The same way Wu Zhixiang: The spear point to the cattle, a "bloody battle" is inevitable

Absrtact: Wu Zhixiang is 38 years old this year, this is the tenth year of his pioneering work. After graduating from a tourism major in Suzhou University in 1999, he had been a salesman for two years at Alibaba, and later he had proposed that Ali create a business-to-business platform for the tourism industry, but was not adopted. 2004,

Wu Zhixiang, 38 years old, is the tenth year of his entrepreneurial career.

After graduating from a tourism major in Suzhou University in 1999, he had been a salesman for two years at Alibaba, and later he had proposed that Ali create a business-to-business platform for the tourism industry, but was not adopted. 2004, Wu Zhixiang with this idea, with his own university teachers, two students to start a business, to build a travel agency, hotels, transport, ticketing and other tourism enterprises to exchange, trade websites ——— the same way network (now renamed "The Same Journey Tour").

At the beginning of this year, Wu Zhixiang to the same journey of tourism set the "blueprint for the next ten years": Deep attractions tickets and the surrounding self-help tour business, and the use of mobile Internet, to create a national leading leisure tourism service platform, and proposed 2014 to achieve "leisure tourism first" goal. This has actually pointed the finger at the cattle, a "bloody battle" is inevitable. Wu Zhixiang in the gap between the Chinese marketing ceremony received the interview of the South reporters.

Start with a "1-dollar Ticket"

Wu Zhixiang to the South reporters frankly, the recent, passers-by to the same travel provider under the secret "kill order", he had with the Udunder CEO to learn a few. I told the general, I feel that there are no two basic skills: ticket and tickets, do not master the scenic spot tickets there is no surrounding tour, do not master the ticket there is no outbound travel. However, in the total insist that the ticket price is too low, ' 1 yuan ticket ' to absorb the crowd does not have outbound travel consumption capacity. Well, we're going to use facts and figures to talk. ”

In fact, the price of the online tourism market this year is to take the same trip as the leading "1 yuan tickets" to start.

If the benefit of the ticket supplier is guaranteed by the platform subsidy, this kind of play is obviously unsustainable, and the supplier bears the difference of "1 Yuan ticket". "We have a new play: The wool is on the dog," Wu Zhixiang said. Take a 1-dollar ticket, for example, if the par price is 100 yuan, the difference of 99 yuan will be borne by many Parties, such as scenic area based on marketing needs to bear part of the user if the bank card (such as joint card, its card can participate in 1 yuan ticket activities), and is a new card participation, the card bank will also assume part Counted down, the same process as the platform side, the cost of subsidy is far below 99 yuan/ticket. ”

The "1 dollar ticket" tactic of "ferocious" is still, "only 5% of this January's revenue came from the mobile end, but the figure has become 50% throughout the summer ——— so the biggest value of the 100 million tickets sent out this year is to get 30 million new mobile subscribers in a shorter time. Wu Zhixiang to the South reporters explained that, with the help of further marketing, the same process is easy to convert the 30 million of new users into "leisure tourism customers." "The first 10 months of this year, the same tour of leisure users increased by twice times, leisure tourism revenue year-on-year growth of 1 time times." ”

"500 million-dollar ammo" for preparation?

Take this service, "Travel 1 Yuan Ticket" was selected 2014 China Marketing Festival "Ten Marketing Event Award". In China Tourism Research Institute's latest "China Travel Group 2 0" list, Ctrip (1th), Where to Go (4th), the same journey (9th) of the three online tourism companies among the top ten.

If no accident, next year's online tourism "price war" will upgrade. "The plan for the same journey is to achieve 90 million of the leisure tourism intake in 2015." In order to achieve this goal, we will at least prepare 500 million yuan ammunition, will be ' 1 yuan to play sites ' upgraded to ' 1 Yuan weekend ', ' Hundred play World ' upgraded to ' hundred-dollar weekend '. Wu Zhixiang to South all reporter said.