There is a paradox in the tourism industry

There is such a contradiction in the tourism industry: demand-side user's habits have been highly intelligent, people online hotel, air ticket products search and booking has become a habit, but the supply side of the resources owned by the level of information is very backward-hotel wholesalers, Private rooms are still using paper forms and telephone quotes in the way with upstream hotels and downstream distributors docking, room inventory procurement and sales is not timely, resulting in inefficient supply of resources, supply chain energy is not fully released.

Look at the pain point, "world Warehouse" want to pass for the hotel wholesalers (first class agent), Private room business (one) to solve the problem of information, to help them realize the electronic commerce, at the same time for the hotel to achieve data docking wholesalers, so as to build a hotel supply chain upstream and downstream can be docked immediately cloud service platform. In other words, "the world's Storehouse" plays the role of "to" in business-to-business.

So why is the immediate docking of these two roles so important in the supply chain? It starts with the hotel supply chain--Generally speaking, hotels are less able to reach the end consumers, so they take inventory pressure by offering room inventory quotas directly to large OTA, or at a lower price wholesale to wholesalers and private traders. These wholesalers then disperse their inventories to smaller wholesalers, or sell them to online distribution platforms, earning profits on the difference.

And when these wholesalers, private room traders to the hotel rooms, there are two ways: one is the daily purchase of fixed night inventory, this way less, more is through the second way, that is, the hotel package under a fixed number of nights, such as the package under a hotel 20,000 nights a year, in this year, the total fixed constant situation, Every day by the private rooms and hotels to apply for specific number of private rooms, so, private rooms to purchase the number of rooms are dynamic changes. At the same time, not only upstream procurement is dynamic, private rooms to the downstream sales are also dynamic-they will be sold according to each sales channel is good or bad, dynamic allocation of quotas, if Taobao, where to channel a channel where there is a poor sale, the quota back, or if the close inventory will be sold out of the situation, You have to consider whether to increase or sell. Therefore, private compartment traders in the upstream and downstream transactions are facing a very dynamic revenue management issues, in such cases, if the upstream and downstream information feedback, it may cause the loss of private rooms, the supply chain can not form a positive cycle.

So Fangcan do, one is to make the private room business this end of the management more intelligent, equivalent to provide them with a CRM (the second half will be developed mobile end), the second for the demand of the hotel to provide access to the private room of the API, but also for private traders to provide access to the upstream hotel system API, so as to achieve the real-time interconnection between the two, At the same time, private traders can also access the downstream Distributor system API, so that the whole chain is opened up, private rooms can be purchased from the hotel in real time, and when the price is good when sales to downstream distributors.

And when the whole chain is opened, the inventory data accumulated by Fangcan will gradually form a central data pool, producing the value of "Big data"-for example, they can learn from the big data where there is demand? Where is the supply? Where is the demand much more than the general supply? Where is the best distribution efficiency? And so on, based on this information, Fangcan can assist wholesalers in the form of information or finance (similar to the public or balance treasure), or derive more new models based on large data.

In addition, the Fangcan built by the ecological circle for the future to enter the tourism industry, the start-up companies have great value, the future of their access to Fangcan interface can be directly and back-end of the supplier to get through, reduce the cost of entrepreneurship.

As for the profit model of the warehouse itself, Xu Qing, its founder, said that at present they charged the supplier with the development costs of the system and charged the flow fee according to the trading water, but he thought it was not Fangcan ultimate value, and he hoped Fangcan would eventually be able to make the "micro-letter" That is, through the supply chain of cloud services to promote the industry online (including upstream and downstream-full flow-based on mobile internet e-commerce), not through commissions and spreads and even flow fees, but through the application of large data to achieve their own value and profitability of the company. In addition, the system they created through a one-year lead time has been able to achieve horizontal reuse, and will soon be extended horizontally to the tourism industry operators (local tourism products), airlines (air ticket business) and other subdivision areas.

After chatting with Xu Qing, I personally feel that Fangcan brings me the biggest inspiration is that and the most upstream of the system is actually the tourism industry practitioners always want to do, in the past almost no one to do, or to do this, and in today's tourism industry has been born a few big giants, entrepreneurial space less time, Start to have in the industry for many years, with a certain resources and background of people to the very professional difficult to solve the problem, and the solution and integration of this problem in fact brings new ecological circle, as well as the good for the entrepreneur, the future may even optimize or change the existing laws of the tourism industry, if you see this trend in other industries , please comment or letters me under the article.