The fast-seeding CEO lost one months, exposing the interest chain behind the fast sowing

By virtue of their own technical advantages, the rapid occupation of the player market, but now in the fast-seeding encounter a predicament, so have to break with the past. And behind the events, tens of thousands of small and medium film stations once received the "blessing" will not be returned. Where will they go, for them, and for the future?

The best of times is over.

On the afternoon of May 20, Shenzhen Market Supervision Authority on Shenzhen Fast Broadcasting Technology Co., Ltd. (hereinafter referred to as "fast seeding Technology") served the hearing notice of the proposed administrative penalty, wrote in the notice proposed to the fast-sowing penalty of 260 million yuan, and the reason is the preliminary determination of the fast-seeding violation of relevant intellectual property laws and regulations.

Just one months before the incident, fast-seeding technology once sent two micro-blog Express will shut down the QVOD server, and from the technical transformation to support original genuine content, but also this means that "search movies, click to open a website, fast play" of the fast-seeding mode will no longer exist, More means that users will no longer be able to use the fast-broadcast player through Third-party Web links to watch a large number of suspected pirated and pornographic video content. And this so-called "otaku artifact" player can also be said to be forced to end their own "Robin era."

A stone stirred thousands of waves, this only set up 7 years, 2011 revenue just over billion company quickly immersed in the eyes of public opinion storm. At this time, the fast-seeding technology CEO Wang but "people in Hong Kong", lost one months; May 23, Times weekly reporter came to the rapid broadcasting technology located in Shenzhen Nanshan District headquarters, its office Menson, and declined to accept any interview, staff revealed that the company is "all normal", and said "nothing to say."

Times weekly reporter from the Rapid broadcasting technology, former executives learned that "as long as Wang not come back to cooperate with the investigation, these employees are investigated will not be able to come out." Although Wang in Hong Kong on the day of the incident to appease the staff, but his wife was "hiding in the toilet has not appeared."

In fact, relying on fast sowing, tens of thousands of small and medium-sized film stations have experienced seven years of development golden age. The resource collection mode of the fast broadcast player saves the expense of the slice source, and establishes the Internet video sharing front in the film and video field, and becomes the safe haven for the stationmaster to survive.

However, a 260 million of the price of a ticket, so that copyright controversy back to the public spotlight. The first fast broadcast skillfully borrow technology advantage, quickly occupy the player market, now encounter difficulties, fast sowing had to break with the past. Behind the events, tens of thousands of small and medium film stations have been "blessed" and gone. Where they will go, or the more serious question is-do they have a future?

Qvod Server shutdown

April 17 4 o'clock in the morning, the 7-hour-comatose Hui army (alias) struggled to the bed with the shrill ringing of the nightstand on the left-hand side. By convention, he is going to rob most of the movie owners before they wake up to update the TV series that was aired last night. And most of the domestic film webmaster, the Hui Army operating on the website of all the video resources to users free of charge, of course, he has never paid any fees.

One night did not open the computer, just log on QQ100 more than a few unread Group information pop-up window, "fast seeding to close the Qvod server", this has nearly 1000 members of the film Webmaster QQ Group is eagerly discussed last night's mutation.

In this group, nearly half of the film owners use the fast-broadcast player, the QVOD server shutdown means that the fast-broadcast player will no longer broadcast the pirated resources on these movie stations, but also means "search movies, click to open a website, fast play" of the fast-seeding mode will no longer exist.

"I have to change the player." The Hui Army turned off the QQ dialog box and murmured.

On this eve, April 16 night, the fast broadcast player Sina official Weibo account number at 21:33 and 23:03 issued two micro-blog, said has started a comprehensive transformation of business model, from the technical transformation of original genuine content, including the purchase of film and television domain names, Cloud Sail Search and fast broadcast entertainment vane of the piracy content of all technical shielding, and the next year investment not less than 100 million yuan to buy copyright, not less than 30 million investment support domestic micro-drama innovation.

Fast-sowing this oath, like the "Mighty", has not helped to remove the official punishment. On the morning of April 22, it was reported that a large number of police officers entered the headquarters of the fast-broadcasting technology in Shenzhen, the company all computer storage investigation, and carried away a number of employees and senior executives. In the afternoon, the fast-seeding technology CEO Wang through the internal mail to staff said, "Staff, do not worry." The company has no problem, the lawyer is on the way. ”

According to a quick broadcast of a former senior executive to The Times, the reporter revealed that the April 22 to take away a number of employees and executives with the fast-seeding server business-related, "as long as Wang do not come back to cooperate with the investigation, these employees can not come out." That day, Wang's wife was there, hiding in the toilet has not appeared. Said Pie, the anonymous person. But this assertion has not been confirmed by the fast-sowing aspect.

The event continued to ferment.

May 15, fast broadcasting technology has been revoked value-added telecommunications business experience license. On the same day, the National Pornography Working Group Office informed that the investigation confirmed that the rapid broadcasting technology in the provision of Internet Information services in the process, the dissemination of obscene content information, and serious circumstances.

5 days later, the Shenzhen market Supervision authority on the fast-seeding technology service to the proposed administrative penalty hearing notice, proposed to the fast-sowing penalty of 260 million yuan. But because the fast-growing middle and high level are not in the company, the notice to implement the lien service.

At this time, from the fast-seeding technology "has been" for nearly one months, and then also sent mail to appease the staff Wang also disappeared in the public eye, in a state of failure. "He is in Hong Kong now. "The fast-seeding technology a former executive told The Times reporter.

May 23, Times weekly reporter came to the fast-seeding technology is located in Shenzhen South Mt. District headquarters, located in the 23-storey office Menson, the front door told Times weekly reporter, the company does not accept any interviews.

Then Times weekly reporter asked the fast-seeding technology in the 22-storey office of several employees. For this incident, the fast-seeding technology employees appear calm and resist, only to say "nothing to tell", "All normal", "CEO Wang is on business." A fast-seeding staff told The Times weekly reporter, Wang Xinping not often come to the company, last seen him is last month.

Also calm and He Huijun the same movie webmaster. "It must be a problem with pirated video. "For the fast seeding technology 260 million yuan of the sky-high ticket, the Hui Army is not surprised," sooner or later there will be such a day. The Hui Army is still updating his film station, only this time he replaced the player with watermelon audio and video.

Media reports said that the relevant departments in the fast-seeding software built-in cloud sail search survey, identified the fast-broadcast piracy of the facts. Survey found that cloud sail search registered company's legal representative for the fast-seeding technology of a financial staff, at the same time cloud sail search also as an important business department in the operation, it has identified its infringement violations.

In this regard, the Shenzhen market Supervision Bureau said that the Bureau very early on the rapid-seeding technology investigation, preliminary determination of its violation of the relevant intellectual property laws and regulations. The public will be informed of the formal administrative penalty decision on the fast-seeding technology.

"The fast-seeding era is over. ”

Over the past seven years, the fast-seeding low-threshold video player service has benefited tens of thousands of small movie sites.

2007, it is what the Hui Army called "The Year of video website Rise". In those days, the Wang of two of startups did not focus on competing with the content of other websites, but instead, they served private small film stations. Peer-to-peer technology is the solution.

"Fast-seeding is convenient, finger point, tens of thousands of movies on your movie site." "As soon as the early maxcms with the Alliance, the film webmaster as long as the use of the largest domestic construction station system MAXCMS," fast broadcast streaming media on demand system is the default check as the playback solution. For lack of funds and related background of the grassroots webmaster, 0 of copyright input and easy to operate simple and easy to become a small film station with a high degree of matching "fast-seeding properties."

Hui army reading during the love of online games let him after several work, choose to be a movie station webmaster. Since 2012 learning to build a station, the Hui Army has been using fast seeding for nearly two years, "it took half a month to learn technology, every day do not sleep, study a variety of code." ”

Born in 1989, he was assigned to work in an electronics factory in Shenzhen after graduation, and the Hui Army, which was dressed as a student, had 7 years of working experience. When talking about the initial experience of the station, he recalls that he still had childish memories and said, "I have no start-up funds, no cost to advertise, no money to let the fast-seeding and Baidu to my Site diversion volume, only through the forum, Q Group propaganda, a little accumulation of IP traffic." ”

The Hui Army originally had in order to pursue the website high traffic to attempt to build the person website, but after all because worried about the yellow, finally did nothing, "the fast broadcast has many yellow resources".

This important "feature" has ceased to exist in the recent announcement of "comprehensive transformation of business models" in fast-seeding technology, "from the technical transformation of original genuine content" set not only the fast-seeding and the traditional player and video site of the dispute, but also the original webmaster group customers resolutely abandoned, the Hui Army frankly: "So, There's no point in the fast seeding. ”

In two years, the server cost within 300 yuan per month is almost the whole cost of the Hui Army operating four film stations. "The fast seeding does not charge any expense, also does not participate in the advertisement to divide, like this uses the fast broadcast player the small movie website too many, the fast seeding is very difficult to manage, its income mainly comes from the fast broadcast player's own advertisement income." "Hui Army has 4 video sites, IP traffic cumulative daily up to 10000 or more, according to the majority of advertising alliance standards, 10000IP can bring 300-500 yuan per day income, every month about 10,000 yuan of advertising income can let the Hui army in Shenzhen to maintain a stable life."

Although not with the film site for traffic sharing, fast-seeding technology has also established its own profit model, including the game of intermodal or proprietary, window ads, installation software bundled to promote income. There have been public reports that the annual income of fast-seeding technology is about 300 million yuan, which is 100 million yuan in 2011, and the number of small and medium-sized stations based on the use of fast broadcast technology is more than million.

"The fast-seeding era is over. The young movie Webmaster's words seem to be feeling the end of their career. Fast broadcast as most of the film station "Standard", has become a user's habit of viewing the way, the Hui Army to switch to other minority players remedial measures ineffective, web site traffic is not as big as before. He said: "It is difficult to let the people who click on the viewer specifically download a player, and the fast-seeding of many people have been installed on the computer." ”

In fact, the fast-seeding alternative player, which breaks the copyright limit, was initially targeted at the small movie station's achilles heel, fast seeding early in order to impact the installation, with each download installation of 5-10 yuan cost to the webmaster to promote the fast-broadcast player; In 2007, only three months into the market, thousands of video sites using fast-seeding technology, In the 2011, the number of active users and player coverage has been comparable to Youku video, and has surpassed the traditional video player including storm audio and visual.

For the 2012 began to build a station of the Hui Army, has long been the eldest of the fast-seeding player is its choice. The rapid sowing in distress, the film station Stationmaster thinks the problem is in the copyright. The Hui army confirmed that there were a lot of pirated videos on the official servers, and after shutting down the QVOD server, some of the movie sites could still use the express broadcast, because "the fast seeding actually has a lot of servers, and many of the private servers have video".

In the fast-sowing dilemma, the Hui Army began to consider "career change." Of course, he is still in his own creation of the film Webmaster QQ Group active. Turning on the phone, he bitterly showed the total number of members of the group has reached 947, "If you want to do film station, a group of only 1000 people walk in front." Building a website is very simple, but how to improve traffic is the key. Now there are so many movie stations, more than 90% of them are actually not making money. ”

Advertising Alliance revenue plummeting

The Hui Army finally decided to give up the webmaster identity. "I have also run Taobao shop before, next May go to help others shop to work, and occasionally maintain the film station." "Under multiple pressures, many webmasters have said that the movie site has not made money, they began to film the site as an interest and sideline, through the open Taobao shop and private electricity business to make money."

This group has been wandering in the "rule" on the edge of the webmaster group, now with the fast seeding is in the most difficult moment. and closely related to them, relying on the fast-seeding of the underground Advertising Alliance, is also experiencing the "dependent" pain.

In the rapid spread of the expansion of the road, and the small and Medium-sized film station to be transported by the small "advertising alliance." Click to open the movie station page, flashing neon words and QQ tips of the window, banners, floating advertising has become a symbol of small and medium film stations, these advertising alliances will be Baidu Advertising Alliance and Google Advertising Alliance to streamline the principle of small and medium film stations and game sites, and in which to act as intermediary role.

"At the start of a very small time, the film station will choose the Advertising alliance to cooperate." According to the IP click Amount and the Advertisement Alliance divides into, bigger then may have the manufacturer to seek the door-to-door cooperation directly. "Guangdong Advertising Alliance QQ Group Master told The Times weekly reporter." Advertising Alliance to help the site to find advertisers, general advertising revenue into the pattern fixed by the Advertising Alliance, and with the Web site IP traffic directly related to these movie sites are the main advertising alliance Target customers.

14 A advertising company senior to The Times weekly reporter pointed out that these adsorption on the fast-seeding chain of the advertising alliance in the function and operation of the current largest advertising alliance "Baidu Alliance" similar, but relatively small, unprofessional. Their business is simple, just put together the same customer base site and advertisers, movie sites and game sites is the most typical example.

Due to the positioning of the audience, small and medium-sized movie site ads are limited in the game field, fast-seeding also use the large user base of the player, successfully developed a corresponding product-"fast play" game platform profit model, the user in the "Fast play" on the search game, the corresponding game provider for the fast-seeding to provide a split, a source of money dug up.

The Hui army admits, the underground Advertisement Alliance divides into the pattern generally unreasonable, the movie website from all advertisement income can only obtain the very small part, "if can and the brand or Taobao shop cooperation, puts these types of advertisement, represents the movie website already has the scale".

The only way to increase advertising revenue is to increase the number of movie station IP clicks, Baidu Search engine optimization (SEO) is the main way to improve the flow of each webmaster. The custom of the Hui Army is to make a film update every morning at 4 and 10 o'clock in the morning. He said: "Every day there are countless movie stations to update the same play, Baidu search on the title can see a large string, but if not to compete, not to update, the site rankings will always fall, more will not have clicks." ”

Ad alliances can also provide real-time statistics, and some federated systems can provide accurate and detailed data and intuitive chart statistics, advertisers can view real-time advertising, data and history of the detailed data, depending on the number of bullets, clicks to find how many people each day to see the ads, as well as show the product in various time period of the audience situation.

However, it is noteworthy that, like the fast-seeding model, these ad alliances because of long wandering in the regulatory edge, operating chaos, a mixed bag. Times weekly reporter found that the film Webmaster Forum can be seen everywhere complaints, the report of the "advertising liar", they use the film webmaster to make money for their psychological help to pull ads, and finally pocketed all advertising revenue.

With the rapid transformation of the fast-growing, small film stations, the survival pressure is also rising, and advertising alliance of these parasitic in the fast-seeding chain of the end of the broker is also faced with a brutal survival and war. "Fast seeding now shuts down the QVOD server, the movie station clicks the quantity to be difficult to do up, we can pull the business to be less and more, the day is not easy." "The above Advertising Alliance group of owners helplessly to the Times weekly reporter said."

The debate on technology and copyright

For the product manager of Wang, although at the cusp, but fast seeding is undoubtedly the only and successful player. For the closure of the Qvod, Wang face the media has been difficult to cover frustration: "Fast-seeding technology is not born for piracy, in fact, we want to sell the original video site, charging service fees, did not think of coincidence, to become the most suitable for the majority of small and medium-sized film station player products." ”

What is the fast seeding technology in Wang mouth?

For ordinary users, Qvod first is a proprietary decoding technology, without the installation of three-party playback software player, it fully supports RMVB, MP3, Avi and other popular media file format sound, video playback. Second, Qvod is a peer-to-peer playback software, fast broadcast technology evaluation QVOD: It is the first compatible with the BT protocol on-demand system, using peer-to-peer acceleration technology, to support the direct broadcast of BT seed files and Web online on demand.

The so-called Peer-to-peer technology, refers to the user through the player online watching video, the user will also become a Peer-to-peer node, while with one or several users to create a connection to share video data, other users do not have to connect to the server to browse and download, As a result, reducing the burden on the server can also significantly improve the user's online viewing video speed. The fast-seeding team claims that it has been settling for seven years on Peer-to-peer technology. Their unique algorithm for QVOD online demand is patented, which enables better user experience and bandwidth savings than other peer-to-peer software.

For small and medium film station Webmaster, Qvod for them to set up a video-on-demand website provides a simple high-definition on-demand solution, rewrite the video site's burning money operation mode. A normal video site's operating costs are mainly bandwidth, copyright and promotion. Among them, bandwidth and copyright is the big head, industry jokingly this is the video website operation "Two mountain".

On the one hand, these embedded qvod video on-demand set up the site to first significantly reduce the bandwidth demand, the Times weekly reporter learned that the qvod demand for bandwidth is not peer-to-peer video-on-demand site 1/100. On the other hand, these small and medium film stations are large in size, not easy to supervise, and the cost of piracy and pornography is low, and "better to use fines for traffic" is the "unspoken rule" practised by many small and medium film stations, so the cost of copyright is almost no. Without the "Two mountains", only to spend a small amount of money, energy in the promotion, small and medium video sites will be able to get good income.

Although the fast-seeding company's technology lets ordinary user and medium and small video station stationmaster all from "benefit", but this kind of "fast broadcast technology, stationmaster out content" The pattern has completely reduced to the pirate rampant, the content vulgar hotbed. "Only technology, not content" become the fast-sowing evade legal supervision of the "safe haven." In 2009, with the Sino-China Joint Holdings Limited's tort dispute lawsuit, the fast-sowing technology has been "unable to control and audit users to use the software to watch the content of the film and television works" as a victory.

Although as early as August 2012, the Rapid broadcasting technology has launched a "Bad information reporting system" for vulgar content, but the results are very little. And about small and medium-sized websites use fast broadcast pirated video, fast broadcast is always laissez-faire. Until the second half of 2013, Youku, Tencent, Music, Sohu, and other rights to the express broadcast suspected through the player software to disseminate infringing video works complaints, the State Copyright Bureau to the fast-seeding company to make the legal provisions of the penalty limit-250,000 yuan administrative penalty, and proposed a clear rectification requirements.

Is there any infringement of copyright in the "technology only" fast seeding? Internet Protocol is not the highway that we see in real life, but the information system consisting of a series of Internet protocols, therefore, the Parties shall not use the Internet system to infringe upon the copyright of others. In this regard, Zhongnan, dean of the Anti-Corruption Research institute Jovins that, he stressed that if the use of download system to violate the copyright of others, then, in accordance with the provisions of tort law, should bear civil liability. If the system is used to download pornographic and obscene works which violate the laws of the State, it shall be liable for the administrative responsibility.

At the same time he pointed out that although in accordance with the provisions of our tort liability law, fast seeding can invoke the principle of "safe haven", reduce or waive its liability, but if its products violate the copyright of others, violate the mandatory provisions of the State, then must assume legal responsibility, even if it claims to be a " Construction of Information superhighway "technology enterprises. (Source: Times weekly)