The operation of small industry websites

Absrtact: There are many industries on the Internet, there are many websites claiming to be industry portals, but most of them are occupied by large websites, today I want to talk about the operation of small industry websites. Industry portal generally refers to the construction of a large

There are many industries on the Internet, there are many websites claiming to be industry portals, but most of them are occupied by large websites, today I would like to say that the operation of small industry websites.

Industry portal generally refers to the construction of a large web site for a particular industry, including the production, supply and sales of the industry and other related industries, products, business opportunities, consulting information accommodates platform. Industry portal in the current stage of the Internet business and the existing model, there are operating and non-commercial. The business website generally is through the market and the marketing means, develops the business, provides the Internet and the Electronic Commerce service for the user who participates in this portal. Non-operational industry portal to provide consulting and retrieval, but there is no specific non-commercial differences, but the site as a window, not the development of mainstream business.

Starting from the name of the site, the name of the portal generally contains the main business of the industry, such as "East Haven Seafood Net", summed up the industry and regions, so the name of the site must be thought well beforehand, because it means the site's industry positioning. Below said to the title, before the Internet circulated a saying, the highest state of the site is "keyword + advertising language", not only can show the site's keywords, but also can play the brand effect, if you have a sentence to let users remember the advertising language, it is undoubtedly very successful, is the best way to promote their own products! After that is the keyword tag and description tag, keyword tags to write industry classification of keywords, description of the writing is also very important, if the user is through the search engine to find your site, then a paragraph can attract customers the description of the eye can definitely play a decisive role, Because a good description can be very intuitive to show the general profile of the site.

I personally think that the main source of traffic flow is the long tail of keywords, so the webmaster in the update site content must pay attention to the content page title and keyword settings, long tail Word is the small industry portal is the most fundamental source of traffic. and must have good habits to make long tail keyword form, all have the flow of long tail words are collected, although said a certain word will not necessarily have a lot of traffic, but after a cumulative, will add up, with a stable flow of the premise, we can work in the station, for example, how to reduce the user's bounce rate ? Many of the ways to reduce the bounce rate are on the content page.

One is the text of the article must be illustrated, because a good picture is always more eye-catching than the text, you can simply express the general meaning of the article.

The second is the end of the article with the relevant recommendations of the function of the article, this site has a high degree of editorial requirements, so the quality of the article must pass, if the user only read half of the article is not interested, then the relevant recommendations are meaningless.

The third is the right side of the content page to add the recommended video or recommended pictures, this is also an effective way to reduce the bounce rate. Have a stable flow and user webmaster can through advertising alliances and other methods to earn a certain income, why not?