The internet floor industry two big tools: Big Data, O2O

The function of large data is mining, forecasting and correlation. And the concept of O2O has been in existence for some time today. Have platform strategy such as Ali's mobile Taobao, wired entity cooperation, platform to promote like Jingdong ... But many enterprises always emphasize the flow, the entrance, the value, has neglected the data value greatly.

If you're missing a big data analysis, it's not really o2o. In essence, the network is virtual, the fundamental goal of the development network is to make the reality more beautiful, rather than using the reality to achieve virtual prosperity. Therefore, the linear regression line is inevitable, this return is also the root cause of the development of O2O.

To the floor industry as an example, in the flooring industry, with the rapid rise of online shopping, the function of large data also began to play. Floor industry Beijing's consumer group is concentrated in what age? which color of flooring products is most popular in Chengdu? which feature of flooring products is the largest in Shanghai? When these questions can be answered with detailed statistical data, a new marketing model-large data marketing model, began to be popular in the flooring industry.

The internet floor industry two big tools: Big Data, O2O

What is the role of "big data" to the electrical business?

Large data can be predicted

Big data can do a lot of marketing effect predictions. For consumer insights, marketing innovation and help brand mining market blue Ocean, a series of fields have a lot of cooperation. Large data, for example, can help the electric trader predict what type of floor style is most popular each year.

Two, large Data association application

This relevance is typically used in the selection of spokesmen. Many companies choose spokesmen want to be well-known, and brand more consistent. For example, we see Chen Au target audience is 20-25 years old women mainly, more positive and motivated, focus on training and so on. We read a little gossip Chen Au in addition to their endorsement, but also suitable for who endorsement?

Three, large data mining function

Big data is more in the livelihood and marketing of the use. With the development of mobile Internet and intelligent cloud technology, large data has begun to affect the floor business more and more. It is to be able to more effectively guide the supply chain, product development, online drainage, and thus enhance the operational efficiency of the platform. The large data provide the possibility for floor electrical quotient, and have already begun to use more and more. The key to the successful upgrade of the floor is to highlight the traditional flooring retail services and experience, but also the front-end of the Internet ideas implanted in the brand concept, in such a context, the floor o2o thinking came into being, large data has become a O2O closed loop of a key.

How to use large data with O2O for marketing services:

For example, if a customer wants to buy a Chinese floor, he will usually use a search engine for the application of large data in the floor electric business. When he input "floor, Chinese" and other keywords, search engine can display relevant product information at the forefront of the search. For customers, the big data makes him very accurate to get the products he wants, and internet enterprises can more accurately user behavior analysis, demand mining, the use of large data to provide analysis, for the attention of products to further increase the promotion of investment.

Because the floor is not a FMCG, the floor has no repeat purchase rate. Therefore, it is more necessary to find customers accurately, Low-cost to find customers.

First of all, we use the Internet search engine, accurate to find these guests, secondly, using the Internet large data, analysis of various data, at any time to update the business strategy; third, the internet can focus, we can make our product sales very high. In this way, a single product in one months can do hundreds of pieces, thousands of pieces of the volume. With the quantity, the production end can be produced by the efficient way of pipelining.

In terms of cost of production, floors are not expensive, but rents and other costs account for a high percentage of the price, thus deviating from the value itself. Traditional flooring shops need geographical location to attract passenger flow, to open in crowded places, but these places expensive rents. For example, the floors of the Beijing hypermarket, rental ratio of more than 40%, that is to sell a 10,000-yuan floor, 4000 yuan is the supplier to pay the store rent, logistics and distribution costs are generally 15% to 20%, there are workers, advertising and other costs, do not raise prices no profits, the traditional supermarket sales of the floor, Retail prices are often 4 to 5 times times the ex-factory price.

The drawbacks of the sales model of the hypermarket have already been highlighted--the traditional commercial model of the floor of the mall on the one hand to earn real estate money, on the one hand, but also to earn retail money, and finally reflected in the floor price, and the total cost of the profits are digested, in the Internet ERA this

Floors and other online sales of the category is different, the mainstream consumers in the purchase of a product experience. Floors are generally more expensive, and durable goods, so the shopping process is rational, guests need to repeatedly select and experience, in order to make purchase decisions. The floor material, feel, smell and so on are not reflected in the picture.

Simple online sales also have no way to provide perfect after-sales service. Clothing, books, such as goods, delivered to the guests, the transaction process is basically over. But the floor also needs to be installed and repaired, and the order is only part of the sale.

The key to solving these problems is the return to the nature of floor sales, let the guests see, touch, smell, can real experience, experience shop in the customer order decision-making process and after-sales service are playing an important role, these two links in the floor sales process is the most important.

Compared to the floor mall business model, O2O can be said to be the traditional business model of the reconstruction. Large data can help companies to plan the best rental price of the offline layout, on the other hand, rely on online promotion will find a customer's accurate control of the cost of about 15%, the future cost will go down.