Twitter Vsfacebook who's more valuable

For social networks, it is believed that no one is now unfamiliar, especially in the United States, almost half of the adults are using social networks, and large and small companies have to Twitter and Facebook as the main position of business and user dialogue, through these social platforms to interact with users, to attract new users. But which of these platforms is most valuable to the brand? The following data may illustrate the situation:

User Age

Twitter and Facebook have a group of users aged 23 to 35, accounting for 34% and 33% respectively,

Twitter, aged 18 to 22, accounts for about 16% of 26%,facebook;

Twitter, aged 36 to 49, accounts for about 25% of 24%,facebook;

Twitter, aged 50 to 65, accounts for about 19% of 13%,facebook;

Twitter accounts for 6% of 4%,facebook over 65 years of age;

From this data, the most willing to spend money on the network of the 36-Year-old to 49-year-old users of the proportion of the difference is not low, but the Facebook user base is large, compared to the level of Facebook users more.

Sex ratio

Twitter and Facebook users are about the same sex ratio as women and men, compared to Google +, which shows men and women, 4 of 3 are male, and Twitter is more normal for men than Facebook.

In general, it is worth noting that more women than men use social networks.

User Education composition

Twitter and Facebook users have a comparable academic record, with a higher proportion of college-educated users, with Twitter reaching a 39%,facebook of 34%. To say the word, Twtter has 27% of subscribers earning around 75,000 dollars a year, thanks to Twitter's many star users.

What are Twitter and Facebook users doing?

1. Which social platform and brand contact is used?

6% of users who use twitter,80% use Facebook, and use other tools and brands to interact with 14%.

26% of Twitter users focus on corporate branding, while 40% of Facebook users and brands become "friends";

Of the user groups that use social networks every day, 68% of Twitter users are at least a fan of a brand, compared with 69% for Facebook;

From this data, users are significantly more likely to engage in interactive conversations with Facebook than with Twitter, perhaps with a richer and more diverse form of Facebook dialogue.

2. Why do users focus on corporate branding on Twitter and Facebook?

We've had previous data, basically for special discounts and optimizations, and 43.5% of Twitter users are paying attention to the corporate brand, and 36.9% of Facebook users are paying attention to the corporate brand on Facebook.

Another important reason is that the user is the consumer of the corporate brand, and Twitter users also have 22.7% of users to get some interesting and fun information, so the company in the microblogging marketing, there are some information about corporate culture, employee activities of the interesting message can be released up.

Summary：

In fact, this information map is only to provide some data, for the importance of what the company's goals, the user groups on which social networks, Twitter and Facebook product features are not the same, I suggest both platforms should be balanced, Facebook offers a variety of marketing tools for what Facebook can do more than Twitter, and for F-commerce, it's a trend to test water.

On the domestic level, Sina Weibo is a combination of Twitter and Facebook, but other platforms, such as watercress, QQ space, Renren needs to try, of course, the premise is to carry out a platform, the key is to see your user groups active in that platform.