Three stages of successful operation of a start-up enterprise

1. The beginning stage: The vision must be accurate, the hand to be ruthless, the specialized business enterprise needs the fervor, but does not need too many impulses. Before the establishment of enterprises to undergo a rigorous market research, in the context of sufficient data support to determine the direction of entrepreneurship, the decision to start the enterprise needs of early investment, can not rely on "feeling" to decide. In many cases, the entrepreneurial impulse is due to the market does not fully understand the cause, after detailed investigation will find that many markets have in-depth development for many years, or competitors can easily change the product line to share their own market. Rational analysis of the market, in the common competitive market scope, their own enterprise capacity and strength in the enterprise can afford to compete with competitors, it is necessary to their own products and enterprise development direction to make appropriate adjustments, and then continue to investigate, adjust, improve.　　After full market research, within the limits of their capabilities, the estimated enterprises in the corresponding market share of a certain market, you can be assured of bold action. Now there are many opportunities in China market, entrepreneurial enterprises have unlimited possibilities. Entrepreneurial enterprise is like a seed, may grow into grass, may grow into vines, may grow into towering trees. What you grow into is what the enterprise pursues, if the pursuit is to use the method of progress to solve the actual problems of the community, the entrepreneurial enterprise is likely to grow into a tree, if just chasing the immediate point of economic interests, when the market changes is the enterprise will be eliminated, caught the entrepreneurial project can only be grass. Enterprise products and services in the long term for the social progress is meaningful to the audience has a positive value, then the enterprise will be recognized by the community. How enterprises grow also depends on their choice of entrepreneurial environment. Environment is very important, if the entrepreneurial enterprises can be nurtured by the Government, the use of some external resources, the development of enterprises will be more smooth. Of course, the most important thing is to see the entrepreneurial ability and counter-quotient, encounter problems, what attitude, how to solve, will have far-reaching impact on the development of enterprises.　　Business start-up Enterprises will certainly encounter hardships, if setbacks often think of is to give up, that entrepreneurial enterprises will not have the achievements of the worldwide attention. "The eye must be accurate, the hand must be ruthless", concentrates oneself best at the domain. Startups must know exactly what it's doing, what to do, what to do, and then concentrate on doing the best.　　Google, Ctrip, just starting to start their own time is a few years focused on a field, attention to detail, the impact of product service quality level of the application of new technologies, user experience, the audience stickiness to achieve the industry's top position, along with their enterprises also become the industry's top enterprises.　　When the start-up stage of the enterprise completed this step of development, the enterprise is like an attack and defense of the guerrillas, ambitious and flexible.　　2. Stage of development: integration of resources, core competition, unified management. For a market continued to operate 3-5 years of business, will have a clearer understanding of the market and trend of the industry; in general, 3-5 years of operation of the enterprise resources can only do one or two of the marketMain。 If enterprises want to develop, please concentrate on resources to do industry up and down the information of the integrator, mainly to solve the information asymmetry caused by the traditional industry market inefficiencies. Full analysis of the needs of the audience service content, clear what services and content can and preferably through the site to complete, which is required through the entity operations to increase the impact of the enterprise, do not blindly copy the so-called successful experience, each enterprise has its own characteristics, in line with their own is the best. For Internet enterprises, there are few separate from the traditional industry chain and exist alone, at this time to through the appropriate means of offline and online coordination, to achieve the complementary entity and virtual, to achieve the optimal combination rather than partial to one side.　　Only the market with smooth flow of information will maximize the potential and economic energy of the market, so that both seize the opportunity and establish the enterprise as a resource integrator in the industry image. As a resource integrator, the core competence of the enterprise is the trust of the enterprise and the product of the enterprise. Do not think that trust is a very virtual thing, can change at any time. When a customer feels that your product has a special value, trust helps the enterprise push the product to another extreme--the product becomes a symbol.　　Products are packaged on the symbolic shell after being spread to the audience, the product is completely above the practical function, become a symbol, at this time, the product is difficult to be replaced by competing products. No enterprise began to develop to achieve a national balance, enterprises to develop strong, it is necessary to open up territory. This stage mainly grasp the common market, designed to the national audience as the goal of products, to actively analyze what factors in the market is national unity, which has been formed products can be transplanted nationwide, and then based on these factors to design and improve existing products, such products are conducive to the spread nationwide. At the same time, according to the different regions of the product requirements and feedback, for a specific area of the product slightly modified to meet local market requirements. Do not rush, large-scale replication should be based on the ability and strength of enterprises, to avoid the division caused by excessive expansion. This stage must be based on the core competitiveness of the enterprise-customer trust. Perhaps the product has been in the CCTV for six months of advertising, customers have a certain degree of desire for your products, this time the most can not be the first attempt to disappoint the customer. Advertising is not the first step for companies to contact customers, products are the first step to contact customers, therefore, we must show customers and potential customers the best side of the enterprise and products, so that each customer feel value for money, rather than to fully develop new customers; if they are dissatisfied with the product for the first time, make sure they see that you are progressing. , how do you think you can improve customer satisfaction? How to maintain and develop customers? How to increase user stickiness?　　Know that the best advertising is word-of-mouth.　　When the development stage of the enterprise completed this step of development, the enterprise is like a heroic and vigorous field army, Mighty Majestic, unstoppable. 3: The Stable stage: the introduction of advanced management system, flexibleAlternative innovation is easy to imitate, but behind the support of these innovative mechanisms and to ensure the smooth operation of the process and technology, but it is not clear to the outside world. Enterprises to a certain degree, will certainly encounter a large and small management problems, so the modern management methods into the enterprise is the only way to business management. Brand management, quality management, performance management, such as the formation of enterprise structure, standardize the operation of enterprises, to ensure that the quality of modern management methods to be timely into the enterprise system. Brand management is the most important to this stage of the enterprise, how the brand concept as the main line of seamless implantation to each link in the industrial chain, to coherent other management methods to form a consistent brand management is the most important. The success of the brand is not in the entrepreneur itself, but in the consumer's recognition of the brand.　　With the "concept" to the brand, let the human know your value, let history record your achievements, with the perspective of the concept to shape the brand, the brand must be carried forward. At the same time, customer demand is constantly changing, the enterprise product line will also change, the significance of the business model is flexible resource organization and coordination, not a fixed framework. At all times, the vigilance of a small business to observe the market, to the boldness of large enterprises to complete the project. The entire enterprise maintains the high consistent, the market reflects the strong and swift, All-conquering, invincible.　　This requires enterprises in this quite a long period of time, playing a series of beautiful combination boxing, so that customers recognize your talent, so that competitors to your admiration, and finally realize the status of the Grand Master. When the stable stage of the enterprise completed this step of development, the enterprise has been good good people also can not fight and bend the soldiers, virtuous.