User participation and Internet thinking

Let's take a look at the "Jane Book" in the Parallel universe: he has no comment function, the sharing function is very poor, the Jane function is concealed to ignore, what? You want to write an article in it? First to finish their own honest, and then see "Uncle Jane" and his little friends have no time (Xin) between (Qin) take a look, and then in the little black room, depending on the criteria you never understand, you're not qualified, and of course, only a very, very small number of people finally have the right to post. So what can you do? Devout open the Web page, from beginning to end a word of worship to read all the articles. And then, uh, No. See this version of the "Jane book" is not that the user experience slag can not endure, how can there be such a reverse day products exist, but this is not the thousands of years of paper Book Service mode Mody.

With the current universe in the "Jane book" a ratio, we can very obviously feel the user participation for the significance of publishing, here, we do not think about when "user participation" full access to the publishing industry, what kind of situation.

Fan economy

"Rice noodles" craze to let people see the original not only "Obadhai" will have brain residue powder, and this enthusiasm to convert to economic benefits is also unambiguous. In the traditional publishing industry, the maintenance of the book fan relationship is often not enough to care about the low profit of the single product, only to increase the variety to obtain profits, through good business fan relationship to sell more books, not cost-effective. But a different angle of thinking, the book really will be a low profit, if let Rough and Chen to sell their books, each book hundreds of yuan is still will have fans flock, further, the operation of a good fan relationship really can only sell a few books. Remember once saw a publisher wrote Weibo, said that he has a book on how to run a bestseller will soon be published, which is full of dry goods, but only priced 25 dollars and so, feel really not cost-effective. It's not a good idea to sell a book, but if you think about it as a way of looking for a "personal selling point" buyer? For the author of the book, which runs the bestseller, the reader of this book must be the one who has a need for a bestseller to run the field by selling books to find them, And tell them that you can talk to them about how the book's theory is going to work, and that even if you can help them with some sort of counseling plan, the loss of profit from selling books is negligible.

Bomb screen Industry

People who just started contacting station A and B must be to the flying subtitles and understand not, but for many users, on the Internet to see any video, they will go to the barrage site to see, because there are no those speeding spit, video too thin and tasteless. Of course, in the Book of the history of the bomb screen industry has a long tradition, but always such as Jin Sheng-tan, Fat Yan Zhai several celebrities in that DAO, ordinary users can only far worship their annotations of the bright spots or slot points. Remember watching Norwegian forest, "The green Son" is like jumping into the spring morning light to a small deer in the world is hit, this time if can have "barrage" and I share at that time hit mood, discuss what this symbolizes, will be how happy things.

Public and public purse

The reason for these 2.1 is that their essence is: let the user participate in the production process of a book, but one money to contribute. The public is to allow users to convert to investors, not only to help some publishers are not optimistic about a small number of books can be published smoothly, but also to get a group of volunteers enthusiastic publicity books users. The so-called crowdsourcing

That is, companies use the Internet to assign jobs, discover ideas, or solve technical problems.

The publication of the crowdsourcing is everywhere, Wiki is the writing process of the crowdsourcing, Digg is the editing process crowdsourcing, and even when we enter the verification code every day, silently in doing book scanning recognition of the crowdsourcing.

There is a good base to work in HK, when the new year came home to give me a book of Christ Missionary, and I share his religious stories, it is said that he was in the foot Bath center with his parents extremely good friends to share. This is a very good thing for me to see the Great of Christianity, he is not let the elders, Buddha and you preach, but let each of the believers to give you the initiative to spread. If the publishing industry can so let users more participation, think about it is a thing to look forward to!