Wang Xiaoquan: 2013 's search market competition will undoubtedly be more intense

Summary: Sogou CEO Wang Xiaoquan 2013 Search Market competition will undoubtedly be more intense, Sogou CEO Wang Xiaoquan said today, Sogou has a sense of crisis for many years, from doing the first year of search pressure is very large. Today's Sogou is much better than a year ago, and the situation is more favorable

Sogou CEO Wang Xiaoquan

2013 's search market competition will undoubtedly be more intense, Sogou CEO Wang Xiaoquan today that Sogou has a sense of crisis for many years, from doing the first year of search pressure is very large. Today's Sogou is much better than a year ago, and the situation is more favorable.

Wang Xiaoquan said that the domestic search industry is changing, the industry alliances more and more common, the United States search is search, browser is browser, the Chinese market and the United States, has been a combination of multiple product forces, but the search or have the opportunity to change the pattern, which the client will play an important role.

"In a word, search is not just a search war, it is a change driven by other client capabilities." Wang Xiaoquan pointed out that for Baidu, the next two or three years, wireless search to achieve business model is still early, PC search revenue growth is facing bottlenecks, need to survive wireless commercialization. For 360来, there are also big challenges in terms of rising traffic and liquidity.

This also means that Baidu and 360 are entering into a relatively difficult situation, the search industry will be more and more fierce war. Many people believe that, with 360 of search commercialization, Baidu 360 war into the intense phase, Sogou is likely to be marginalized, but Wang Xiaoquan does not think so. In Wang Xiaoquan view, the current situation is beneficial to Sogou, "we greatly increase the space, Sogou will also have alliances aspects of consideration." ”

At present, Sogou on the PC side of the important task is to promote commercialization as soon as possible. Wang Xiaoquan said, Sogou is in accordance with the plan to go, in the business model innovation has a larger space, Sogou in the transformation will be more advantages than the original.

Reported today, in 2012 Sogou annual revenue of 131.2 million U.S. dollars, year-on-year increase of 108%. Sogou 2012 The fourth quarter to achieve revenue of 41 million U.S. dollars, an increase of 78%; in Sogou's revenue, 74% from the search, 21% from the Web site navigation, 5% is the game business.

"Although there are signs of improvement in the flow cost, but Sogou itself own flow ratio and its own liquidity in the gradual upgrade, this is what we thought when the flow of the work should be done." We will continue to improve the capacity of quantitative change. "Wang Xiaoquan said, Sogou 2011 years to do the navigation, the early 2012 to do the game, the future from the game field of revenue growth will be a bright spot." In addition, Sogou will also consider in the input method to try to become present.

Wireless is mainly user-oriented. Wang Xiaoquan that the next two years, wireless on the main game is mainly, not search, wireless search will take at least 3 years to mature, therefore, the current Sogou in the wireless important task is the circle of users, as long as there is enough users can be converted into a platform.