park.

Facebook focuses on open office

The "Hacker Marathon" (hackathon) is a classic Facebook event, where employees immerse themselves in the programming world all night, searching for new ideas, envisioning new projects, and the idea of a timeline (Timeline) That was born in a previous event. No one doubts that Facebook has brought the internet into the social age. Where do people like to explore the origins of such disruptive innovations? The word "Hack", which is plastered every corner of the Facebook office, gives us an answer. The most distinctive posters include "taking risks to make me feel alive" and "what else can you develop if you're not afraid?" Wait a minute. Its essence stems entirely from Zuckerberg's own credo: "Our journey is 1%." ”

The park accommodates 6,000 people at the same time. In the past, Facebook has mobilized 1,000 of them every month to reassign these people to new short-term projects. Because the staff will run out of the movement, the sidewalks in the park are widened into two directions, making it easier for employees to make decisive decisions during walking.

A corner of the Facebook office where you can have a meeting or rest

Facebook uses a square splint to isolate many temporary meeting areas in open space. The large splint was suspended from the roof, and a striking "under construction" logo once again reinforced the company's corporate culture. Facebook has even specifically designed the network cable to be exposed, dangling from the ceiling to each work area.

"This design is designed to change people's traditional thinking," says Johntenanes, head of real estate at Facebook, John Tenas. Even if the meeting lasted a long time, we wanted to let the staff come up with new ideas. "Tenas has an unusual relationship with these buildings. When Facebook's office park is Sunmicrosystems's headquarters, he works here. Sunmicrosys was also once a very successful company, but then was eliminated because it failed to keep up with the pace of technological innovation. Tenas said: "At the outset, every engineer had his own office." The office at that time had doors. "But now the door seems to be an obstacle to innovation, because it slows the burst of new ideas."

The Facebook Office bulletin board is plastered with terse banners and pictures.

Facebook sometimes encourages employees to spend their time with old things. Facebook set up print clubs and wood products stores to enrich employees ' offline life, such as completing personal projects and printing wallpaper posters. Facebook wants to help employees develop more user-friendly software. and bicycle repair shops, banks and free food are keeping employees ' lives tightly centered around the park.

The urban Bird's nest in Twitter

The front desk of Twitter is designed to be a bird's nest

In a tall building in San Francisco, the elevator looks like a huge bionic bird's nest, with thick wooden planks around the walls and a little twig on the roof. If you still can't guess where this is, the computer design hidden behind the simulated bird's Nest highlights the company's unique foreground design: This is Twitter.

Twitter's elevator looks like a huge bird's nest.

Outside a cafeteria called "@birdfeeder," a few neon-colored plastic deer stand beside a group of sofas, disorder with "hometweethome" pillows. An area composed of irregular soft cubes is used as an impromptu meeting area. The walls and ceilings were decorated with sticks and twigs, as if they were unfinished nests.

Twitter @birdfeeder Cafeteria Interior

Twitter hopes that this low pressure environmental design will encourage employees to open up informal discussions and promote new ideas. Like other tech companies, Twitter's message is not timeless, and any product could be taken away by new products. This is also the charm of market subversion: we must be able to make changes at any time. And the company's working environment also requires us to continue to develop a representative product.

Twitter employees meet in a partition area similar to a restaurant package

Twitter employees often hold impromptu meetings in semi-enclosed cubicles, similar to those in upscale restaurants. Twitter employees use their own phones, while companies pay for their employees ' mobile phone bills. Everyone here seems to be using an Android phone or an iphone, and a company official is also responsible for checking whether the cell phone that the employee uses includes a BlackBerry and a windowsmobile phone.

Twitter's main dining area, called Commons, is known as the "Global Town Square" (Globaltownsquare), where almost all public conversations are conducted. Commons is very much like a public office area, either met or the company CEO Dick Costello (Dickcostolo) weekly meetings held here. Information-sharing has become a hallmark of Silicon Valley technology companies, especially if everything goes very well. This information-sharing, conceived in the programming world, has become another way to strengthen creativity, that is, sharing information is actually more valuable than hiding information.

Google's giant experimental center

Dessert Sculpture in Google Park

Almost every department in Google is crazy about information, which is also reflected in Google's carefully designed office space. Google's headquarters in the California scenery City is decorated with dinosaur and dessert sculptures, and is equipped with a variety of colors of bicycles for employees to ride in the park. Even what looks very bizarre here is the result of careful, data-inferred decisions.

The free meals provided by Google are designed to save staff time

For example, Google's quality-famous free dinner service is the result of data-driven. Google used to provide buffet allowances for its employees, while employees spent a lot of time out eating lunch, and even when they were at the company at lunchtime, they were bored to know what to do. So it becomes more logical to make food fun and provide it free to employees.

Google will do everything possible to investigate the work experience of its employees. For example, when an employee's desk has a newly installed telephone audio interface, the staff responsible for office equipment sends an email within an hour of installation to ask the employee to rate the service attitude and efficiency.

Anthony Lavitz (Anthonyravitz) is Google's real estate project "Greenteam" in charge of the company, he specializes in the construction of infrastructure. He advocates a "living creature" lifestyle that allows people to relieve stress and enjoy nature. He says they are working on ways to improve efficiency, not how many words an employee can enter per minute, or how long it takes for an employee to write a code, but how the employee feels about the job and whether he or she has the energy to play with the child after work.

To achieve this, Google's real estate sector is more like a laboratory. After the initial ergonomics assessment, every new Google employee will get a personalized work chair, even if it is changed to work Department, this chair will always follow the owner. In a recent interview with the media, Google Real Estate Department is 5 tables and chairs, 3 leisure chairs, 10 sets of lighting systems, 2 sets of heating systems and 4 cooling methods tested.

Google's Treadmill All-in-one Workbench is designed to improve employee productivity

Lavitz said: "Google's goal is to make 80% and more employees satisfied with the office, which is naturally more than other companies spend more money, if employees are satisfied with the workplace, employees will feel comfortable and more creative." "Google has more than 70 offices in more than 40 countries, with the aim of enabling engineers in every region to create more value with minimal effort," he said.

Google was founded at the beginning of the office in the dormitory, and then moved to the garage, to now have a systematic Google Park, office size is also expanding. Google employees can swim in the swimming pool at the head office (specially equipped with lifeguards), enjoy professional hair stylist hair care, and even play volleyball in the sandy Land volleyball court. "The harder the employees work, the more space they need to keep their spirits up," says Lavitz. "All of this reflects Google's people-oriented corporate culture concept."