This year's 315 party, the science and technology industry four kinds of unlucky eggs in the gun

This year's 315 party, the technology industry four kinds of unlucky eggs in the gun. Apple and operators, NetEase and Android apps. These four questions are perfunctory exposures.

Rundong's "8:20" on Weibo instead overshadowed CCTV exposure, focusing attention on the nature of Rundong Weibo. Rather than the content of Weibo. CCTV's content has always been overlooked, but no matter how loyal you are, it cannot distort the reality of Apple's discrimination against the Chinese market.

Apple's post-sale problem and Mr. Jobs ' desire for control

The exposure of Apple means that it has been given a free advertisement, although Apple does not need it. Apple is so strong that its reputation, brand, reputation and influence in the masses will not be affected by the CCTV party. Rundong's "8:20" microblog confirms this. Whether or not Apple is treated differently, at least more than CCTV.

Moreover, after the sale this aspect Apple already has its own opinion and insists. For example, the use of Apple-specific "five-corner screws" to seal the back cover. Jobs did not want to expose the details to the user-although Apple's products even printed circuit boards were exquisitely crafted.

Apple believes in the quality of its products, and as far as the problem is concerned, it would be better for you to get a new one-an expression of jobs ' thinking: Jobs didn't think tinkering with Apple products would give users a good experience. This crazy control that is embodied in the entire Apple ecosystem and product design has pros and cons.

The good thing is to give the user a near-perfect experience; The bad part is to deprive the user of the right to control, reduce the user's choice of scope. After the sale, is one of the points. If the Apple is made into an android-like rear cover, other accessories are not unique to the home, and the aftermarket problem will not be so embarrassing today.

In essence, Apple's control is the core ingredient of Apple's success: Controlling the product experience to the extreme, controlling the biosphere to have absolute discourse and pricing power; even, Apple has controlled the user through emotional influence.

Since Mr Jobs is so concerned about the user experience, how embarrassing is it that the aftermarket in China has been repeatedly exposed without any change? Only that China has always been a market that has been treated differently from Apple. Product market Time, in the major markets in China ranked back. This is related to the government approval process, but also to the Chinese market in the heart of Apple's position.

Apple's China website still has a large number of English pages, such as the terms of use page. CCTV's revelations, to a certain extent, illustrate Apple's "differentiated treatment" of the Chinese market. It's not good to get a black PR, but let's not ignore the information that CCTV mentions. This information tells us that Apple is indeed in the differential treatment of China, the difference is what CCTV called "discrimination."

What are the essential reasons why Apple is "discriminating" against China?

In jobs, the user experience is beyond everything. Money is not his concern. Of course, this part of the sale he thought of (the Pentagon screws, beautiful printed circuit board), but did not control. The Apple Empire is too big and jobs is now in another world-note that the issue of post-sale discrimination is as old as the iphone's. Mr. Jobs might have acquiesced.

Put aside Apple's business goals regardless. The author thinks that the root of discrimination is the sense of identity and pride. Discrimination between people (the Internet has already formed a chain of discrimination) is almost akin to the corporate policy of discrimination.

1, the awareness of the identity:

What is discrimination? is to look down on, not to see, hit the heart despise. Think about the something of discrimination in your heart when there is a discriminatory activity in your heart. Using the iphone and discriminating against Android because you don't agree with Android, you think it's low-end or shanzhai or rough. You don't agree with the value of Android.

So I think Apple is in essence not agree with the Chinese market.

Do not agree with Chinese users.

Most users in China are not the target users. Apple's mobile phone in addition to simple, through the app store to build their own systems, applications and content of the ecological Empire is its essence of the model. Sadly, Apple is more of a symbol of "fashion" and "high-end" in China.

A friend with a Mac installed Windows XP, never used its own Mac OS, or see how many people around the phone and text messages on the iphone. These users, and Apple's temperament does not match. But in a strange way, this part of the user has greatly achieved the success of Apple's Chinese market.

What I am saying here is not that the fruit powder is Apple's target user, it is in accordance with Apple's temperament. Instead, many users are biased against Apple's positioning with Apple.

Disagree with Chinese values.

Google's abandonment of the Chinese market does not agree with the extreme manifestations of this culture, which is the ultimate discrimination: I no longer with you, or lazy to play with you. The author in the use of googlebusiness (has been and to the advertising system), choose the country, how can not find "China", can only see the "Central African Republic", found this, as a loyal Google fans, I feel that is seriously discriminated against.

This is similar to what Apple users are feeling: "I love you dearly, but you love those idiots."

Although Apple has entered China and embraced this kind of intolerance, Apple has, in fact, only been trying to grab commercial interests and not endorse Chinese values. Jobs never visited China in his life. He was far less attached to the Chinese market than the cook era. It is said that in his heart China is less important than Malaysia.

In Apple's market system 2 years ago, China's share with North Korea, Laos and Vietnam has been enough to explain the problem. Cook, as a professional manager, will pay more attention to the interests of reality, so Cook has visited China many times and recently saw the Minister of the Ministry and the three major operators.

Coincidentally, the founder of Google has never visited China, CEO Schmidt in China this year and high-profile participation in the event. Schmidt and founder Brin and Page had a very inconsistent view of the Chinese market, with two founders insisting on intransigence.

Therefore, the founder can represent the value of the enterprise. And Apple's values are obvious. Values determine Apple's sense of identity. This is one of the root causes of Apple's discrimination against the Chinese market.

2, gesture of pride

When it comes to discrimination, just saying "look down" is not enough image. If you add another "I despise", it will be more vivid discrimination. Think of Apple's haughty gesture, saying, "I'm going to do nothing about it, you love it."

Dare to call themselves "Lao Tze", behind the arrogant posture of Apple-I am proud! Apple users will feel "I am proud", not to mention the creation of the iphone,ipad,ipod,i* Apple? Especially the genius of Jobs was held up to the altar, adding to the pride of Apple.

Market capitalisation first, wealthy cash flow. I have money.

Invented the mobile phone again, defined the tablet, changed the world, formed an ecological circle. I have a culture.

iwatch, ITV, i*. I have a future.

These conditions make Apple swell, more proud. Pride is the gene that jobs left Apple. Now it's grown. But, like human control pride, pride is good when control is gained. If control is not good, pride is synonymous with arrogance.

In the cook era, Apple did not seem to control the pride. And pride will make it narrow, only accept what you recognize, and habitually belittle what you disagree with. to form discrimination.

Apple's pride also extends to its users. Apple's fans are willing to maintain Apple's good image, insisting that Apple's position in the heart is not shaken, whether CCTV or CCAV exposure does not affect their view of Apple-after all, there is a small number of aftermarket problems.

Sell the kidney, waiting all night in line, trustee overseas purchase new Apple handset This price they also willing to pay. The fact that the things that are identified, which persist in trying to get, will naturally not easily be accepted as "discriminated against". They use apples, they are proud.

In the Apple PR legend, more can explain Apple's self-confidence or pride. "The most relaxing PR in the world, at Apple. It can even be said that Apple doesn't need PR at all. "On the one hand, the proud Apple does not need to be clarified about outside accusations. On the other hand fruit powder is already the Apple Empire Group PR. They are willing to protect Apple's positive image and are willing to help Apple clarify. At some point, they were also infected by jobs ' distorted stance.

Write here, estimated that some fruit powder will not agree with this article, coupled with their own pride, will give this article a deep contempt. However, this special note: The author is the ipad users (the Hong Kong bought a cheap map), a fake fruit powder, love jobs and Apple. I just want to say: Apple's differential treatment of China, this reality can not be distorted.