To enter the enterprise service market from mobile OA

from the real needs of Chinese enterprises

Enterprise Services last year, the domestic enterprise service providers also present the trend of the feudal regime. In the Enterprise service market, on the one hand, many companies try to introduce foreign models to China, on the other hand, many companies want to start from the real needs of Chinese enterprises and use habits, to find a breakthrough point, to provide Chinese enterprises with more adaptable services.

Recently, the enterprise work platform today to 36 Krypton revealed that the goal has been completed from the Tiger Fund received 10 million dollars a round of financing. This goal was established since 2005, the service in 06 officially online, the team currently 120 people, Base in Beijing, starting from 05 to last year, has accumulated more than 50 million Yuan Angel investment.

Today's goal is a SaaS model based enterprise work platform, currently its platform has deployed more than 30 enterprise applications, functions covering the enterprise's Instant messaging, traditional OA and project management. Compared with similar products, the biggest difference in today's goal is: 1. This is a free model. 2. Today's target is a pure SaaS platform with no private cloud. 3. It will be the OA function modular, the enterprise may according to own demand, optional OA function. Products currently cover Windows/mac/android/ios/wp/ipad, such as multiple platforms (complete download page here).

Today's target vice president Cui Jian said, free to get enterprise users of the threshold significantly reduced, pure SaaS platform can also help users reduce the cost of purchasing servers, OA modular to provide enterprises with more flexible choice, no longer a buy a full set. Fast access to business users and gain profits through their open platform via a modular, FREE + SAAS+OA functionality plug-in. According to the introduction, the current target number of registered enterprises has more than 700,000.

Profit model, in this open platform for enterprise users to select Third-party Partners through the open Platform services, this goal will have a certain percentage. At present, there are about 20 partners in the platform, including Jingdong, Microsoft Surface and Office 365, and the new Third-party service providers are around 5 each month.

Compared to financial personnel dedicated to financial software, as well as to sales team-oriented CRM,OA coverage is more extensive, basically the company will use, this is the target choice from mobile OA into one of the reasons. And the domestic OA this piece, the existing products mostly to large enterprises mainly, the disadvantage is relatively heavy, relatively small and medium-sized enterprises, but also more expensive.

At the same time, domestic enterprise service software based on SaaS, usually in the sense, also divided into three: 1. Product design and research and development are from abroad, the domestic only responsible for operations, such as hundred meeting. 2. Product design from abroad, research and development of their own, such as 800 customers. 3. Design and development are all from home.

The first two because the design of their products from abroad, most of them are aimed at the custom design of foreign enterprise users, this set of logic in China is very poor adaptability. Not only do you have to tell the user that this thing is good, but also need to do a very deep training, the user's higher education costs, product market promotion is also slow. As a result, there may be many opportunities in the future for projects designed and developed by local teams to develop rather than sell-driven.