The new industrial chain built by internet

The internet is not only the eco-industrial chain built by Microsoft, Apple and Google, but also the open platform offered by Baidu and Alibaba. When internet giants start offering cloud computing services, and looking to dominate the industry, want to be the next leader, but based on the open platform for cloud computing and mobile internet boom background, developers can choose to access the corresponding open platform, create another with the "Angry Birds", "Fruit Ninja", " Plants vs. Zombies "think of similar myths. So how to choose the platform to access it? How to make better use of cloud computing to meet customer needs? This is what many developers and startups want to know at this stage.

In the recently held "first China Internet Wireless Summit and Aliyun developer Conference", Analysys International president Analysys warned developers and start-up companies: Cloud computing for many entrepreneurs to provide opportunities, but choose the project must be based on the current environment, must focus on a point, and touch as little as possible to areas similar to the core genes of the internet giant.

The age of clouds has come

When the internet giant proposed the concept of cloud computing, many people feel "foggy", "unintelligible", but as the cloud computing market gradually mature, now is "cloud open fog". So what are the opportunities for developers in the era of cloud computing?

At the summit, Ali Cloud computing relies on Alibaba Group's vast data advantages, in-depth study of the trend behind the research data and behavior, focused on the release of Alibaba's cloud computing services and products, including cloud developer platform, open storage services, rendering and so on. The "Aliyun Yun Application Development Contest", launched in the same period, provides developers with an after-tax bonus of 1 million yuan. Aliyun hope that through this move to narrow the distance with developers, so that more developers choose the Aliyun platform, and on this platform "Opera", the construction of an ideal eco-industrial chain.

Dr. Jian, Alibaba Group's chief architect, explains cloud computing with a figurative metaphor. "In our childhood, many places want to drink water need to hit a well at home, every household have a well, drilling needs to choose the right place, otherwise it is likely to spend time drilling but no water, or water enough to drink." In short, from the want to drink water to dig a well to drink Sheung Shui, the process is difficult and time-consuming laborious. But at this stage, when we buy a house there is already water, the process is greatly simplified, this is the water plant credit. In the internet world, cloud computing is the equivalent of a water plant, on demand, without the need to build a server, and to start with a safe, clean ' water '. Jian said: "Although we are now accustomed to running water, but for many Internet developers and start-ups, the cloud computing platform is likely to be life-saving ' water '. ”

For developers and startups, speed equals life. Developers have developed a product that needs to be pushed to users as quickly as possible, as well as to prepare users to rush in or out of the way. At this point, the traditional way of purchasing equipment has become a big problem, creativity will become worthless because of time. What to do?

At this point, leasing some servers to the cloud computing platform is a good solution to these problems. Cloud computing includes computing platforms (corresponding systems), computing power (corresponding to CPUs), storage space (hard drives), rendering (corresponding graphics cards), and so on, which simulates PCs and also goes beyond computers.

"Now we play a lot of mobile games are on the cloud computing platform, including overseas happy farms and other games have applied this concept, there are more and more companies in the country to adopt this method." "says one developer.

Rongxiuli, chairman of the Sky language, thinks that it is easier to start a business now than in the past. "In the past, I do not only need a lot of hardware investment, more years of technology accumulation, entrepreneurial threshold is too high, but now the major internet giants to provide cloud computing services and financing channels, as long as developers have the wisdom, ability, dream, pay efforts to open the road of entrepreneurship." ”

Cloud computing is paving the way for developers and start-ups. The agency predicts that by 2020, cloud computing will store 15% of global customer and business data, while about 1/3 of the information will be passed through the cloud. According to the White Paper on the development of cloud computing industry in China, the cloud computing market will reach 606 by 2012. 7.8 billion yuan.

The market for cloud computing "cake" is more and more big. To further promote market development, the National Development and Reform Commission recently decided to set up 1.5 billion yuan special funds to support the domestic cloud computing industry leader. People seem to see that a "cloud life" of the era is slowly approaching.

Mobile internet as the biggest opportunity

Cloud computing era, a variety of opportunities, developers should start from what? Mobile Internet is undoubtedly the biggest opportunity.

Whether it is angel investors lei their own millet mobile phone, Rong beautiful "two pioneering" and Aliyun cooperation in the development of smartphones, or many VCs have been bullish on the mobile internet market, all kinds of information are showing that our mobile Internet market is on the eve of the outbreak. 2000 years or so, the number of netizens in China is only about billion, but it has created a market value of hundreds of millions of U.S. dollars of companies, such as Baidu, Tencent, Alibaba. And now the mobile Internet has 800 million or 900 million of users, they can surf the internet anytime, the opportunity will certainly be over the Internet over 10 times times.

"The presence of internet giants such as Microsoft, Google, Apple, Baidu, Tencent and Alibaba makes it hard for entrepreneurs and small businesses to become the next giants." However, these internet giants are open their own platform, so that developers can be on these platforms a show of skill. "On the surface, cloud computing looks like a stage prop for big companies, but in fact developers and startups are the biggest beneficiaries of the cloud computing era," Analysys said.

"Aliyun has deployed a cloud computing platform to meet the growing demand for storage of applications for video, games, and more." The user's address book, SMS, phone records, photos, recordings, notes can be synchronized to the 100G large cloud space, where the user can almost store a lifetime of text messages. At the same time the user's mobile phone software can also be placed on the internet, theoretically this is infinite space to put an unlimited number of software, with the need to take, this is the cloud application. Alibaba Group Strategy Department Chief of Staff Zeng said: "Developers can develop a variety of cloud applications, the current Aliyun platform has hundreds of free software in the cloud application market, these products can work together for users." ”

Allowing developers to develop apps on their own cloud computing platform is the most popular thing that many internet giants are willing to see. Google's Android platform, Apple's iOS platform and the development platform of companies such as Baidu and Tencent are opportunities for developers.

Developers should do something for nothing

As for how to choose a cloud computing platform, Analysys says developers have many opportunities around the "cloud" and the mobile Internet, including 3 main areas.

"First of all, from an application perspective, the application includes 3 levels, first, the technical level, such as we see some of the security protection, operating systems, browsers and other applications; the second is the level of tools, such as power-saving tools, to help users better management, etc. third, social class, the user of such products have strong stickiness. Next is the offline service, which is now called the O2O industry. Finally, services to SMEs, that is, how to surround the cloud services for small and medium-sized enterprises to provide Internet services, improve their value chain. "Analysys that cloud computing conforms to the trend of multiple screens, full network and Cross-platform development, there are many opportunities for entrepreneurship."

In addition, Analysys also believes that in the current mobile internet age, developers can not do all-inclusive projects. "The public cloud platform requires the size of capital, users, and products and operations, and if we haven't reached that scale, we can only do the basic products and then stretch them based on tiny positioning." Also, never start with what the big business that we see today is good at. ”

The internet giants are open to their own platforms, so developers can do their own things on these platforms. On the surface, cloud computing is like a stage prop for big companies, but in fact, developers and startups are the biggest beneficiaries of the cloud computing era.