The natural "not to see" the data of Chinese enterprises, should wake up

With the development of information technology, the three-word "big data" has become more and more high and almost everywhere. Moreover, the current data are not specific to traditional Arabic numerals, but include all aspects of human life, text, video, pictures, private diaries, medical records, traffic fines, shopping habits, weather forecasts, mood swings and so on, in short, all the traces can be left behind will become the object of large data research.

Large data storms are transforming human life, work and thinking, according to a book in the Big Data age, and the most clearly defined transformation is to abandon the demanding of causality and explore the relationship. This transformation has overturned the human mind habit of thousands of years, and the noble sentiments of individual great men "pursuing truth" are destroyed and unsightly. However, I do not think the big data is God horse fresh stuff. In fact, the greatest charm of this technique is to find the law through related relations, and then predict the future more accurately.

As early as 6,300 years ago, the ancient Egyptians, by observing the laws of the rising and falling of the sun, made solar, the sun one-way forward time into 365 days for a cycle; 2,200 years ago, the Chinese found that migratory birds and plant germination were regulated, so they produced 24 solar terms, that is to say, those who wear leaves, Already know the beauty of data application. As for today's big data technology, the biggest advantage is the omnipotence of mobile devices, cloud storage and data processors, thus broadening the field of research.

Historically, the Chinese have produced 24 solar terms, which can be said to have developed the earliest data app in the world, but unfortunately we have not been able to take the lead on the application of modern big data. Just as experts from all over the World Goonies to parse large data, only the media industry gets real benefits, after all, writing a gimmick about big data can still make a lot of eye money-but it's the sadness of Chinese companies, especially the big state-owned enterprises, and we're shouting to the big data age, not even a little bit, Productivity and marketing efficiency have not been significantly improved by citing large data.

Gimmick will die, Chinese enterprises are born "not to recognize the number"?

Admittedly, after more than more than 10 years of efforts, we have emerged a world-class internet company, the most famous big guy is undoubtedly bat: Baidu, Tencent, Alibaba, outstanding technical ability to let them get a lot of data, also let them dig out valuable data treasure, But these pyramid-tipped giants cannot conceal the embarrassment of "not counting" in China as a whole, and even foreign media, the Economist, are mocking:

China's enterprises are far from being networked and digitized, and are not involved in the trend of cloud computing and large data analysis.

In short, the Chinese people have the money to lead the trend of consumption (except the iphone), but not the ability to lead the emerging technology trends, we have a long time, not to take the shot of technical ideas and technical products, but often to copy some back, but also to make people extremely deformed.

According to the statistics of relevant foreign organizations, only 1/5 of the companies in China adopt cloud storage technology, the US figure is 40%; Chinese companies use only 2% of their income to develop information technology, equivalent to half the world average, and companies such as PetroChina and Sinopec do not have a particular passion for big data-related technologies. It is no wonder that their income, in addition to paying taxes to the state, is expected to be busy to the oil workers welfare, edible oil, flour, watches, bicycles ... Everything。

In addition, Chinese state-owned enterprises in the hearts of the people is simply "inefficient" synonymous. The employees of these enterprises live by drinking tea, and the tea they drink is estimated to be enough for the next 250 days of tea rain over Beijing city. This situation cannot be simply attributed to technical competence, but rather to systems, human nature and culture. Perhaps the most urgent problem for state-owned enterprises is not big data technology, but thinking about how to remove the bureaucratic magic spell as soon as possible.

By contrast, a strong private or mixed-ownership enterprise, more should be in the data application has made a contribution, but people feel embarrassed, they put enough enthusiasm, but did not get down to implement and delve into the mentality of technology, and finally, but also to the big data as a gimmick, so that competitors surprised a cold sweat just.

The great bat scenery of internet three giants is infinite, Baidu has a huge flow, Tencent's users all over the world, Alibaba's acquisition arbitrary, the three not only earn pots full of pot, and murderous, they are like three of constantly expanding the chariot, the emerging enterprises after the incorporation, and let the traditional enterprises, or from the chaos, Or disease nasty disorderly desperately, even if is some once all-powerful, the national leading big enterprise, also often sacrifices the faint recruit, but the big data often is their most technical content gimmick. For example, the White appliance field leader in the United States air conditioning, a while ago broke news, threatened to spend 15 billion yuan to build smart home business, this is the first time in the United States and Internet-related things, she put out four butler: "Air Wisdom Butler", "Nutrition Wisdom Butler", "Water Health Wisdom Butler", " Energy security Wisdom Butler ", the idea of the United States intelligent products, will integrate air-conditioning, fans and air purifiers and other products, will be implemented to update the weather, air and other information, in addition, kitchen Butler will customize the menu, according to the Consumer health recommended nutrition package and so on. The stewards look beautiful, but almost all require large data technology to support, and the blueprint for beauty seems a little too advanced, 20 years ahead of Google. But for a traditional home appliance business that has never been involved in Internet business, the author not only wants to ask: where does your data come from? Where does your platform come from? It is difficult to go to Alibaba to buy, beware Ma Yun you to the acquisition of ... Their product descriptions are expected to go straight to the press and say "science fiction".

In addition, TCL, Skyworth, Hisense, Haier, Changhong these early layout of the internet market of traditional household appliances giants, also failed to touch the pulse of the era of large data, such as Haier, although every day there are new business theory, but it gives the author the deepest impression of large data technology application is "in the Third World of Africa, Conducted some very perfect market research, as for the other major enterprises in other areas, such as Xiang Yue, we have to transform the big data, but from the previous to the tourism, environmental protection, film and television experience, this is either gimmick, or die, in short, the current Chinese enterprises do not know the basic number.

Thinking change, number is the ladder of human progress

In fact, not only do Chinese enterprises have the characteristics of "not recognizing numbers", this is almost the characteristics of the Chinese people, we seem to have a natural sense of rejection of the numbers, most Chinese people prefer to use a fantasy to bet on the future, or hope that Guanyin Bodhisattva suddenly gently say the next seven winners lottery number ... In Chinese history, the fortune teller and the great Mage were once higher than mathematicians and programmers.

As the People's Daily describes Yao Ming, often said: he is a very good athlete, for the development of China's basketball career has made outstanding contributions to the Chinese people to learn; While the U.S. media is used to quantify the standard: Yao's full season, 82 appearances, when he was present, Rockets every 100 rounds of attack, you can get 5.6 points, the defense, you will lose 5.4 points, this total 11 points of the impact of all players in the NBA ranked seventh, so, Morey gave him 5 years 75 million contract. Both sides of the discussion, are in the expression of Yao Ming's outstanding, but clearly, the United States to give a more clear sense of the report, but also more specific, this is the charm of numbers, but also reflects the Sino-American media differences in thinking. Of course, China's individual areas have played up some big data: In 2009, the National Bureau of Statistics said housing prices in 70 large and medium-sized cities nationwide rose 1.5%, or that the CPI per month always rose a little, But boiled eggs from 1 yuan rose to 1.5 yuan, even the millet to Taiwan to buy, but also dared to less than 30, do not know the mainland data will be less? In short, Americans are obsessed with numbers in order to discover the truth, while the Chinese cling to numbers to hide the truth.

The author believes that large data is a gold mine to be developed, it can promote the development of Chinese manufacturing, e-commerce, economy, sports, but the prerequisite is that we need to calm down new learning technology, change thinking, and the most important: the attitude of piety.

A spark, a house of gold

Of course, we do not have to belittle ourselves, in the overall data wilderness of Chinese enterprises, still some enterprises have come to the forefront. Bat three giants, as well as a number of European and American enterprises of the foundry, have already started the big data exploration and practice:

Alibaba's Taobao owns millions of businesses, consumer shopping list, every day will continue to send data to the cloud, and the analysis of these data, it will be easy to know consumers purchase desire, shopping demand, so, Chinese consumption as long as open to Taobao page, it will be very coincidence to see what they want, A basketball, or a box of condoms; Tencent was granted private banking licences, estimated mainly for small micro-enterprise loans, and QQ, micro-letter, and even tenpay on the vast amount of information, will also help its continuous accumulation of data, so that more accurate assessment of credit enterprise qualification, the maximum risk aversion; As for, Baidu Search is not to repeat, Every time a consumer uses a magnifying glass, it leaves a trail.

In addition, some of the factories working with European and American companies will benefit from the big data wave. Some companies that are more efficient are putting hundreds of wires on the assembly line, collecting data by scanning guns and testing equipment, and monitoring the yield, and executives will know the production line as long as they stay in the boardroom.

A spark can be a prairie fire. These frontier companies are the pioneers in leading Chinese companies to embrace big data, and our companies do need a cuikulaxiu change that requires transparency and a gradual reduction in reliance on cheap labour. Perhaps, in the process of finding new technical support, large data technology will become a good partner of Chinese enterprises, at least, the university to open this course first!