Two-dimensional code cannot be an independent industry

Absrtact: The threshold of two-dimensional code is not high, 2 million or 3 million, a few months to make. It's not a problem for big companies. When the market fire up, everyone mentality is I can not ah, take it for granted. Some software, despite the large installed capacity, users may not really use its two

The threshold of two-dimensional code is not high, 2 million or 3 million, a few months to make it. It's not a problem for big companies. When the market fire up, everyone's mentality is ' I can not AH ', take it for granted. Some software, despite the large installed capacity, users may not really use its two-dimensional code function.

There are still few small companies struggling with the two-dimensional code, Shanghai Wing Code, the new world by selling equipment to survive, has been rare. Galaxy media, flying Puye and other well-known manufacturers in dim condition, The verge of collapse.

Zhangxiaolong, the head of the micro-trust, has repeatedly suggested that the search box is the PC's Internet portal, and that the two-dimensional code is a mobile internet portal. More people are beginning to believe that the potential value of "sweeping" on micro-credit sites may be more than "shaking".

Into the 2012, the two-dimensional yards of the street became visible.

From outdoor advertising to newspaper and magazine, from corporate marketing to personal branding, two-dimensional code, the "traditional symbol" overnight, became the magic tool to get through the line, along with the outbreak of mobile internet as a "new gadget".

October 2012, Tencent CEO Ma in the Mobile Developers Conference on a "two-dimensional code will become an important gateway to the mobile internet", showing that the internet industry have been speeding up the footsteps of the players, happy Rodeo, quickly divided the cake. Pay Treasure Wireless Division general manager Hugy more forecast, two-dimensional code application will usher in 2013 blowout period.

Two-dimensional code market from the early blue sea into the Red Sea, two-dimensional code is mobile interconnection "standard." Participants not only have micro-letter, public comments, Alipay, Taobao, 1th stores and other electric dealers also joined the partition, even QQ browser, 360 mobile phone guards, ucweb and so on have this function. With the Giants to join the competition, market pioneers, small companies have "out", many after the market incubation period just saw the dawn of small and medium-sized two-dimensional code enterprises, but only turned into a solution provider to protect their place.

Small and medium sized two-dimensional code enterprise survival space is squeezed

Two-dimensional code originated in Japan, is a record of data symbol information of Black-and-white graphics, with large storage, tracking high, low-cost and so on. A two-dimensional code is not a new technology, but the use of smart phone camera recognition function, will be printed in newspapers and magazines, outdoor ads, such as a variety of carrier two-dimensional code into the mobile phone, so that geographical location, line, people and mobile devices, such as the intersection of information, but let the two-dimensional code as the most suitable for mobile Internet tools.

2012, with Tencent, Alibaba, shop 1th and other internet giants intervene, two-dimensional code industry has entered an unprecedented accelerated development period.

According to Ma's vision, micro-letter is Tencent's first fully mobile internet based platform. As of now, the micro-letter has completed two tasks: first, based on the API between the app, you can interact with the micro-letter app, integration, can call and jump, and the second is to do two-dimensional code, and other offline business, content source to do integration. After the launch, including the micro-credit of the public account, everyone can become a publisher of information.

Industry insiders believe that in two-dimensional code or a blue ocean, early entrepreneurs courageously jumped into, and had enjoyed 80% of the market alone. And today, Tencent, Ali and other giants settled in, this group of entrepreneurs may quickly be squeezed under the ring, so that two-dimensional code into a "high-risk" industry.

And the Giants are operating in the details of the strong intervention, micro-letter related responsible to the South reporters said, micro-letter membership card coverage of catering, shopping malls, KTV, cinemas, clothing, FMCG, cosmetics, supermarkets, hotels, physical electricity and other life services in the field. Compared with the traditional industry, micro-letter membership card May to date, North Canton deep into five municipal micro-letter membership card total use of nearly million, micro-letter membership card to 4 per second at the speed of distribution.

and micro-letter will "two-dimensional code" as the core of the electronic membership card, has been rooted in the service for many years of the public comment network, but currently only "two-dimensional code" as a supplementary means.

The public comments on the network of insiders to the South reporters said, public comment Network has accumulated a large number of offline resources, users can quickly find the right electronic coupons on the platform, offline two-dimensional code display is currently only as a mobile end of a supplement, and did not become an independent business. "In the final analysis is still O2O business, to two-dimensional code to invest in how much resource layout, is still in observation." ”

Two-dimensional code cannot be an independent industry

"The two-dimensional code itself does not have a completely independent industry, but they are the basic capabilities that industry must have, and the future two-dimensional code will become an important entry point for mobile internet," Ma said at an interactive developer conference this October. ”

Senior electric and Internet analyst Wang Gang told the south reporters, two-dimensional code is only a foundation, it does not become an independent industry. "Two-dimensional code sweep code function will become a standard mobile phone life class application, but it is only part of the O2O industry chain, the application of its research and development capabilities and the ability to integrate offline resources is the core." ”

These are not the advantages of small and medium-sized two-dimensional code enterprises.

The industry's well-known two-dimensional code enterprise Smart Quick Clap, the beginning of positioning for a research and development of two-dimensional code automatic identification technology based mobile internet company, the end of April 2012 Smart quick shot from fortune 20 million yuan a round of financing.

In the beginning of the layout, Smart Quick Plan is to do the user first, and then make tools platform, platform can be built to achieve maximum value.

But now it seems that the platform of the road, is still the world of large enterprises. According to the people close to smart quick shot, the current smart quick shot has entered a strategic transformation, pay attention to technical back-end services, transformation positioning Service Enterprise users, to provide two-dimensional code technology and extension services to seek new business models.

Also focus on technical services and Alipay. Recently announced the introduction of custom two-dimensional code collection business, all Alipay users can receive the "Pay Me" two-dimensional code, the business can be bound to the enterprise account, but also can bind personal accounts, Alipay, said the owner, The launch of this business is to enable small and medium-sized businesses and individuals can more easily use Alipay to carry out two-dimensional code collection.

Analysys International analyst Peng that the mobile electric business ecosystem gradually mature, user pay habits gradually develop, two-dimensional code this O2O market important platform of commercial value will gradually highlight.