There are patterns of watercress Fan children also have confusion

Lead: Jane book, literary range of watercress children, but also on the business model of confusion.

iDoNews only said the product No. 168 July 11 (WeChat iLoveDonews)

In this era of information explosion, the way we obtain information is diversified and the content of information is increasingly fragmented.

From the very beginning of the blog, to the 140-character weibo, to the social image, we are gradually losing our ability to write. And recently, a software release called Wibbitz, which converted text intelligence into speech, did not even have to read the news and became news. Our reading ability will also gradually lose.

There are groups of people who are trying to pull us back to the starting point and look for our beginnings. April last year, just got Gobi investment 5 million yuan Angel wheel financing book, founded by several partners graduated from Tongji University, is a support Markdawn writing and multi-collection management tools, the main push depth reading.

"Find the power of writing", it is this product slogan. The book consists of two parts: a short note and a booklet. Jane notes is located in a writer's writing software, the biggest feature is to support Markdown function, you can typesetting articles. Jane Shu team also based on the Markdown function with the Evernote document management mode, add anthology management capabilities. Book club, is a reading community, the recommended high quality articles will be gathered here.

This reading community has the same temperament as the watercress and is formally similar to Medium. Medium is a new website jointly launched by Tweittr co-founders Evan Williams and Biz Stone. This is another type of blog, it is more like a magazine. Evan Williams also realized that the era of micro-blogs like Twitter is outdated.

The blog era, which belongs to those big cattle era, a complete personal home page. In the era of micro-blogging, microblogging quickly occupied the tide by virtue of its short and pithy features. It has become an era of reeling. Everyone can speak. Everyone is a big fan of social networking. Those who have ideas and expressions of desires urgently need a platform that is not occupied by gimmicks and return to the content itself. Of course, the earlier Douban was at the beginning of its commercialization.

Jane tries to use his own way to change the reader's reading habits. In a short book, each user can create their own topic, the topic accepts contributions from everyone, you can review submissions, or you can take the initiative to add articles that match your topic requirements to the topic. This gives content in a whole new, structured way of organizing and settling, and high quality articles that are scattered and buried will be rediscovered and valued through thematic coverage.

Jane's book seems to have a deep watercress complex. Of course, today's watercress is being eroded by opponents, iDoNews column on the search for space there is a "slow-jun watercress, street-side is erosion of you on the mobile side," talked about the crisis of watercress. Also take the "literary route" of the book, will not be the next bean, this issue is still waiting for a simple book based on the heel and then talk as well. Even the founder of the simple book, Lin Li also believes that Jane is a somewhat idealist product.

Such a little idealism, a little literary Fan children's products, what to profit? In April this year, the booklet launched The Author's Book Project. The book will put the author's works on multiple reading platforms such as Douban and Thumbs, and become independent books and electronic books. They even publish paper books. However, only 55,000 registered users of the book, even get 5 million angel investment, the future is still not clear.

Jane's book seems doomed to be a "small and beautiful" product, with the art of watercress Fan children, but also on the business model of confusion.

Of course, it is two different things not to pursue "fast" and fast.

The author Ninjutsu, starting to iDoNews column, please indicate the source and source.