VMware and EMC are looking for a win in partnership: working together on cloud applications and large data

Pivotal Initiative, VMware and holding company EMC will create a new "virtual organization"

Designed to reorganize their overlapping large data and cloud application platforms.

VMware's vfabric (including Spring and GemFire), Cloud Foundry and Cetas organizations, and approximately 1400 employees from EMC's Greenplum and pivotal Labs will be in this new organization. The organization will be led by former VMware CEO Paul Maritz.

Speculation around the detached institution was not halted in July, when VMware CEO Maritz's tenure expired. Last week, the rumor was that partners and analysts were arguing whether it was good for two companies.

"They are the pioneers of the market and have a dedicated sales team, and it's not a bad thing to have the whims of the business owners who are hugely profitable to VMware," said John Treadway, vice-president of Cloud Marvell. And the company is a cloud service provider, but also VMware's partner.

However, Treadway does not know whether the new organization will lose the good qualities of two companies and their strong relationship with the business.

"They're not the only ones doing it, so they really have a lot of chances to win, and if they can take advantage of their buying relationships in big businesses, that's what they're probably missing," Treadway said.

"The Cloudfoundry, SpringSource, and other application development tool organizations are second-class citizens within VMware, with the goal of a completely different customer, the application developer, rather than VMware's remaining business, the IT department," Shlomo Swidler said he was the CEO of Orchestratus, an IT consulting firm. "Create a new top-level EMC division, which is the company's commitment to application developers." ”

But the new division faces the same challenges as any other start-up in the field, despite the big vendors, IDC analysts said. It will compete with other companies in the area of application development, from Windows Azure to Amazon Web service to startups like Cloudbeesdotcloud.

"VMware is already trying to figure out how to monetization this technology, mostly from open source," said Al Hilwa, director of the IDC Application development software project, "and Paul Maritz really has the passion and ability to move the business forward, But the same business challenges remain the responsibility of any organizational structure. ”

Now don't expect to have an impact on existing agreements or commitment support, customers and partners will continue to buy products and services, just as the regular purchase from two companies, there is no mix, the VMware FAQ said.