The price is strong to make the property market regulation heavy responsibilities

Xinhua Guangzhou, May 19 (reporter Huang, Huanghaoyun) in the new round of property market regulation pressure, some real estate developers to discount to seize the market, the heavy discount seems to release the signal of sudden market.　　However, the reporter survey found that behind the discount, housing prices in fact still firm. Some people in the industry pointed out that the developers discount is likely to be "false fall", is to attract the attention of the property market stunt.　　Experts believe that the sale of the confusing, in the case of ample liquidity, the developer price pressure is not big, the property market regulation is a long task.　　Evergrande 85 Percent: is "property price yielding" or "market-bluff"? Evergrande Real Estate Group May 5 announced its national property 85 percent let sales, triggering a lot of speculation in the market.　　Some experts believe that the property market regulation and control policies to hit the pain of high housing prices, the downturn in real estate markets forced developers to make concessions. Evergrande's price has caused a great deal of concern, but the discounting controversy followed a dramatic change, with Evergrande halting the discounts and then announcing a renewed sale until the end of May.　　Evergrande has changed the discount strategy several times to make it seem confusing. Reporter survey learned that 85 percent of the market wind in the "51" small long holiday before there are signs. Evergrande Real Estate Group Co., Ltd. Vice chairman of the board, said Li, May Evergrande in the country's total volume of the city reached 20,000 sets, in advance the total area reached 1.96 million square meters.　　In Guangzhou, Evergrande in the "51" small long holiday period to launch a new disk, and the implementation of the opening of a special 85 percent, the current floor of the price, buy preferential push strategy. Evergrande's sales strategy has a direct impact on its performance, discounts twists, and Evergrande Real estate stocks are also the ups and downs. Analysis of the industry, Evergrande dared to hit the "price" card, on the one hand because cash flow is abundant, can withstand the pressure of price reduction, to compete for more market share; On the other hand, speeding up shipments now could be the next round of mergers and acquisitions reserve funds.