There are three big winners in the red envelope war

Some people say that the analysis of the red envelope today is mostly to renovate the idea of the last year after the introduction of the micro-letter red envelopes, nothing but how to make a sneak attack Ma Yun, micro-letter payment will be how to kill Alipay ... But I think the biggest difference between this year's red envelopes and last year's is: from the micro-letter monologue into multifaceted, from the science and Technology Circle game to the general public, from the simple promotion tied to the payment of trading scenes, these all mean that the red envelopes and the curtain, but also set off a mobile payment and even the prelude to the mobile power business.

According to the data, there are three big winners in the red envelope war

Many people, especially the technology circle, subjectively judged that micro-trust is the biggest winner, because people around you are playing micro-letter red envelopes. Is there any data support for this statement? All the players involved in the red envelope war in the first time to hand over the answer, including the most Bright eyes of three.

Micro-letter: New Year's Eve 20 o'clock to lunar zero 48 points, the Spring Festival evening micro-letter shaking a shake interaction total of 11 billion times, New Year's 22:34, red envelope interaction reached peak, 810 million times per minute, sent a micro-letter red envelopes 120 million. The total number of SMS packets received in the New Year's Eve is 1.01 billion, 200 times times last year.

Mobile QQ: Online only one months of mobile phone QQ red envelopes total 637 million, New Year's Eve rob the number of red envelopes 154 million. QQ users voted 670 million times for Spring Festival Gala. QQ Spring Festival Evening Interest Tribe Page browsing volume more than 1.9 billion times.

Alipay: In the New Year's Eve 24 hours, the country has a total of 683 million people used to pay Bao red envelopes, red envelopes to send and receive 240 million. 19th 0:19 A.M. Mr Ma sent red envelopes activities, the total number of participants reached 29.98 million people, we entered nearly 100 million Chinese password to rob red envelopes, which input the correct answer "I" close to 15 million people.

From the number of participants, exposure and the number of red envelopes can be seen, micro-letter first, Hand Q Second, Alipay third. If the Ali Department of the Mo, Micro bo, Youku potatoes, the number of red envelopes, can not change the position of Alipay third. Micro-letter and hand Q attack Alipay is very successful, Tencent vs Ali has formed an overwhelming advantage.

The 2015 Spring Festival red Envelope War Three highlights: multifaceted, universal popularization and scene

The 2015 red Envelope War was a huge difference from process to outcome to purpose and 2014 years.

Participant multifaceted: 2014 micro-letter Red Envelope was born, was accused of Ma's Pearl Harbor sneak attack. Throughout the Spring Festival micro-letter red Envelopes Chang bombing, and no Ali anything. Although Ali executives ended their vacation early but did not suppress the big strokes, a year ago, Ali did not sacrifice to deal with "relying on social pay" this trick of nuclear weapons. But this spring festival Ali Advance layout, mustered the Ali department Alipay, Hand Amoy, MO, Micro-bo, excellent soil to participate in the red envelopes, plus Tencent's hand Q low-key into the Bureau, relay, password, New Year, luck, star red envelope play a variety of red envelopes, the entire New years of busy, users have to struggle to spend time on what kind of red envelopes.

CCTV help push the universal popularity: 2014 micro-letter red envelopes exist in the ring outside the cold phenomenon, so that insiders rumor that micro-letter to achieve the binding card users 100 million, the final official data is only 8 million. This year micro-letters and hand Q red envelopes with CCTV this mass media, China's "Super Bowl" deep cooperation, Alipay also in the Spring Festival gala hit the prime time ads, in addition to let red envelopes play more interactive, no doubt played a popular role, because CCTV Spring Festival evening to watch more than 700 million, many people are not deep internet users, With the help of the old users around was involved in the red envelopes rain. In addition, hand Q and micro-letter users complementary, in the young users, the sinking market more influential, for the popular also work. The popularity of red envelopes eventually made mobile payment more popular.

Business participation to realize the scene: Last year's micro-letter red envelopes The biggest significance is to promote binding card to obtain mobile payment of new users, this year's red envelopes play more, brand business participation in the meaning is not the same. The role of the card-type red envelopes is to promote the electrical business, let people put things in red envelopes spend, pay treasure in this respect do more prominent, mixed coupons more, micro-letter and Spring Festival evening cooperation shake, increase card coupons menu, mobile phone qq All kinds of coupons are to get users soft. Micro-credit to point to the red envelope is to cultivate social payment habits. If the red envelope last year is to send a bank card to the user, then this year's red envelope war is in the sending card at the same time encourage everyone to swipe cards, the church to use the card.

Mobile payment war Three killed, Ma Teng on the double insurance

A lot of people feel strange, because the micro-letter red envelopes have been a victory over Alipay, why hand Q will also join in attack? In fact, before the data released, Tencent did not know whether this time can be a victory for Ali, after all, Jack Ma parent-child war Duzhan, Ali series of many army vigorously, play also unique is menacing, hand Q and micro-letter attack Alipay, in order to different user groups, different social scenes, different red packets play

Hand Q The greater significance of the war is in the mobile pay war and a more mobile power business war, the red envelopes are only partial victory. Look at the data to know: Last year, Alipay claimed that mobile payment market share has reached 80%, there are also data shows that Ali in the mobile operators accounted for the total market 80%. Thin dead camel than horse, in the investment of a large number of micro-BO, UC such mobile portal, and in the KPI guide Taobao Mobile, Alipay Mobile, Ali mobile success.

It can be foreseen that this time the results of the micro-letter and hand q in the red envelope will have a greater impact on mobile payment market share data. It will take time to surpass Ali. As for the mobile electric business ecology, Tencent has just started. This is the hand Q, QQ Wallet into the Bureau of the important significance, it in Tencent to Ali's payment + electric business protracted battle with micro-letter, continue to fight like red envelope Ali.

Hand Q Wallet is better at young users, sink the market, through the fan effect, interest tribes and other play to get new users; in the O2O electric Trader Q has been forward-looking integration of services such as the vicinity of the business, will be able to get through with the payment; In the payment and the electricity quotient all have the huge value, Tencent also cannot not pay attention to. The next hand Q and Jingdong, reviews, beautiful said the depth of collaboration, and increase the micro-shop such mobile power platform support, has become inevitable.

After the red envelope war, mobile payment and mobile power business will continue to fight, hand Q to the horse made a double insurance.