Understand the three laws of search engine ranking

Absrtact: Search Engine Ranking Three laws, namely the law of search engine self-confidence, search engine relativity Law, search engine popularity quality law. (The following content for Baidu) 1, search engine self-confidence law: mainly for Baidu bidding users,

Search Engine Ranking Three laws, that is, search engine self-confidence law, search engine Relativity Law, search engine popularity quality law. (The following content for Baidu)

1, search engine self-confidence law: mainly for Baidu bidding users, if the auction users have confidence in their own site, that the site is good enough, that the site in Baidu to promote investment, you can get high income, nature is willing to promote in Baidu more money. Of course, the more investment Baidu promotes, the higher the ranking.

2, Search engine correlation law: the website relevance, namely the website word frequency, also is called the website keyword density. We all understand that the higher the relevance of the site, the more able to meet the needs of the search engine, of course, the ranking will also be the former, so there is a large number of sites piling up keywords, increase relevance to improve rankings, so the third law came into being.

3, search engine Popularity index law: we must have encountered such a problem, a site clearly keyword only appeared a few times, why ranked so good? This is the law of popularity index. 70% of people searching for keywords have entered the site A, have 30% entered the website B, at this time Baidu will think that site A is better than site B, will be the site a row in front (everybody must want to say, such words brush some Baidu keyword flow is to be able to promote the site rankings, the answer is, not. Baidu is now relatively strong, once this behavior by Baidu found that the site can basically give up, but the brush Baidu keyword flow is really a certain impact on Baidu rankings, but some of the more competitive words have no effect.

Website Popularity index is not just referring to Baidu keyword traffic, there is the chain, outside the chain including links and search engine chain, a chain is equivalent to the site to add a popularity index, the chain is also divided into measured, like a talent show, the audience each vote plus 1 points, and the judges cast a vote plus 10 points, The site is the same, some common links and the chain is equivalent to an audience vote, and some high weight, relevance of the site's external chain is equivalent to the professional judges vote. Of course, we add some high weight outside the chain to the site ranking is very good (increase the way of the chain I do not elaborate, Baidu). By buying links and black chain method is not recommended, buy links and black chain, the site is like drug addiction, can only bring a temporary ranking, not long, the impact on the site is also very large.

Summary: Overall, the site ranked nothing more than the content and the chain, the content of a good web site relevance, a reasonable increase in the chain, as long as not cheating, violating search engine rules, I believe that everyone's site has a good ranking.

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