The manufacturing dilemma of cloud computing and post-PC era

Microsoft Zhang once said that the IT industry is conducting three major battles. The first is the cloud computing battle, deciding who will master the cloud computing platform. The second is the Battle of mobile terminals, Apple, Google, Microsoft and other platforms to fight inextricably, the outcome is unknown. The third campaign is the battle between mobile platforms and PC platforms. The results of these three battles determine the future it landscape.

The same is affecting the IT industry pattern of the three major battles, but the intensity of these three battles and the process of war are different. In the field of cloud computing, the vendors are fighting in full force, new products constantly. For example, EMC Ionix Server Manager 3.0 (EMC Ionix Server Manager 3.0) implements integration with vcenter, providing "cloud to ground" discovery and analysis capabilities; Radware released a completely new upgrade of ADC-VX OS 28, marking the beginning of a new phase in the Radware virtual application delivery infrastructure strategy; HP released the world's most efficient modular data center with a 12-week-long deployment and a cost of only one-fourth of traditional data centers; VMware announces the launch of an integrated application platform for virtualization and cloud environments--vmware vfabric? 5. The domestic internet upstart is also not idle, Alibaba launched the "Aliyun", Shanda also launched a "Grand Cloud", although they are still in the public testing stage, but the two big guys joined, making the cloud computing campaign more intense.

For Chinese manufacturing, cloud computing seems to be a little distant. In a random survey of the 11th E-works Advanced Workshop on Management information on August 19, One-fourth of Enterprises applied virtualization, supporting the application of the private cloud of 2, supporting the application of the public cloud zero. This reflects the attitude of Chinese manufacturing to cloud computing to some extent, and also makes me deeply feel the dilemma of "cloud computing" in manufacturing. To get a deeper and clearer understanding of China's manufacturing industry's attitude towards cloud computing, E-works launched a big discussion on "cloud computing – China's manufacturing is ready", and welcomed the active participation of all readers.

Overall, the cloud computing battlefield, although the competition is still fierce, but did not affect the situation of the big event, the whole war is still in a stalemate. Compared to the stability of the cloud computing campaign, the battlefield of mobile terminal battlefield and mobile platform and PC platform is very fierce, and in these two battlefield related to "mobile platform", there are big events which affect the battle process.

First look at the mobile terminal side, August 15, the internet giant Google suddenly shot to 12.5 billion of dollars to buy Motorola Mobile company at a cost-effective price. Motorola's patents will allow Google to create a fortress of intellectual property around its Android operating system. With a stronger patent portfolio, Google will be able to use the cross licensing agreement to reduce the burden of patents, not only to protect the Android phone manufacturers of the profitability, but also strongly promote the development of the Android Market.

Mr Jobs's announcement that he resigned as CEO of Apple has added to the confidence that Google is winning. As we all know, Steve Jobs was Apple's founder, when Jobs was forced to leave Apple, the most difficult years, when jobs came back to bring Apple out of the abyss, to revive the glory. When the news came out, Apple's share price fell 6.43%, which shows the importance of jobs. There is a saying: Apple jobs a person's apple, Jochobs left, Apple can still stand at the peak?

With Google's takeover of Motorola Mobile and Mr Jobs's resignation, the balance of the mobile battlefield was broken and the balance of victory began to tilt toward Google. Of course, that doesn't mean Google will win, and any small mistake or a successful counterattack by a rival could change the pattern again, and we'll see what happens in the future.

The last battlefield is the battle between mobile platform and PC platform. As early as a few years ago, the infiltration of mobile platforms and PC platforms had begun, with the development of technology, mobile platform performance is more and more powerful, smartphones, pad and other mobile terminals in the past two years to maintain a 2-digit growth, while the growth of the PC platform has dropped significantly, single-digit growth has become the norm, Shipments in the second quarter of this year were only 2.6% per cent. According to Morgan Stanley's forecasts, global smartphone sales will overtake PC and laptop sales by 2012. Various indications are that the development of the PC seems to have reached its apex and the market is saturated.

The development of a mature PC market crisis, low price effect diffuse the overall PC industry, from the industry's most upstream to the lowest, each link cost is compressed to the extreme, the PC industry has become a thin profit industry, in this context, last year to buy the palm Web The news that HP, the OS's foray into the tablet market, announced its intention to offload the Personal computer division, which accounts for nearly 30% of its revenues, shocked the industry. Although the personal computer division's revenue accounts for nearly 30% of the company's revenues, but its profit margin is the lowest in HP's departments, only 5.9%, half of other businesses, and if the PC division is stripped, HP's operating profit rate will rise from 12% to 15%, which is not necessarily a good thing for HP's shareholders. At the same time, Hewlett-Packard announced the acquisition of more than 10 billion U.S. dollars to buy British commercial software company Autonomy (autonomy is the world's first unstructured information processing technology infrastructure software vendors, its unique technology through the enterprise Information Automation management, Processing and transmission to realize the understanding of the information), it is easy to see from HP's buying and selling that HP wants to sell its Low-margin personal computer business and vigorously develop enterprise-class business, just like IBM.

HP's exit will undoubtedly have a huge impact on the development of the PC platform, now people generally care about who will take the company, industry speculation may be Lenovo or Samsung. I think that the PC market may change because of HP's exit, but the overall PC platform in the face of mobile platform will continue to decline, the era of mobile platform is coming. Although the PC will not perish, but this is not the era of its own, perhaps, we can call it "post-PC era."

Throughout the three battles of the IT industry, it is clear that this is the golden age of mobile terminals. Manufacturing enterprises may be less sensitive to it changes, but mobile terminals into the enterprise information system is an inevitable trend. When it enters the post-PC era, it is perhaps the CIO's business to think about how to make the information system move.

(Responsible editor: The good of the Legacy)