The siege of the big sellers is almost completely out of the public eye.

But there is no denying that, even if the public view of the fade out, but the owners of Taobao C store before they find a way out, such events will never be in their view of the light

And about Taobao C store shopkeepers and Taobao official entanglement, the most central point than Taobao official more and more have broken their posterior signs

"Do not drive almost no traffic, completely taobao as a day cat mall drainage port, blocking the drainage end of the non-Taobao department, the C shop owners as far as possible in the circle of Taobao official to build the ecological circle." ”

These several measures, forming a chain, the head of the main C shop owners of the neck, let them this group of bridges Taobao store store owners are quite a bit of Taobao's resentment.

But the truth is really completely clean Taobao's heartless?

When the iphone led to the age of the smartphone, how many of us would be nostalgic for our growing machine? When the presence of micro-letters has brought us convenience, how many of us will think that telecom operators have to cry in the quilt? When Taobao once offered free, old businessmen, and a few think of the suffering of ebay?

People are in the interest of profit, especially in business. All our actions are the priority of self-interest, even if the occasional act of altruism, is not our kind-hearted, enthusiastic charity. But this altruistic action is bound to bring us greater benefits in the future. That's all.

Of course, this is not to say this words in Taobao to do the gunmen, to explain its various in C shop "unreasonable" move. But want to tell the C store merchants, rather than expect your joint can let Taobao official regress compromise, as a self-seeking way out

Because, I can certainly tell you, even if Taobao made a compromise. In the future, he will come back to the "reasonable profit" he has been forced to give out today.

As for you to unite again, Taobao official operator if not silly, will not divide and conquer. Can be in your small business slowly cultivate a few in the subdivision category top-notch, and then rely on them in the interior in a reasonable way to squeeze you to the edge of Taobao eco-circle.

This is not a conspiracy theory, but a reality. Because, as we do everything possible to safeguard their own interests, Taobao will. And judging by the future trend. Taobao if you do not want to appear Amazon after the scene of ebay, will certainly be in a mixed bag of C shop, to cultivate a large amount of the Chinese version of the Amazon, he is the sky cat.

Why, although Amazon is a longitudinal structure, there is a stronger penetration of strategy formulation and tactical execution. But don't forget that America's federalism is far more productive than the vertical structure of our celestial being. If this interpretation appears abstract. You can think of the cat as the "United States", the independent shops are all "Commonwealth", and due to the cat's audit system. He will be very good at controlling the number of homogeneous stores. The formation of the competition at the same time, but not into a vicious cycle of homogenization

Don't forget the pattern of Taobao now, homogeneity of vicious competition work.

A Jew came to town and opened a gas station, the business was very hot; the second Jew came and found that the gas station business was good and that the customers of the gas station needed to eat, so they invested in a restaurant. The third Jew came and thought that the town had more people to stay, so he opened a hotel. Fourth Jews found that the people in the hotel need daily necessities, so they opened the supermarket, fifth, sixth ... More and more people, eating and lodging tourism business people need to refuel, so gas stations, restaurants, hotels, supermarkets, the business has been more fire, gradually the town became a small economic prosperity of the town, many Jews are rich.

A Chinese came to a small town to open a gas station, business is very hot; the second Chinese came and found that the first person to invest in the gas station business is really enviable, hurriedly opened a second gas station; the third Chinese came again, and saw that the 2-man gas station business was so jealous that he fired a third gas station. Fifth compatriots come over all the same, open a gas station also discount promotions ... Finally vicious competition, and then went bankrupt, the town back to the original point ...

Do not know to see the story of Taobao C store some of the business can have some other feelings. When you crazy influx of Taobao, see the pioneer rich, there is no thought of excessive homogenization of competition, the end must be everyone die together.

And now you have a vicious competition of homogeneity. You said that Taobao official will not through a variety of systems to force a part of the same quality of competitors in the weak out, to ensure that Taobao's ecological balance, recyclable state?

I do not deny that Taobao in the fight brush flow, the fight against fraud when a knife-cutting excessive behavior, because the act of harm to legitimate businesses should also get Taobao apology and compensation.

But in addition, together, in the fight for legitimate rights and interests, the intention to rely on Farb to coerce Taobao to you the small merchants of resources. I can only say that you are in illusion. Even today, due to the special of the celestial, Taobao was forced to compromise for a while, not Yinianbanzai. You're still out.

Because Taobao wants a merchant to pour in, but not in the hope of a Chinese-style influx, he wants a Jewish-style difference. Otherwise, in order not to allow himself to be beaten back to his original form, he will certainly introduce regulations to curb the homogenization of the successor competition. And if you're a head of a mortgage garage into. All I can say is that your destiny is doomed when your forehead rushes into the Red Sea.

So what should we do with the mud algae?

The only way is two words ———— transformation.

But how does the transition turn?

First, the macro is that you find new products. But because Taobao after these years of development, almost already contains, it is difficult to have new products into, so, this way only for a very few people;

Secondly, the refinement of the service. Large merchant volume once large to a certain extent, he will be difficult to provide refinement services. And consumers must be refined services, and this is the opportunity for small businesses.

Here are a few of the elements that the individual sees:

1. Sales started after the sale

When I was shopping on Taobao, from the moment of payment. Taobao merchants generally, unless it is a quality problem, will not care about me. Express delivery, whether it is slow, or delivery staff attitude is poor, or the delivery agent hit directly downstairs. These things can only be borne by me alone.

If there is a business in the homogenization of products, in my purchase of his products, can take into account my point, I would like to pull friends to his shop to buy things. Because I hope to have a pleasant shopping experience in the future. So I will support businesses that make me feel the pleasure of shopping. And for whatever my subconscious mind, I must not go bankrupt. Said this gloomy psychology is not in spite of anger, but hope that businessmen know, fine service, not necessarily product quality excellence, Sword Walk Slant, pay attention to the flow of consumer pain point, also have the opportunity to stand out.

Girard, America's most popular car salesman, said, "Sales start in the aftermarket," to do this, even if you do not have a dime to open the through train, you can also in the same quality of the Red Sea to kill their way out

2. Let consumers feel your sincerity and intentions

About five or six years ago, when he was having dinner with a friend, he received a strange phone call. Who's calling? A manufacturer who buys his goods. The telephone courtesy a few words, is the manufacturer consultant to friends in the use of their products, various inquiries. And at the end, the manufacturer consultant said a "Our products are new, there will be a lot of deficiencies, I hope you can give more advice, any product use problems, you can call our free line, we will try to solve for you" (Chat content Restore)

Do not know to see this small paragraph, if you are a customer, how do you feel? Anyway, as far as I'm concerned, even if I bought something that went wrong. At least, I will not be in the circle of friends to preach the lack of this product. Even, the company will be eager to develop. And in my personal shopping experience. This kind receives after the Post-sale visit, also on Haier and Lenovo.

If the business can let consumers feel your intentions, feel your sincerity. You're worried about the product?

3. Maybe it's cheap, but it doesn't mean you can despise the deal.

Taobao shopping, there is a time due to rush, so in the morning more than 7 to find the online business of the will, hardly reacting to it, leaving a whole bunch of questions, "Can your trousers be shipped today?" "Quality problem return package postage?" "Is there any other" "" is not cotton, "" will not bleach "specific and some. Anyway, it took me a minute or so to send the question to the other side. Then I click on the screen jitter a few times in a row.

What's the last thing? This is the business direct Wang Wang.

And I thought it was the other side of the network problem, can only tunnel their own bad luck, but when I came home at night to find that the other side did not reply and will still online, the store entered my blacklist. And the price of that pair of trousers seems to be around 50.

The price is very cheap. But I've been so angry with this merchant. Although this may have my personal quality problem. But here's what it says to tell marketers. Even if your goods are cheap, the profits are low, but if you can take me as God as you value tyrants. I will support you.

So, summed up to say: Taobao store shop owners, your only way out on a ———— transformation. And the way of transformation is nothing but two kinds: 1. Differentiated product management, directly out of the Red Sea 2. Fine service, big business can not go to pay close attention to the details, do not worry about large businesses to follow. When he was too big, he didn't have the kungfu.