The history of the 20, China's Internet Consumer-to-consumer Road

Quietly, the Chinese internet has gone through 20 years of history, in this 20 years, what it did, how much and how the impact on China?

April 1994, China opened the first 64k dedicated line channel, this is regarded as the starting point of China's Internet, now full 20 years. In these 20 years, China's internet economy booming, has been born the so-called warring (Tencent Ali Baidu Sina Sohu NetEase Grand, after the Grand Tiger successor) and an internet company, is a wave of countless. Again such development under the Internet economy, more and more people become netizens, netizens more, the Internet economic development is also faster, both constitute a virtuous circle. On the wing of ordinary people, the Internet is taking over TA's life in full.

is the internet beneficial to the life of the whole human being? Its convenience is there, for example, to search for information that is almost readily available, without the need to run through the library, tossing and turning for information. But there is also a clamour for vigilance that the Internet is destroying our lives. There are many books published to discuss this topic, translated into Chinese, in my view, there is "we change the Internet or the Internet has changed us?", "Iron cage, or Utopia", "when we become a bunch of numbers", "You are not a thing", "shallow", "Carnival of Netizens" And so on the academic best-selling style of books.

This seems to me to be the conflict of thought in two times. One can be called "Industrial Age Thinking", one can be called "post-industrial age thinking", or "Information age thinking", or, to apply a very hot word nowadays: Internet thinking--but, in my eyes, many of today's internet-thinking is talking about business issues. This is too narrow. Yes, business is important in this society, but not all of it.

The key word of the Industrial Age is "order", the assembly line is an order, the system is an order, and the knowledge structure is also an order. The most intolerable thing in the industrial age is to lose order. Knowledge of this thing, in fact, in the former industrial times it is difficult to say what the subject, printing presses, accompanied by the popularization of books, education, large-scale development, people began to divide the scale of the discipline. On the one hand, the knowledge of mankind is exploding, on the one hand, the subject sex education from small to the individual consciously and unconsciously biased to some subjects. An orderly knowledge of the tree appears, all knowledge, must find a place in this tree, if not, or not as knowledge, or called "interdisciplinary", to regenerate a branch out is.

In fact, as the cornerstone of the information age, computers are the product of the end of the industrial age. The computer organization of information, there are some traces of the Industrial Age: Directory sets directory. All files must have a directory dependency, and all directories must have a parent directory subordinate to the root directory. Also, the file and directory one by one correspond, and there is no such thing as a file/directory belonging to multiple different sibling directories. How orderly the structure is!

Computers have spawned the internet, and so have the early Internet. For example, the early so-called search, Yahoo first set up a directory tree, all the sites can be found in the corresponding directory categories. However, some improvements are that a Web site can indeed be subordinate to a different directory, but the directory tree structure still exists. Yahoo later changed into a portal, the thinking is still not discarded. Until today, you can still see the information structure of the portal, which is a directory tree with the main line of the channel set, all the information is above the directory tree.

In my opinion, what really turns this industrial-era mindset upside down is that the search engine--today's Google--is, at least on the client side, no longer in the directory tree. People use keywords (or tags) to access information without ever having to go through a directory tree. This is an important innovation in information organization, a revolutionary reaction to the order of the industrial age-well, I use the word "revolutionary", because the reaction is too intense. Information began to exist in a network situation, information and information, only related relations, and no subordinate relationship. In the eyes of the portal, the "tablet" directory is certainly from the "technology" directory, but in search engines, they are equal, because there is no directory.

Users in the consumption of information, is network, in the production of information, the order is also broken. Klesheki wrote two books before and after to discuss the issue of information production, the previous book, "The Future is wet--the organizational strength of the Organization," the latter "cognitive surplus-the power of free time." The former explores how internet encyclopedias such as wikis are produced by a power that is not organized by netizens (Shirky called mass amateurs), while the latter explores why netizens continue to produce information without the benefit of anonymity. Shirky the two front and back there is a main line of thought: information production at this end, order was broken. It may even be said that order is no longer important.

Internet in the portal, search engine these two major killer should have, ushered in the social network. Social networks do not beat the search like a portal is defeated by search, and today, social networks should be equal to search and become the two major internet mainstream. The advent of social networks means that there is not only information on the internet, but also "people". It completely shattered the beginning of the Internet New Yorker's famous saying: On the internet, no one knows you are a dog.

But the social network to the human organization is also no order to say, basically, whether it is in the early days very prosperous SNS or two years of the limelight of micro-BO micro-letter, there are "customized" flavor. People look for, or pay attention to, or make friends. There is no directory tree here, nor is there much architecture. The randomness is very big, the subjectivity is also very big.

The social network is inherently weak, even if it is called "strong relationship" of the micro-letter, the user after a period of use, will become a weak relationship with the main tool. The typical characteristic of weak relation is the involvement degree is low, the person who say two words more, the person who is less than say two words, really is not enough, each other pulls black matter. In a weak relationship, there is no relationship between man and man, and American scholar Granovetter it as: Mosaic. In my opinion, the establishment of mosaic, with the industrial era that pyramid-like clock structure slowly collapse.

The real idea of the internet is this: people or information is a net relationship, not a subordinate relationship. The individual is extremely important to the individual itself, not the position of the individual, because the individual and the position are only inlaid. Lo Zhenyu advocates "U-disk Survival", that is, can easily be embedded in a group to play the power, of course, can easily leave. This is corresponding to the hard disk, everyone knows that the hard drive is moving, is quite troublesome.

At this point in time, it will be difficult for most people to survive the U-disk, after all, there is a lot of branding in the industrial age. But there is a sign that people like me who are whenever to leave an organization will hesitate a long time and usually don't leave before they find the next organization. But the people of the group, including some of the people, are very complacent. They will leave an organization more casually, even without a place. Repeat again: The individual is important to the individual, not the place.

Well, now it seems that a problem arises: is that okay?

Pros and cons, but overall, even with today's values to judge, the advantages outweigh the disadvantages. This is a release of human nature, not bondage. This is a testament to the fact that people are naturally receptive to things like search engines and social networks that are far from order, while portals are quickly discarded. The mesh structure, the node is equal, it acknowledges that the node is related, but it refuses to recognize that the node has high and low. I can't think of any reason to resist this change.

Further, human values are in fact determined by the evolution of civilizations. We look at the ancients that the ancients thought very right behavior, also can use a sentence: can not get rid of historical limitations. Civilization rolling forward, with today's values to measure the future, is it not a "Kezhouqiujian"?