The domestic electric business industry is ushering in an era of duopoly

With Alibaba's IPO, and the successful listing of Jingdong Mall, the domestic electric business industry is ushering in an era of duopoly, the electric business industry has been a lot of development direction have been two industry "big guy" blocked dead. In this context, the domestic small and medium-sized enterprises to be in the electric business industry has a contribution, it is bound to have a way, from the two big guys have not had time to "start" direction.

The big guy has no way to take care of the local Life service electric business

When talking about the direction that the big guys are too busy to take into account, they have to mention the local life Service Electric quotient. In recent years, the localized life service market has gradually warmed up, from the initial local group buying site to rush to start, local catering, tourism, film, business travel and other services have been rapid development. Oddly, although the prospects for local life services are widespread, the bosses have been slow to exert their power over the market.

This is mainly because, on the one hand, the regional full channel, based on the local life service of the electric business, is the big guys are not aware of the moment; On the other hand, the vertical integration of electric dealers have more industry, the big guys are also more difficult to one by one integration. However, it can be foreseen that with the maturity of the domestic electricity market, the integration of local life service and vertical industry will inevitably become the two important directions for the development of the domestic electric business industry.

How to seize the trend highland of the oligarch era?

For how to seize the local life service market, industry experts believe that in the local life services in the process of entrepreneurship is the biggest difficulty is the integration of business resources and offline entity network laying, so you can rely on the local life services have a higher impact on the power of commodity licensing, through the brand's appeal will be easier to integrate these resources , to seize the local life service of the electric commercial heights. 、

The trend of regional O2O and vertical integration in electric business duopoly era

With China's leading electric business system and service providers kilometer network as an example, after nearly 10 years of e-commerce in the field of plowing, km network forward-looking introduction of the local life system "E life" and the physical distribution system "cloud sales" two products. Through these two products, traditional enterprises can be simple, efficient, very easy to cut into the local life service market.

Use "e life" to cut into local life.

Specifically speaking, "E Life" is based on prepaid fees, life services, travel ticketing, financial payments and other categories, to provide users with community, street, village and other local life services for the convenience of the electronic business system. can provide customers from the system, sourcing, brand, to operational support, such as a set of E-commerce solutions, users can through the system in the local development offline outlets, the convenience of services provided to the people around the network, huimin at the same time to achieve profitability.

The trend of regional O2O and vertical integration in electric business duopoly era

and "cloud sales" is to focus on the traditional retail and wholesale industry integrated electric solutions, set a variety of business models, from order procurement, transaction management to platform operations, mining and marketing integration of the electrical business Management cloud system. With "cloud Sales", an enterprise can achieve: 1, independent consumer Mall, business-to-business delivery system and micro-credit Mall 2, order Management 3, transaction payment 4, merchandise Invoicing Management 5, multi-level subregional network user management 6, enterprise organization structure Management 7, micro-credit public number operation and management 8, marketing activities Management 9, Openapi interface for easy docking with third party systems.

The trend of regional O2O and vertical integration in electric business duopoly era

Not only that, the "cloud sales" system will also help enterprises to build a product shelves, purchasing warehousing, selling out of the library, such as a full range of management system, accurate, real-time implementation of merchandise, inventory, membership and order data synchronization, distribution distributor different grade discount, flexible price mechanism, differentiated product sales rights More network users of water and electricity charges, charge card recharge, contract machine card business management, package processing and other value-added services, with a rich profit model to enhance the value-added enterprises.

In this regard, the author believes that E-commerce is no longer a "new business model", and gradually become a normal people are familiar with the future development of E-commerce will not be limited to a single model, but a variety of models of the complex. And the emergence of kilometer network, for many traditional businesses "electric shock" provides a new model and opportunity.