Today's theme is the traditional enterprise how to say

Today's theme is the traditional enterprise how to say words, that traditional entrepreneur why not speak?

Because that generation of people in the process of growing up, experienced the age of material deprivation, the theme of the whole era is how to work hard, how to become an elite. This is a social urbanization process of 1.0 stages, is to pursue elitism, out of the public, away from the cock silk, out of the "low-end", creating a sense of alienation. I want to have the culture, I want to read, I want to go abroad, I want to buy famous brand, become different from the people in our village, just be a success.

Suddenly to the internet age, the internet this generation, 90, 95, 00, childhood has not experienced material deprivation, are in the situation of general affluence grew up, so what happened?

Have seen, accustomed to, the whole young people's Group of tall, to those very inspirational, flashy things began to appear burnout.

So there is a subculture that wants to rebel mainstream values into the definition of "success".

I think it is divided into two schools, one called to like the small era, Lou as the representative of the two-Yuan faction, a like Han, Wang as the representative of the Cock silk pie.

This conclusion may not be accurate Ah, is the personal feeling, between the 90~95, cock silk pie More, after 95, two times Yuan pie.

What do you mean, two Yuan faction, like the ultimate glitz, fake face, all kinds of impossible Marisu plot, representing the unreal confrontation with reality.

Cock Silk pie, is to use failure, the little people rebel "authoritarian", against "success."

Carving ye also spit groove ah, now all say the cock silk of the world, we today not to cock silk for shame, against the cock Silk is proud, this has certain reason, but our young people on the internet is chasing cock silk this matter, it is a turning point, it is not that I was proud of the cock silk, but I think I do not cock silk, but I do not want to install B, is to create a kind of "I'm actually better than you, but not you pretend to force, then you are not stupid?" "Feeling. So I would rather laugh at myself as a dick, so that I can taunt more people.

That day I was in a group talking about, subculture is to the mainstream culture revolt, behind still is the contention of the right of discourse.

There are two kinds of discourse right,

First, authoritarian. Is the people like Kai-Fu Lee, the traditional social definition of the authoritarian.

Second, the right to ridicule.

The highest levels of authority and the lowest level of ridicule, both of which have the right to speak at the same time, most people are wandering around in this, so they have two choices, you are constantly trying to surpass yourself to open the taste buds to become Kai-Fu Lee, from the 5 floor to climb to the 10 floor, or that you simply jump from the middle, Jump from the 5 floor to the ground, in this era, exactly the right to appear on the ground, and on the 10 floor, like the very right to speak.

People are inert, inertia determines that I climbed from the 5 floor to the 10 floor is very tired, is to continue to torment myself, is to constantly control themselves, can slowly move up, but people jump down is very easy, these cock silk simply say I quit, I was cock silk, I was blind son, suddenly jumped to the ground, At the same time he had another right of speech--the right to ridicule. This is like Wang Shuo's feeling is the same, I was on the ground, when the building to fall, fall lighter than you. Save a few hands is also, he is actually very good, but as a big spray, but always put himself very very low, because the more low he can attack the more objects, this is the Internet subculture a very representative psychology.

From this rebellion there is a strong sense of humour and pleasure arising, for example in the Internet, some phenomenon-level programs, phenomenon-class characters, take Pommeron to say, his dress and language style, are the bottom of China, the most urban and rural combination, the most cottage, some of the things of the turtle, then why the young people in pursuit of the Internet? Despite the fact that they are being pursued in a more spoof manner, they cannot be denied that they can both represent them and be the weapons of their rebellion against mainstream society.

For example, the app released by the "most awesome but not-so-red women's community" in the last few days was particularly hot. (There's an ad here), starting with several editions, I just want to do how to do very well B, very cow B, very cock, let people share the desire to be full of, we continue to design n multiple version, there is a very scientific and technical, but also very dynamic, also very tidal, and then found no matter how to get, This thing is still very homogeneous on the Internet, you do have a sense of technology, others do more than you have a sense of science and technology, you do the universe, others do more than you in the universe ..., no matter how to go beyond, can not really beyond the human understanding of the people before the light.

Then I said that simply give up, we will do the most low, the most cock silk. I found a team of children, you give me a picture, anyway feel a look is home economics Aunt Painting, copy is: invite you are good, no time for you to design.

In this way broken an invitation letter, the people inside are all potholes, words are crooked, the whole is very simple and rough style, this invitation instead we send out a, there will be a person hair friend circle, the rate must be 120%, and many people in order to infiltrate this place, forged the invitation letter, He went to hand-painted, probably forged a good dozens of versions, in the Circle of Legends, if you do not receive this invitation, you in the circle of bad.

This is a kind of trend, people chasing on the chase, you no matter how chasing everyone has seen, it is difficult to surpass, you suddenly one day down, but feel quite novel, others will not think you low, but feel very good, creative.

There are also a number of traditional entrepreneurs who will reverse the two scenarios and form two extremes.

Extreme one: In the face of mass transmission, completely do not consider the public feeling, very ego, I want to do why, do not consider the audience what feelings, only know how to say I enterprise many cattle B, my corporate culture how, how tall we are, but these things and the public what relationship ah.

Extreme two: He is in real interpersonal relationships, but also to consider the feelings of others, no one is telling the truth. For example, you think I speak very bad, the following will not come out to say how to speak so bad, we will say some Allison behaved well today, is really a force of this fake words. But this sentence is not in your mind. In real interpersonal relationships, instead of thinking too much about your image in other people's hearts, do not express their real reactions and emotions.

So I think the two things should be turned around. When it comes to mass communication, think more about the public and others, and think more about yourself in interpersonal relationships than you do about the image of others.

So talk on the internet, to pursue a defect beauty and personality charm body, personality charm is how to come? is because of your shortcomings and advantages of the same large, three-dimensional image will be very like, if you are a perfect person, then everyone said Ah ah very good, went away, this is very not a sense of a thing. Must give the netizen to leave a gap, slot point (spit slot point), you say all round, watertight, everyone will not give you comment, forwarded.

So I think the entrepreneur how to speak the words, is to have a heartfelt, unprovoked original self-confidence, rather than the pursuit of superiority. This kind of self-confidence comes from the enterprise itself or the entrepreneur itself, no need to be hit by any tall label, you can return to yourself.

I also made a lot of speeches last year, sometimes very good, can speak very well, sometimes the state is not incoherent speak very rotten, I analyzed a bit, I in what circumstances speak very rotten? When it's bad, there's a mentality that I want to speak very well. When I want to make myself another appearance, the situation appears, because at this time my mood is rigorous, the state is tense, I need to deliberately control themselves and express themselves, this time I will not be able to speak. And I've been very good on several occasions, that is completely without any preparation, I came onstage said, anyway, I this time is to speak rotten, at the beginning to give himself a failure of the set, then I was not expecting, in such occasions, in fact, play will be very natural.

Some time ago someone asked Zhang, do you know much about young people? He said not much, then I send those who know more about them, more able to talk to their people to chat well, I think is right, not every traditional enterprise you do in marketing, you have to wrap yourself up like an opera, like a dog, Hard to use that language style to put themselves into the trap, it is to silently walk away.

I also heard some people doing marketing training last year, they said that the Internet is now marketing the key words:

Craze One: Sell Meng.

Trend two: no moral integrity.

As a result, those 4,560-year-old traditional entrepreneur friends began to learn to sell Meng and no moral integrity, but not at all, the sale of Meng and the style of the unscrupulous people could not bear to look directly.

For example, I'm not a very good speaker. Always say this how so cock, cock burst, those more than 40-year-old sister entrepreneur also learned I said, this thing how so cock, I said elder sister Ah you don't mess, this sentence I can say, change your whole gas field will collapse.

So I think the first step in the traditional enterprise transformation is to learn sincerity, which is enough. The second step is to find those who really fit and understand, and give the task to them, not to do something very wrong and "out of control" in person.

Finally, I think the traditional enterprises, whether to transition or to meet the Internet wave, two points is the core (as long as the two points to seize the point is basically nothing else):

First, recognize the breakdown of the crowd, learn to give up those who do not belong to you.

Second, perhaps in a short period of time, traditional enterprise learning will not be like those hand, those network bloggers like to make jokes to tease everyone laugh, first put down the illusion of perfectionism or too many people do not offend the imprisonment, to be sincere, do these two points has been very good.