The exact match principle is really important.

Summary: The perfect matching principle in Google's search engine has been used incisively and vividly, do not know whether we have found that you use Google to search for a keyword, the most appears to be exactly the matching page, so you can see the full match of the role of it

The full matching principle has been applied to Google's search engine, do not know if you have found that you use Google to search for a keyword, the most appears to be exactly the matching page, so you can see the full match of the role of it, the same page content, if you meet the search engine full matching principle, Then you get more weight, of course, the ranking is also better, then this recruit in Baidu is also applicable? In fact, Baidu has been a loyal fan of Google, generally after the introduction of a feature Google, Baidu will follow up after all, after all, Google has led the trend of the global search engine. That is to say, Google in a sense to lead the Baidu, so some Baidu webmaster do not like to focus on Google, in fact, this idea is wrong. For example, Google 2011 launched the panda algorithm, increased the punishment of the external chain cheating, in fact, Baidu followed by follow-up, we have not found that 2011 years there is a large number of outside the chain of cheating site has disappeared in our sight. To say that, I just want to tell you that the exact matching principle is really important, for this I did a small experiment, please look at the following figure:

The company is specializing in the production and sale of sprinkler cars, of course, "sprinkler" This keyword competitiveness is very high, we all like in the main keyword ranking competition spent a lot of kung fu, but do not pay attention to the use of long tail keyword, which i through the Baidu Promotion assistant did a research, found that the word sprinkler sales company has a 120 daily average search amount, of course, there is a certain competitive, in order to confirm the charm of the exact match, I 20 days ago, a title of their own directory plus a sprinkler sales company, did not expect 20 days after looking at my Baidu statistics, but really brought a lot of traffic, the results of a search, My site in the sprinkler sales company this keyword ranked first, have the following picture as a card:

Clarify a matter here, this keyword I did not do any outside chain Oh, did a completely match 120 index key words, incredibly can in 20 days in the back row in the first, thus can see the keyword perfect match in our website long tail keyword rank of importance. Catch this principle, you in the long tail keyword ranking can get more ranking advantage, may have unexpected effect Oh!