The technology Wind in Ireland

Speaking of Ireland, did you first think of Yeats, Wilde, Joyce, or the melodious Irish bagpipes of Titanic, or the magnificent "river dance"? This country, with its unique culture, also has the advantage of technology. The "China-Ireland Technology Enterprise Forum", held in Beijing this summer, gives people a glimpse of the latest advances in scientific and technological exchanges between China and Ireland, as well as a better understanding of Ireland's High-tech enterprises.

In March 2012, the Irish Prime Minister's visit to China, the love of the establishment of a "strategic mutual partnership" reached a consensus. As of 2013, trade between the two countries grew by 125% in 10 years, reaching € 8 billion, while service exports rose 1.5 times-fold over the same period. Now 90 Irish companies have set up sales offices in China, covering aviation, software, education, clean energy technologies, raw materials and financial services in the dairy industry, according to Richard Brutton, a minister of employment, Business and innovation in Ireland.

In fact, in the first half of this year, Ireland's domestic economic situation is improving, unemployment is below the EU average, recovery of market financing capacity, international rating agency Moody's two times raised the Irish sovereign credit rating. Ireland's upbeat economic situation has also made the European Commission optimistic about Ireland's medium-term growth, with GDP growth expected to remain at around 3% per cent between 2015 and 2020. It is worth mentioning that in the past 5 months, Apple, IBM, Google, Ericsson and other research giants have been bullish on Ireland's economic viability and growth prospects, have expanded their investment in Ireland. In this, some of the information technology industry's Irish companies, with their unique technology and business model, have attracted people's attention in the market segments, and they have aggressively entered or planned to enter the Chinese market.

Clavis Insight:

FMCG Shangyun Service

Now that E-commerce has long been a part of people's lives, people are increasingly purchasing necessities on the Internet, which means that manufacturers need to change their relationships with retail channels to provide specific packaging for online-purchased products. It's not enough to just know how your products are displayed in the physical stores, but also consider the digital channels. Yes, this is the era of a FMCG manufacturer's share of the competition on the shelves (share of shelf) to the search for shares (share).

In such a multi-channel retail era, Clavis can help online stores audit global food and beverage, personal care, baby care, pet supplies and household products, so that sales channels, content and digital channels to optimize the layout. Clavis Help FMCG product manufacturers to integrate the product data from the home appliances business. By reviewing consumers ' choices of online consumption, audit and analyze KPIs, such as location on the page, competitiveness in ratings and reviews, price advantages, promotional comparisons, and so on, Clavis submits a simple and readable report that allows the company's administrators to understand the overall situation or to review the situation on a particular SKU.

In this process, new technologies such as large data and cloud computing have been applied. With the help of large data, the production of FMCG products can clearly know how their products are sold from the line. While the entire service process is provided in SaaS (software as service, Software as a) mode, cloud-based benefits enable Clavis to quickly update reports and even update them daily. To know, in the FMCG industry, the speed of information is decisive, so Clavis service has its own value. From a security standpoint, Clavis encrypts all the services between itself and the user.

In addition to Reporting Services, Clavis provides customers with advice, training, and education on data applications to help them make strategic adjustments to their data to enhance their competitiveness in e-commerce. These value-added services are in three key areas: growing online and offline retailing, brand protection in digital channels, and industry compliance.

The rise of E-commerce has made China overtake the United States as the world's largest electricity market, which attracts Clavis's entry. In May this year, Clavis set up an office in Shanghai, hoping to bring to Chinese users the experience of serving Unilever (Unilever), Kimberly-Kimberly Clark and General Mills. "China is such an important growth market, so we have to come in." "The company's top brass has reached a consensus.

Clavis China will serve the existing global customers, such as Unilever, Nestle, and so on, but also hope to win more in China to do the electrical business of multinational customers, of course, China's FMCG companies are their goals. The huge online consumer groups in China have made their sales figures increasingly large. On this basis, China's major retailers are also Clavis Target customers, they want to understand the large retailers in data quality and integration requirements, so as to understand how big retailers to cultivate and improve the relationship with FMCG manufacturers.

Datalex PLC:

Air distribution Platform Electric dealer

Every year more than 1 billion people use Datalex software to buy the tickets and other products needed for travel. The company, which won the Global Travel Awards in 2013 (the 2013 World Travel won), currently serves more than 50 airlines, including Air China (601111, shares), Delta Airlines, Virgin Australia and JetBlue. This platform software and service provider can help airlines optimize price and promotional information for multiple product services in all digital channels, across networks and mobile terminals. Based on the data collected, Datalex can also help airlines segment their customer base and understand and predict the needs of real-time travelers such as booking tickets, passing the airport and killing flight time.

Datalex captures the "real-time online" user needs, with data analysis, to help airlines improve the digital experience of users, resulting in innovation. For the aviation industry, 2013 industry revenue of 12.9 billion U.S. dollars, 2014 is expected to reach 19.7 billion U.S. dollars. According to IATA (Analysys Air by association, International Air Transport Association) Statistics, 2013 Air passenger traffic reached 3 billion, and in 2014 it can reach 3.3 billion. In the face of rapidly growing numbers, the experience of digital channels will be the key to airlines competing for users. In fact, over the next 5 years or so, the consumer experience blends completely across the physical and virtual environments. In this case, digital channels are no longer merely "a low-cost way" to interact with customers, and they also play an important role in promoting promotions, stimulating sales and increasing market share. By 2016, the Internet will affect more than half of all retail transactions, bringing in nearly 2 trillion dollars of potential sales, according to Forrester Research. And that's not what airlines want to miss.

For airlines, this requires managing the consumer decision process in three aspects of data mining, design experience, and delivery. And that is the value that Datalex can offer. In June, Datalex set up an office in Beijing and began to enter the Chinese market. IATA believes that China's domestic market is one of the world's strongest markets, in fact, in 2013 China's market growth reached 11.7%, and forecasts that 2016 China's air traffic will increase by nearly 193 million people, which will account for the same period of global air passenger traffic growth of 23%. Chris Kwok, general manager of China, who led Datalex into the Chinese market, has had a wealth of experience in Ireland and vice chairman of the Irish Association of Chinese professors, and Datalex hopes to make a difference in the Chinese market under such a complex cultural background.

Openjaw:

Comprehensive Travel Service Platform

Traveling across the continent by train, this journey is filled with the beginning of classical taste. This kind of travel design can rely entirely on online travel agencies to complete. Voyages-sncf.com is the official online website of the French Railways (SNCF) and the largest online travel agency in France. You can plan your trip, book a train ticket, and get some inspiration and enlightenment from the travel guide.

VOYAGES-SNCF has 8 Web pages in 12 languages and has all the versions available for mobile terminals. On this site, you can keep abreast of train-related news and travel easily via PayPal, e-ticket, and mobile apps. On this site you can also use the "best fare" to find the lowest fare for 200 lines in three months. The realization of all this functionality depends on the retail platform provided by Openjaw. VOYAGES-SNCF and several key leisure service providers have partnerships, such as theme parks, concerts, shows, etc., and retail platforms help them communicate content and sales-related information, resulting in a final travel product offer. This means that you can buy a train ticket at the same time, choose your favorite content to pack a dedicated travel products.

In fact, large travel agencies, like VOYAGES-SNCF, no longer simply view themselves as travel service providers, but build online retail models that are consumer-centred. Not only the railway, hotels, airlines are Openjaw customers.

Typical Openjaw customers are airlines that seek to make travel products profitable, and can complete packages of flights, hotels, cars and destination activities on a single platform. IATA predicts that the aviation industry will grow by 31% in 2012 to 2017, while Asia will be the largest in the region. The Openjaw, therefore, have opened offices in Hong Kong. Be aware that an airline's online retailing, if it only sells airline tickets, is only a small profit for 1%~2%, and the overall service is clearly more lucrative.

A simple example is that if the airline only sells tickets, additional baggage and meals, the airline's customer price is between 5 and 10 pounds. If you sell complex products such as hotels and vacations, the customer unit price can be increased to £ 250 according to Frost & Sullivan's report. This is what Openjaw's retail platform does, and the applicability of the platform middleware allows airlines to directly manage their own and partner's products, helping them to sell and customize with data drivers.

The advent of the mobile internet era makes the application of mobile terminals an indispensable part of the airline's "whole channel" strategy. Openjaw Retail platform through the Tribe API to achieve its own mobile strategy, the site booking, customer service Application integration. The technology also applies to Chinese airlines and their partners to help them refine the user experience in a particular market and personalize the retail platform in the region. Facing the Chinese market, Openjaw has cooperated with AVIC (Travelsky) to build a retail platform that can order 30 domestic routes.

Swrve:

A tale of cities in mobile marketing

In the age of mobile Internet, the obvious fact is that consumer relationships are dependent on mobile communications. With mobile applications, push notifications, application internal newsletters, flexible user experiences, and a timely experience for specific target customers, this is the mobile application that Swrve is providing for more than 5 billion users per day, over 30 million active users a month, By optimizing the dialogue and communication between enterprises and users, we can promote the establishment of customer loyalty to realize the growth of the company's income.

This trend has long been seen by Facebook, and for ordinary companies, how to price their products and monetization their dispersed users remains a problem. Swrve, based in San Francisco and Dublin, USA, provides tools to help application developers dig deeper into user data, making their apps more adaptable.

Specifically, anyone has been bothered by promotional messages. Blocking promotional information can not understand the preferential policies, but too frequent promotional information is not to be disturbed. How to be accurate, in fact, is also the plight of application developers. Swrve helps developers group users into groups, providing transactions and discounts to each segment. This obviously improves ROI for mobile applications. Of course, discount information is just a basic application. If you want to understand how an enterprise's decision on the mobile side will impact, set up four variants of an application so that you can measure the profits of each change by using this data operation.

At present, Swrve has more than 90% users from the gaming industry. In April, a study published by the company showed that 66% of mobile gamers would quit the game in 24 hours. To know that in the mobile market, the game industry is very complex, not like Uber such as taxi applications can catch users. Swrve wants its tools to be simpler and easier to use, so that marketing managers are no longer deterred. Although Swrve has not yet opened an office in China, they are also actively involved in forums and other activities in the hope of bringing their own value to Chinese consumers.