The search status of diversified development

According to the Q1 report, as of 2013, the Chinese search engine market has reached 7.41 billion yuan, while year-on-year growth still reached 35%. While mobile Internet development is a raging fire, but in the traditional internet is still the mainstream of the market. And on the PC side, communication, search, electricity quotient, social is already four points world, in the communication aspect is already the QQ and YY monopoly, other small product if want to drink a mouthful of soup in the field of communication is difficult; Search is also a relatively high technology content of products, may be small or individual will also go to do the search, But the world is difficult to popularize, search at present, is also an almost monopolized product; and the field of electricity is more diversified, independent of the State mall also have, such as Taobao, cat these can provide more than the platform for businesses, in addition to go it alone and settled, this is equivalent to the line under the big shopping malls and stores; in social aspects: Weibo, Forum , blogs, SNS community and so on is already the mainstream, compared with the communication and search present a pluralistic state, but if compared to the electricity quotient that is slightly worse.

The status of the search

① a solo show. According to the latest release of the 2013 Q1 China search engine market core data show that in 2013 Q1, in the Chinese search engine operators, Baidu is an absolute leading advantage, of which Baidu accounted for 80.6%, and compared with the last quarter 79.7% slightly increased. In addition, Google accounted for 14.4%, compared to the previous quarter a slight decline. Sogou search accounted for 3.1%, search accounted for 1.6%, basically with the last quarter flat. The 360 search Q1 is also officially commercialized, with a current accounting for 0.3%.

The status of the search pattern can be a big brother with a group of younger brother to describe, Baidu eldest brother to take the lead in front Chong, the back 360 search, Sogou and so on after chasing. Search engines occupy the entrance of the PC-side traffic, Baidu, 360 search, Sogou almost occupy all the search engine traffic, other search engines want a piece is not possible, the world's largest search engine Google has been "repulsed", in search, so search, Aliyun Search and other names can not be transmitted only in the back yell.

② suffers from mobile internet erosion. Recently, Baidu announced its mobile search day active users over 100 million, in the existing market fixed situation, mobile search growth is bound to reduce the overall share of the PC side. With the intrusion of mobile Internet, the market share of traditional Internet is weakening every year, and the search that occupies the entrance of traffic is gradually eroded, which is the inevitable result of the intrusion of traditional internet on mobile internet. Search mobility, which is one of the current status of traditional Internet search.

③ users tend to be younger. According to a third-generation search in the recent release of user reports showed that the users of the search mainly to 18-28-year-old young users mainly, and still maintain a high growth trend. On the PC side and mobile internet, young users are the main force. The user presents the younger is also the current development condition of the search, even some primary and secondary school students will use the search to do the homework, the new student, after 00 in the Internet end uses the number to appear the straight upward trend.

④ user loyalty is getting lower. 360 Search in a very short time quickly into the search engine second ranks, and a faint threat to Baidu, and the old search, such as Sogou, search, search, etc. are 360 search "exclaiming", the search for user loyalty and electricity quotient, social and other similar, difficult to create a high user stickiness. 360 Search in the short term albatron, it is enough to explain the user for Baidu, Sogou and other loyalty is not high.

The homogeneity of ⑤ is serious. Whether it is Baidu or Sogou, 360 search, as long as there is a search to launch a new function, the other will be functional, to a certain extent caused by the phenomenon of homogeneity, users use Baidu, Sogou, in search of the difference is not small. For example, some time ago 360 search doctor, followed by a user burst material Baidu also in medical search on its similarities, including in search results show the official website verification, and so are similar.

The breakthrough development of search

The erosion of mobile internet, "a single show", the user tends to younger, the low user loyalty determines that the search engine must go out of the existing model, in order to be in the rapid development of the Internet will not be "left behind." Search for the founder of Chen Yu mentioned: Searching for a breakthrough in the new development process, must be in the search structure, the results of presentation, the way the results, the structure of the smallest units, the same term different search mood to provide different search results and other ways to break through, different vertical search, Deep mining applications are concentrated on the same search page, reducing two of searches, or searching for wait times, all of which are existing search needs to break through.

The existing search results pages are numerous, and do not apply to most users of the use of the habit, a large area of information transmission, to the user a messy feeling. The author through to Baidu, Sogou, 360 searches, search and other domestic 11 search engine comparison found that the results of the search is the simplest, looks the most "small fresh" sense, Sogou's function is the most, subdivided into the field of search function, Baidu and 360 search difference is not big.

If the words of search Chen Yu the industry's leading role, the author from a senior user's point of view, that: the existing search to break the words, must be from the user's point of view, can no longer be profit for the purpose of small white users are less, is not advertising information, the user can be distinguished at a glance, Users need to display the most needed results, the urgency of the user's urgency, to give users the most urgent needs. At the same time, the search engine as a traffic entry, but also plays a regulatory responsibility, more and more phishing websites, fraud sites flooded in the Internet, and these phishing sites not only deceive users, but also through some covert methods to deceive search engines, users in the use of search engines are very easy to "fishing."

As social networks become more and more integrated into the Internet, search engine can not be a vivid, can communicate with the existence of the user, but in the process of interaction with the user may also appear more humane, such as in the search for "Ma Yun", the left side of the show is a personal resume, emotional life, classic quotations, corporate dynamics, Relevant forums, encyclopedia knowledge, and the middle page is related news, related micro-blog, related video, attendance activities and other content, the overall formation of a "round" to the "Ma" Information integrity fully reflected, users can directly and clearly understand all about "Ma" information, Users do not need to use other search engines that can see the desired results, so that users "save a power."

Mobile Internet trends into the Internet, more and more people sigh, the PC is dead, I think, regardless of whether the PC is dead, at least in search of this function, users can not be replaced by other functions, search engine development is a bit slower than the current development model, But the search has proposed the concept of searching 3.0, in search of the model is better than other search development mode, of course, search is also only in searching 3.0, other search engines should be closely follow the search for the concept of 3.0, followed the development of the Internet model, closely follow the footsteps of users.