The internet will be the first to change sales, publishing, automobiles and medical services

Many years ago, Negroponte, an American computer expert, predicted that the internet would be the first to change sales, publishing, automobiles and medical services. Now these prophecies have been ridiculed as absurd is gradually realized in reality, health care because of holding hands on the Internet, become another standing on the "Tuyere Pig."

As with any new industry, the health sector, with its smart elements, has a blossoming landscape, but it is undeniable that the field is still very lonely. So there may be a few pressing questions ahead: What are the crossroads of the smart health industry? What's the direction of the future? What's the tipping point?

Intelligent health "fire" and "live"

Due to the human needs of life and death, the big health industry is always a seemingly chaoyang industry, and in the "smart" wings, it is more rapid development speed of the bell-like.

Earlier, according to Bcc, the mobile medical market would grow from $9.8 billion trillion in 2010 to $23 billion in 2015 and a composite growth rate of 18.6%. The two driving messages related to this are:

1. Aging. 2050, the population aged 60 and above will increase to nearly 440 million people, accounting for 34% of China's total population, into a deep aging stage. China's growing aging trend is the basis for health care growth;

2. Intelligent. Mobile interconnection has entered the stage of the outbreak, changing the existing medical and health service model-remote booking, telemedicine, slow disease monitoring, large data management and so on gradually become possible.

After seeing the appearance of such a heat boom, there are a number of flexible domestic trends to peep: traditional medical institutions, equipment manufacturers have moved up, such as the Nine health Care Ihealth series; The Internet, technology companies have launched to stare at the "Pan-health" of the big cake, there are spring rain world, clove garden and other companies began the mobile phone App exploration, there are domestic Baiba start-ups with bursting creativity to impact the soft and hard combination of wearable health equipment; There are a small number of sensitive hospitals in the sense of smell, reportedly, Beijing, Shanghai and other cities in the implementation of the micro-letter registration services, trying to slowly build a docking of medical resources and patient resources services.

Hot and competitive peers, in this has swept the global intellectual health boom, has shown the "hinting" situation.

How about abandoning technology control and narrowing the health of the pan?

One of the most obvious details is the concept of "pan-health", which I mentioned above.

The reason for such a concept, the author believes that in the area of wearable health equipment, because the lack of professional medical institutions or personnel to participate in, can not guarantee the monitoring of the accuracy of health problems, so many manufacturers in playing "healthy" edge. Even the world's it bosses, Apple and Microsoft, are expected to have built-in Healthbook and watch utility two software in iOS 8, which can monitor health by using a built-in sensor, which shelves Bing in Windows Phone App Store The beta version of Tiyatien also helps users develop health plans and analyze food calories.

There are also many wearable health equipment such as smart hand ring, which is also targeted at similar sports, weight loss, sub-health and other market demand. The performance of the wearer makes the smart-health industry, like Google Glass, a large part of the technology-oriented, even if they don't bother shouting "health" slogans.

In the "Chinese Kickstarter" of the platform-naming time, a walk "small but beautiful" functional route of intelligent health hardware may provide a different solution. Raiing, an intelligent female base thermometer for women who prepare for pregnancy, can automatically collect basic body temperature data and form forms, combining apps to help women manage their circadian cycles and monitor sleep quality.

This case brings about the twist of thinking that--the traditional main pan-demand population of the pan-health narrow, subdivision, effectively from the special population, especially the elderly and infirm groups of strong demand. For example, for 260 million hypertensive patients, 96 million diabetes patients and other chronic diseases to help them early detection and early warning of the use of patients, similar to the previous smart baby socks, pregnant women fetal language instrument and other cases.

This is also a trend, as any emerging industry starts out as GM, and then, in the end, is gradually subdivided by competitive choices. If you have been doing pan health, then the so-called intelligent health will always belong to the science and technology Small circle of the plaything.

Some ideas about tipping point

With regard to the intelligent health industry, most of the current stay in one stage: simply monitoring data. Chinese medicine stresses "hope, Shang, cut", so the image of speaking, still stay in the so-called diagnosis process, "cut" level. If you want to detonate this field, there are many more points to be implemented in step by step:

1, Cloud. The so-called health large data collation methods, including EHR (Electronic Tiyatien Records, electronic health files) and EMR (Electronic Jude Records, Electronic Medical Records), President Obama's proposed health reform is actually an EHR issue. It is necessary to collect the patient's health large data information and unload it on the cloud platform. From the point of view of hospital management, distributed storage and distributed computing can help to deal with complicated process and realize the informatization of medical industry. From the patient experience point of view, the data purification can be predicted or pre-sentence, like a prescription to provide users with a truly personalized customized analysis.

2, the matter is linked. Now the so-called IoT concept is more related to mobile phones, for example, health apps embedded in mobile phones, wearable is connected to the mobile phone. In the future, it may be possible to have any mobile terminal device through the sensor, direct access to the user's body, heart, skin and cerebral cortex, and on the other end of the terminal, it should be able to achieve the pharmaceutical medical equipment of the Internet.

3. Platform. The current two-step implementation means that the "medical Terminal + Remote monitoring" business model, a docking of medical resources and patient resources of the platform is also the occasional birth. The platform is a platform for information summarization and data analysis with physical examination institutions, pharmaceutical companies, drug retailers, medical equipment manufacturers and insurance companies to connect the islands of health information in various fields.

Of course, before these tipping points, need to break through a lot of difficult lines of defense, terminals, platforms, doctors and patients need to change too much, there are cultural ethics, order norms, and in China, but also need to consider a more high-level problem-the current medical system and system. For example, if you want to be able to wear and medical equipment in line with, must not open the medical device approval and access threshold.