The tour starts must win the plan: next year throws 1 billion yuan buys the hand to swim

December 20 Afternoon News, Sohu Tour (Nasdaq:cyou) announced today will be launched in 2014 to win the plan, according to this plan, next year Sohu Tour plan to invest 1 billion yuan of copyright to buy mobile game products. In addition, the tour also released today, "Who is the Big Hero", "Jin Yong Martial Arts biography" and other three 2014 years of key hand tour products.

Must win the plan

The tour issued a must win program (by.changyou.com), is intended to attract high-quality hand-travel products through the investment, the use of brand, capital, experience and other resources to expand the tour in the hands of the market brand influence.

According to Chen, a tour of the mobile division, the entire winning program contains three layers of meaning: within a year in 2014 will be invested in 1 billion copyrights to buy products, 2014 to 2015 will spend 1 billion promotional costs to issue products, as well as in 2014, through three years, Operations provide a total of more than 1 billion yuan of the share of the development team.

The massive action of the winning plan will begin officially in early January 2014. As of now, swim has been successful with a number of tens depth products to achieve cooperation: including November tour of 2 million U.S. dollars signed South Korea smile Gate Products "Eastern Blade", and December 20 million Yuan signed the Guangzhou Goode hand Tour "I want to seal God."

Insiders estimate that the amount of money invested in a must-win program can buy dozens of S-class quality products.

According to CNNIC data, as of the third quarter of 2013, the number of Chinese mobile phone users reached 464 million, of which the hands of users reached 208 million. 2014, hand Tour industry scale is expected to reach 20 billion yuan. This year, a number of mergers and acquisitions, financing cases also make hand-travel products and markets increasingly tend to the situation of several Giants division.

Three new product

In the release of the new strategy at the same time, the tour today launched the first stage of the 2014 three main muscle tour products: "Who is the Big Hero", "Jin Yong Martial Arts biography", "Jin Yong Knight Line." "Who is the Big hero" is the above mentioned "Eastern Blade", the product of the Central Plains Martial arts as the background, fighting in the form of guessing.

In the signing of Jin Yong and on the market of Jin Yong Theme Tour "rights" after the tour launched two Jin Yong theme of the hand tour. "Jin Yong Martial Arts biography" is a tour and Chengdu, a joint development of a CP 3DRPG martial arts hand tour, the game, including the Dragon Eight, Roding, mild sword and other novels of the protagonist, the game is announced in the first quarter of next year public test.

Another "Jin Yong Knight Line" also as the core of the game of Jin Yong. The game to the original lake system as a selling point, players can be in the game of the Leekpai, open to write their own rivers and lakes to record.