The user's demand is the most original power

Absrtact: An American has written a soft article to sell his restaurant's online ordering system, saying the American restaurant menu sucks. The original author's view is that the point-list system does not work in China, mainly the quality of personnel restrictions, and enumerated some (logarithmic

An American has written a soft article to sell his restaurant's online ordering system, saying the American restaurant menu sucks. The original author's view is that the point-list system does not work in China, mainly the quality of personnel restrictions, and enumerated some (for data analysis) failure cases.

And I think this way:

First, the user's demand is the most original power

The American menu rotten is no doubt, this point we go to some Western restaurants can also feel, high-grade some of the more especially, densely a pile of words, only the name of the dish, can only imagine, no pictures, extremely simple.

What about the Chinese menu?

1. Cock Silk Restaurant: Also full Chinese characters, like American restaurants in the information listed at the primary level.

2. Ordinary Restaurant: Exquisite menu, there are pictures and words have ingredients. But the more advanced restaurant menu bigger and heavier, hungry belly to move things, is really painful ah. Restaurants also invest in this exquisite atlas, to be designed by professional firms, and the cost of updating is equally high.

3. Literary Restaurant: Recognizing the trouble that ordinary restaurants bring to consumers, and making some innovative attempts, such as: Magazine menus, portability, can also take away, long-term impact on consumers;

4.SB Restaurant: At the same time, 4 more than the menu, turned over two, found the table has been hungry mouth foaming.

Let's review the needs of consumers:

1. Simple and easy to use

2. Brief information so that the ordering person can quickly make a judgment

3. The picture reference is excellent

4. More dishes, it is best to look at home, in advance analysis options, save time to read the menu in the restaurant

5. It's a good idea to have other people's comments

You will find it almost impossible to meet all of these requirements with a book or booklet, however, a smartphone application seems to solve all problems.

To be fair, the restaurant is already using a la carte app is difficult to evaluate a bit too harsh, after all, developers have been very hard, and familiar with it is still acceptable. But let the first use of the consumer intuitive can operate freely, very difficult, if a consumer familiar with the app there is no problem.

So what consumers actually need is a mobile app that's common in every restaurant, using the scan table corner two-dimensional code to exhale the restaurant menu, menu format, classification and arrangement of dishes, consumers because of frequent use, the application can even be customized according to personal preferences display content, can choose pictures, ingredients, keywords and many other information, And not in the restaurant can also browse through the Internet, each dish can have a chef recommended and diners reviews.

All demand is satisfied, why not consumers?

Second, the restaurant will increase profits?

That depends on what the system means to the restaurant.

1. Save menu Costs: Save the cost of the menu design, only to the traditional way to order customers to leave a simple menu, of course, it is best for consumers to prepare WiFi network.

2. Save the time to order: part of the hesitation of the customer will be at home to make a choice, or even online orders, booking time to the shop or delivery.

3. Menu update Cost is low: restaurant through the background maintenance, instant Add/delete dishes, and update the traditional menu is almost the equivalent of a new production.

4. Easy to manage: real-time control of invoicing status, for the analysis of long-term data trends, leaving the data base.

5. Easy to understand consumer evaluation: chefs and diners can exchange feelings and improve taste through food reviews, which is unthinkable in tradition.

The first is through the data can save money, and then through meticulous management, can improve consumer satisfaction, and then raise revenue, how to ask restaurants to refuse?

Third, then, how does the operating company make money?

Collect money from consumers?

The consumer orders a 10 yuan rice to pay 1 yuan Commission? If it is me, I would rather endure the traditional ordering. A 1% commission? Acceptable but too troublesome to pay is unrealistic.

Collect money from a restaurant?

Let the operator have no income to spend first, more difficult, but let the operator will be the additional profits and technology providers to share, is reasonable, so the cooperative model has rent-type and buckle-type two, contract operators can obtain business data and statements, can maintain restaurant information, enjoy platform certification and other resources.

See who works

From the user's point of view, using micro-letter to do looks like a good platform, based on strong relationship sharing is also more reference value.

From the comments on the data (restaurants, dishes) angle, the public comment network looks unique.

But in this system, the restaurant is very important to join, and training and restaurant negotiations, you need a new platform, which is currently Tencent and the public comment network is not available, and from the business volume, you can support a new company to operate the disk.

PostScript: A car marketer, studying restaurants is a real business. But as cargo and mobile internet enthusiasts, I think for me and my cargo of the same kind, pushing the world to progress some, is the best to pay.