The theme of search engine optimization has been changing

The theme of search engine optimization has been changing, because search engine algorithm has been upgraded, but there is a discussion of the theme has not changed, that is, outside the chain of construction. The chain is still to tell the search engine content and site The importance of one of the strongest signals, if you are trying to do search engine optimization, then the construction of the chain should be the first consideration. However, as the chain continues to be hit, many people began to doubt the value of the chain, but also a lot of people to the chain of construction and content marketing tied together, that this is a breakthrough in the chain of construction, is a new way.

In view of these problems, I think that on the outside chain construction and content marketing need to pay attention to these issues:

• The chain is still the core of Google's search algorithm.

• External link building and content marketing are fundamentally different.

• External chain construction can promote the content marketing work.

• Content marketing does not have to be involved in outside chain construction.

Let's look at this in turn:

Links are still the core of Google's search algorithm

Outside the chain is still very powerful, this is no doubt, Moz, Google Matt Cutts, Google search Amit Singhal all affirmed the role of the chain. We know that Google is also in the fight against unnatural links, and quite strict, but this does not mean that Google abandoned the chain, on the contrary, because the chain is too important, it really can give the search engine important signals, but also to help the site to get rankings, so the search engine needs to strictly deal with, to prevent the outside chain is improper use, The user experience that affects search results. So it is accurate to say that Baidu has weakened the chain of garbage, high-quality links is still an indispensable site.

The chain must still be the core of Google search algorithm, the construction of the chain is still a site optimization focus, however, this led to a lot of SEO in doing content marketing, always look at the link, this is the next point.

External link building and content marketing are fundamentally different

Now a lot of people think that content marketing is a new way to build outside the chain, is a new way to combat the current search engine, however, content marketing is not outside the chain of construction, or even can say that does not belong to SEO. If you want to say content marketing is SEO, it is also said that these content can increase corporate exposure, visibility, thereby improving users in search engines search and clicks. Search engine just hit the unnatural link, you should think about how to get more spontaneous links, rather than still think how to hide in the content of the link to throw out, this is only soft outside the chain, can not be said to be content marketing.

Why is it that external link building and content marketing are fundamentally different? Because SEO is search engine optimization, dedicated search engine. and content marketing is to create valuable, worth sharing content, is committed to brand building, it is clear that coverage is broader. The purpose is different, of course. We should not be from the perspective of external link construction to do content marketing, in my opinion, most of this situation has destroyed the original content, do not think you do how good, I said, is most. The key to building content is to provide value, promote brand information and attract users. It sounds easy, but it's really hard. Especially in the content marketing, you always think of the outside chain construction.

Outside chain construction can promote the content marketing work

Previously said content marketing is not a SEO, but every content of the marketing activities should include SEO. Because creating good content is not enough, you need to promote it. SEO can help improve the visibility of content, especially if your team has strong link building power.

If you want to do content marketing, you need to promote its visibility and visibility. Don't just wait, content can also be optimized to promote, in doing content marketing, optimization is indispensable, outside the chain can promote the construction of content marketing work, can be a good help your content to get better results, whether it is in the search engine or the content of the spread of sharing. If your content is very good, then it can make your value appreciate, and if the content is mediocre, it can even save your content.

Content marketing does not have to participate in the outside chain construction

Content marketing and external chain construction are absolutely compatible and can be very good partners, however, this does not mean that you have to involve content marketing in the construction of the chain. An enterprise content marketing should be better than outside the chain of construction, especially in this all talk about the brand era, not because simple in order to create some outside the chain, reduce the effect of content marketing, or even destroy the content of marketing, moving stones to hit their feet. Of course, there's never been a universal solution, content marketing and the relationship between the chain is also so, the construction of the chain is required to continue, can also do content marketing when the chain construction, however, is based on reasonable, do not destroy the marketing effect, as to how to do, online a lot, not to say more.

Written in the last

Real outside chain construction is a creative work that provides added value for Web pages. This is completely different to the purpose of content marketing, content marketing is not a site outside the chain construction, content marketing does not have to participate in the outside chain construction, but outside the chain construction can rely on content marketing, the premise is not to destroy the meaning of content marketing itself, at the same time for content marketing (especially to participate in the outside chain) also need to combine with the This not only amplifies the marketing role, but also allows the external links to participate in the content to provide more recommendations to the site. In short, can rely on content marketing to do outside the chain, but content marketing is not outside the chain construction.