"Warm" is not only a feeling so simple

Absrtact: Warm is the former staff Peng of watercress to do a mental health service product, but not only feelings so simple. Mental health counseling is a vertical area with a low mobile internet level compared to what we normally call health care and health, but the need for psychological

"Warm" is watercress before the staff Peng to do a mental health service products, but not only the feelings so simple. Mental health counseling is a vertical area of low mobile internet level compared to what we usually call health care and health, but for users who need psychological care and service, it is not enough to provide a platform for users to work with counselors.

In terms of "warm" products, the individual believes that there is a real potential to warm the industry by changing some of the parameters. First of all, talk about the existing problems, the domestic psychological consultation consumer culture is not mature, but also expensive, many patients will appear midway "off" problem. In addition, the Mental Health Act, which came into effect last year, stipulates that "psychologists are not allowed to engage in the diagnosis or treatment of psychotherapy or psychiatric disorders." "This means that the job of a lot of counselors is actually going to be affected," he said.

And what has been done in the warm? The real service segment is still very light. First of all, it provides users with a voice recording tools to confide in the troubled things, but also can be similar to the way the bottle and another person anonymous exchange of thoughts, if the consultant time allowed may be directed at the user's confide feedback to care. This step is to let users feel decoupled.

The part about the service is also very light, but the same is the choice of voice that touches the heart of the media form, the user clicks the telephone button to be able to reach a in this service period psychological Care Division (the platform's psychological care teacher itself is the certified psychological consultant), may confide in her or her heart the unhappiness, at present "warm" Provides 30 minutes of free service. The difference between this process and the traditional offline consultation is, "warm" this way of docking to a certain extent changed a parameter-that is, consultant authority posture, from the product design, said, "warm" did not put the consultant "seriously" are listed, and some is only a yellow phone button.

Warm also didn't expect 30 minutes to be able to solve a person's psychological problems, but these 30 minutes can indeed give people in different degrees of hardship to bring care and strength, founder Peng told 36 Krypton, contact Psychological Care Division is actually exploring online psychological counseling first step, mobile internet anytime, anywhere, The equal characteristics of both sides of communication also lowers the threshold for users to reach such services. Psychological counseling service is actually accompanied by a process of trust establishment, warm now do is this "ice-breaking" One ring, if this is done, the user tasted sweetness, later on pay, comments on the system to make sense.

Peng also to 36 Krypton share the online 5 days of data, registered users have 2318, lasted more than 5 minutes and have a clear call for help calls the number of 84, the user generated a total of 552 voices, psychological care division replied 476. This is a good score for a 5-day period. As for Peng, it is true that many users ask to meet their consultants after 30 minutes of service to communicate further. "Warm" has always been around the user and psychological consultants to do things, for the early possible imbalance between supply and demand, it will introduce a number of simple user assistance to alleviate this situation, but will do very light, so that users get a kind of greeting by chance.

The development of mobile Internet will make the industry update faster and faster, Uber as the representative of the taxi industry subversive is a typical example, psychological counseling industry I think will change.