Three key factors determine the profitability of the education station

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The author thinks: Do Educational station have bright prospects. This is the reality of the current domestic environment and the attitude of the people to the education of the common decision, as long as we look at the education market around, from the primary and secondary school tutoring, to secondary school tuition, and then to the university until after the various stages of English training, as well as various examinations, textual research of the popularity of professional counseling, Can be aware of the huge education market! It can be said that for the network area, webmaster Development Education Station in the present seems to be still promising, because there is a huge market for support, as long as you have the heart, then there is the opportunity to make money.

But we all know a truth, the same thing, different people do the results will vary, the same for doing the education station Webmaster, 100 webmaster may have half is not to make money or even lose money, who do not want to do the loss of the one, then we must find ways to develop the education station can successfully profit. With the author's experience of developing the education station, the following three key factors determine the profitability of the education station:

The specific location of the website

Positioning for the site is the future direction of development and the road, as "good beginning is half of success," said, the appropriate positioning for the site is easier to achieve a multiplier effect. For a new education station, it is important to know what groups of people you want to target, what the needs of these groups are, how to get their affirmation, how to attract them is a variety of factors affecting the site positioning. In the current situation of portal site pattern has been formed, the pursuit of all-inclusive is clearly no longer sensible, the right positioning should focus on the refinement of the market.

The refined market is often categorized by user objects, such as tutoring courseware for primary school, middle school exam courseware, teachers preparing courseware, real questions of various examinations and simulation volumes, etc. In this way, the site to the quality of the body, can gradually form a stable visitor groups. The more refined the visitors group, the more conducive to the subsequent profit-making, which is not only conducive to advertising ads show more targeted ads, higher unit price, but also conducive to a variety of targeted packets when advertising, more conducive to attracting advertisers.

Second, the user needs to grasp

To be able to gain insight into the needs of users and to be accurate, to ensure that the site can truly retain visitors, and then convert these flows into revenue. After being properly positioned, the education station needs to be able to discern their needs and provide them with the content they need, so that they can use the content to attract them and keep them. The earning capacity of the education station is positively related to the attraction ability, in other words, this is the website's "stickiness" to the user, only has the ability to satisfy the user's demand, can "convert the user resources".

In the specific operation, to achieve a successful grasp of the needs of users must rely on high-quality content, for the education site, this focus on high-quality courseware resources, stationmaster to uphold the quality of the principle of the station, not to fill the content and junk some of the quality of low, even patchwork content, This will not only seriously affect the user experience, can not help visitors, but also directly lead them to give up the trust of the site, not to mention the rate of change and conversion.

III. effectiveness of the Profit model

When the site accumulates relatively stable user traffic, can these user traffic success depends on is the webmaster to create a profit model, which, whether the model has targeted, can give full play to the site's positioning and characteristics, so that users accept this model, is a successful transformation of the flow will be the key to the current. But the specific profit pattern design not only must consider the website localization and the user accepts the characteristic, but also must consider whether has the continuity, can continue to play the role.

In the specific mode of profit, the author's own experience is high commission of CPA Advertising although seemingly difficult to transform, but for the positioning of a clear education station, when the user group is relatively stable to obtain a better conversion rate, which includes a variety of school courses sales, but also includes a variety of learning software and tools sales; And the advertising union's CPC advertising is best as a second supplement, which when the number of Google and Baidu Alliance, especially Google AdSense ads, when the site is clearly positioned, the matching rate will be high and stable, easy to get high clicks; Finally, if it is a geographical division of the Education site, Pay attention to find in the region, such as enrollment agent advertising is a good way to profit. This article from the soft marketing http://www.zhihuiseo.com/Original, reproduced please retain the source.