These 5 link building errors are you committing

Absrtact: The outside chain is one of the most effective components of SEO strategy. But it is also the most contentious and challenging part. Let's take a look at 5 of the most common mistakes we make during link building. 1, only through the PR value of the website

The outside chain is one of the most effective components of SEO strategy. But it is also the most contentious and challenging part. Let's take a look at 5 of the most common mistakes we make during link building.

1, only through the site's PR value to judge a site's weight

The goal of Google Link building strategy is to get a link from many sites, just as many things in life, all the sites are not equal. So how do we judge a website good or bad?

The answer is weight. PR is a very important criterion to judge the authority of a website. However, PR sometimes brings us into the wrong place. Because we don't know exactly how PR affects where search results return to the page. PR is also a long time will be updated. We do not completely ignore the PR, but I want to clearly know their limitations and use other factors to measure the weight of a site. Here are a few questions you need to ask yourself:

Does this site seem trustworthy?

Is the site's viewers really interested in the content of the site?

This site is authoritative, but is it related to my site, customer or subject?

2, only use the keyword or keywords to build links

The goal of a successful link-building strategy is natural link information. If 1000 people link to your site, you'd better keep them from using the same keywords.

Many do SEO people are aware of this, if you have every link is not very sober words, like most of the people do SEO, then try to use your main keywords. Follow each anchor text you use to make sure your anchor text is mixed: brand name, website address, two-level keywords, click here and so on. This is good for you to create links to level two columns.

3, the goal is a large number of links

How many links does a website need to be competitive? Your competitor investigates the key to solving the problem. If your competitor has an average of 1000 links, you should set your goals above the 2–5% of your competitor's links.

4, only link to your homepage

Draw links to a number of pages on your site. If you have a good inner chain structure that can link to any one of your pages, then this will increase the weight of your entire site page. Strengthen all pages of your site. In addition, it can help you rank more keywords and can bring more traffic to your site. This also forces you to think more about your users, and linking to an internal page can provide more valuable content to your target audience.

5, analysis of those who do not do your keywords of the competitor's external chain situation

Typically, the top five in the industry does not necessarily bring the search results back to the top five of the page. Do a survey of your keywords and analyze the top five link-building activities, not just surveys, but also analysis and review.

For the direction of the market as a whole, it is necessary to look at the online and offline work of the industry's giants. But just by paying attention to the competitive analysis of the top-ranked sites on the search results, you can see which link building is necessary for your site.

The chain is constantly changing, but if you aim to build a balanced link structure, you can help users find valuable content on your site, and in the long run you will be successful.