The proportion of raw and fresh net purchase is low, but the growth rate is fast

Absrtact: Every year, the Mid-Autumn Festival is the peak of gifts, but also the moment of reunion, in addition to the traditional supermarkets and farmers ' market, the new rising of the fresh electricity business has become the people to buy a dinner food choice. Based on this, the Beijing News Health Life Weekly and Sohu Health joint release

Every year, the Mid-Autumn Festival is the peak of gifts, but also the moment of reunion, in addition to the traditional supermarkets and farmers ' market, the new rising of the fresh electricity business has become the people to buy a dinner food choice. Based on this, the Beijing News Health Life Weekly and Sohu Health jointly issued a "NET Purchase fresh Questionnaire", as of press time, a total of 2904 people participated in the survey. The survey shows that the current net purchase of fresh raw materials in all the purchase of the proportion of the behavior is very limited, but according to the Ministry of Commerce, the data show that the growth of fresh-type online shopping is very fast. At present, in the net buys fresh, the consumer most is not at ease the question is "the fresh product freshness and the safety".

The proportion of raw and fresh net purchase is low, but the growth rate is fast

Last year, Beijing's new wholesale market sales of vegetables reached 13 million tons, sales amounted to 44 billion yuan, this year is expected to sell 14 million tons, sales of up to 50 billion yuan. Currently, at its Jingdong mall flagship store sells about 3500 orders per week, turnover 250,000 to 300,000.

Fresh electricity dealers will not replace fresh supermarkets in the short term

Beijing Business University, director of Business and Economic Research Institute, China Food Safety Research Institute Dean, Professor Billows told the Beijing News reporter, at present, the growth of fresh-type online shopping is very fast, but the proportion of the whole e-commerce is still very low, fresh type of network retail sales 2013 is 13 billion yuan, an increase of 221% 2014 is expected to reach 26 billion yuan, an increase of 100%, may also be higher, but its pace of growth is gradually slowing. The retail of fresh-type networks mentioned here is specific, that is to say, it does not include fresh-type business-to-business e-commerce, nor does it include business-to-business commodity electronic transactions.

According to the Ministry of Commerce published data, 2013 China's e-commerce total turnover of more than 10 trillion yuan, of which the network retail market scale has reached 1.85 trillion yuan, fresh class accounted for the proportion of 0.7%, less than 1%.

Because fresh class is mainly through the physical market into the field of life, fresh electricity and fresh supermarket is not antagonistic relationship, fresh electricity dealers can not be replaced in the short term fresh supermarket, which is also the most important reason for the web site of the wing FAI.

The new market has an electronic trading platform in 2011

As early as 2011 years, undertook the Beijing 80% vegetable supply the new market to develop and build the electronic trading platform, for the origin, the Distributor and the group customer builds the platform, carries on the large-scale transaction. At the end of 2013, the new official flagship store officially settled in Jingdong Mall, this is the new market for the first time to test water online retail business. According to the new Ministry of Propaganda minister Yang Huidong introduced, Shop No. 1th will also immediately cooperate.

The data provided by the new market show that the market share of agricultural products sold by electric dealers is very little and negligible. Last year, Beijing's new wholesale market sales of vegetables reached 13 million tons, sales amounted to 44 billion yuan, this year is expected to sell 14 million tons, sales of up to 50 billion yuan. At present, the Jingdong Mall can reach about 3500 per week, the turnover of 250,000 to 300,000.

From the sales figures of the electricity dealers, the new market found two 60%, the first is the sales of imported fruit, accounting for the entire agricultural sales of 60%, the other 40% mainly dried fruit, sea products, and the proportion of vegetables is insignificant, consumers buy vegetables are also concentrated in iron bars Yam, Lily, Shandong green onions, such as a few varieties; the second 60% is, all consumers are 60% girls under 25 years old, these consumers are growing up with the network generation, online shopping is one of their life habits.

Originally life Operation director Liu introduced, now online purchase fresh intention is not high, around 100 people, maybe 90% bought clothes online, but less than 10% bought on the Internet fresh. Fresh-type electric dealers are now trying to cultivate consumers to buy fresh on the internet consumption habits, because this consumption habit once developed, the purchase frequency is very high, if the household appliances, buy a few years, clothing is a quarter to buy once. Fresh type is two times a week. Therefore, its future development prospects are very large.

Sales of agricultural products far higher than fresh

Your billows pointed out that the fresh-type electric business and agricultural products are two different concepts, agricultural products include fresh, dry goods, rice oil, tea and so on, fresh is only one of the categories.

The Ministry of Commerce published data shows that at present, the National agricultural E-commerce platform has been more than 30,000, of which E-commerce platform has reached 3,000. From the sales point of view, the amount of agricultural products are also much larger, the 2013 agricultural network sales, Taobao is close to 50 billion, Jingdong is 10 billion, far higher than fresh-type.

Since 1995, e-commerce of agricultural products has undergone 4 stages of development, and the turning point of the fresh electricity dealers is starting from the end of 2012. At that time just set up a year of fresh electricity business "originally living" with "Chu Orange Beijing" Marketing incident a shot, and then in the spring of 2013 provoked the "capital of the Litchi war", at this time, the fresh electricity business people again aroused hot debate. During this period, the development of social media and mobile Internet also let the fresh electricity dealers have more model exploration. But at the same time, fresh e-commerce is also very difficult, such as the early 2013 Beijing "Excellent Vegetable network" has sought transfer, Shanghai, "Days with" was offline.

Beijing vast territory of Electronic Commerce Co., Ltd. Mick Introduction, as a market segment, agricultural products market scale far more than clothing, home appliances and so much more, because the agricultural products we eat every day, is the necessities of life, a high rate of repurchase. And, the proportion of electricity quotient is less than 1%, the development prospect is very considerable. And in clothing, home appliances, such as the competition has reached a white-hot level of the current, enterprises will look to agricultural products is inevitable.