The traditional consumption pattern of "Food for the people" is undergoing a new change

Absrtact: Have you ever bothered about not having time to go to the market to buy food? Have you ever complained that your neighborhood is too far from the market? Do not go to the market, just sit at home with a mouse or a phone call, there will be the most fresh chicken and duck fish eggs, flowers

Have you ever bothered about not having time to go to the market to buy food? Have you ever complained that your neighborhood is too far from the market? Do not go to the market, just sit at home with a mouse or a phone call, people will be the most fresh chicken and duck fish eggs, the cost of the price is not more expensive than the food market and supermarkets. For buyers and sellers, "Food for the people of the day" This traditional consumption pattern is undergoing a new change.

Buyers Chapter

Immediate delivery--convenient

Single white-collar Miss Zhao is the most annoying thing every day is to buy food cooking, and time-consuming and arduous, "always eat out before, now prices go up fast, eat out at least thousands of months out of work, go home to cook it, buy vegetables and good trouble, wait until after work home, are left with some rotten leaves." Miss Zhao's troubles represent most white-collar's aspiration, recently, Guangzhou appeared several buys the vegetable net, receives the same as Miss Zhao's single white-collar welcome. "Make a phone call, click the mouse to someone put meat, vegetables to the doorstep, too convenient." ”

Reporters logged in Guangzhou several buy vegetables, found inside a wide range, in addition to vegetables, meat, eggs, aquatic and other fresh ingredients, dry goods, cereals and oils, fresh fruit can also be door-to-door.

In fact, the Internet to buy food in two or three years ago also had a rise, as early as 2008, Guangzhou has appeared the first online shopping website "Guangdong buy Food Alliance", but because of logistics and distribution problems. Now, learn from the early purchase of business Web site lessons, a lot of "buy vegetable nets" in the operation of the first crucial point is the logistics problem. "Online shopping basket", for example, is to surf the markets of different communities each market stipulates a delivery range, the implementation of the nearest delivery; "Green basket" relying on its own home with the platform "city matching", itself in large real estate stores, the "Nineth market" began operation last year is relatively small, the distribution range is temporarily limited to Haizhu District, First of all, to ensure a small range of customer purchase requirements.

The reporter has browsed several "buys the vegetable net" the feeding process, found most dishes only needs to advance 4 hours to make the reservation, the quickest advance 2 hours. In other words, buying food online in the morning in the afternoon will be able to receive, part of the noon need to cook the buyer, you can book in advance the night before, as long as the delivery of a few yuan delivery fee (some of the site to implement free distribution or full xx yuan freight), Ann sit in the office or home, you can buy fresh meat every day

Cheaper than the market--Affordable

For people who pay attention to the benefits of Guangzhou, the price problem can not be ignored.

The rise of "buy vegetable net", can make the customer eat to be at ease and relatively inexpensive vegetable? Miss Zhao, who has become a fan of "buy vegetables", said to reporters, "a busy day, where there is energy to buy food bargain?" And in the price, some buy vegetable net is really cheaper than the market price, also package door-to-door. This way of buying vegetables online saves time and effort, and it helps me a lot. Some mother-level consumers may prefer the traditional shopping basket, but young people can quickly accept the purchase of vegetables online. ”

"Buy vegetable Nets" in the country gradually popular, it is understood that some sites to supply food prices and market prices are basically flat, the main reason is that the site is based on the direct supply model, that is, with a number of vegetables, poultry base signed a cooperation agreement, saving the middle of the logistics costs, and through the form of e-commerce operations, Savings in store rents.

Reporter in several "buy vegetable net" on the browse to discover, actually still exists some price difference, some website is cheaper than the market, some is a little more expensive. According to the "Green basket" NET general manager Zhang Jianhong introduced, online meat dish price is often related to the website operation mode. Some sites are in cooperation with the meat market of the community, pricing will be slightly more expensive than the general markets, and farms directly linked to the site, has its own supply channels, reducing the intermediate links, the product is almost "direct", in the price will be more than the market has an advantage.

It seems that to be a shrewd housewife, or to constantly understand the market, select carefully.

Sellers Chapter

Expand the Foundation--Entity Store

It is understood that there are three kinds of existing shopping sites in Guangzhou: One is organized by the Government, one is rooted in the administrative division of the private sector, there is a higher end of the route of the organic meat vegetables suppliers to expand value-added services.

Several "buy vegetable nets" in the interview with the person in charge of this innovative model is full of confidence, "for the current rapid development of online shopping, people have been widely accepted and loved, such as network shopping platform in the future should also become a popular new online shopping way."

It should be noted that the "Buy vegetable net" Sales staff also revealed that, because of the loss of fresh food, other cities online sales of vegetables is not optimistic, there are many losses or even the failure of examples, so they not only online sales, offline also has sales channels. Therefore, for those who want to test water in this field, it is best to have a physical store sales platform.

In addition to their own physical stores, there are suggestions from the industry, "buy vegetable Nets" can also take equity-linked supermarkets, markets and other means.

Targeting customers-white-collar and elderly

According to industry insiders, now "buy vegetable net" Customers, about 70% are young white-collar workers, elderly customers accounted for about 30%. Many of the white-collar workers who are keen on online shopping have expressed support for the novelty of buying vegetables on the internet. Miss Zhao said, "online market less the cost of the stall, reduce the cost, simple, convenient, indeed, if you buy food online, the family does not need every day to the sun, crowded bus out to buy food so hard." If the quality and price are guaranteed, I would like to try. "While many elderly people have problems with mobility, even if most of them do not surf the internet, they will be brought to the door by a phone call to inform the staff of the necessary dishes."

In addition to the above two types of major customers, unit groups are also becoming a "buy vegetable network" major groups.

In response to this customer characteristics, the industry suggested that with express delivery company may be more profitable, but take into account the delivery of the company in the process will be the problem, such as the pressure of bad food baskets cause vegetable damage, etc., it is best to choose their own shop staff more assured delivery. Although this cost increases.

The core of development--quality is king

Refer to some online shopping has just begun to develop the experience, some "buy vegetable Nets" also stipulates that for the delivery of meat, customers can also be on-site inspection is fresh and check the relevant certification after the payment, the goods are not satisfied with unconditional site return. such as Dongchuan new market, the person in charge said that all the online shopping basket ordered dishes, the market will ensure that the fresh dishes, the distribution staff also carry a scale, can be the site to scale. If the goods do not board or the weight of the situation, consumers can request immediately returned. And the "Nineth market" meat and vegetables distribution staff will be particularly cautious, usually in the meat dishes assigned before, the site workers will be meat dishes again weighed weighing, packaged with fresh bag, and then put into the incubator. From consumer feedback, this small improvement can be said to win customers a "magic weapon."

Some powerful sellers can also through the establishment of security traceability system, so that consumers can query the source of food and pesticide residue detection number, if found to have quality problems, through the network platform to report complaints.