Watercress The most worrying problem, senior users to tell you

Lead: again to slow mainly in the watercress, when it was in the mobile internet era and missed what? and which of the four is the most worrying problem of watercress?

When I was eating with friends from some internet circles, we talked to a few know the watercress employees have left things, and then we talk about the watercress this company, but did not think, each other is more and more excited, even to finally everyone began to anxious for watercress grip table, Probably because we have a steel feeling about watercress, now in the Internet, we are all in the pursuit of Fast times, and finally have a "slow" product to impress people, you must hope it will "slowly" become better, but as I see, watercress is actually slowly becoming common.

Deletion of the moving end

We these several people actually should be regarded as the bean in the bean paste the old user, and also can say is the heavy users. When I started using watercress from 08, several other friends even have since the beginning of the 05 watercress has been a member, can be regarded as a watercress all the way to today. Watercress for us, not just a website, but their past 6, 7 years of life experience part. Because in the watercress record, the search, the discussion content all is reads, the movie, the music, this direct personal innermost feelings, the emotion and even the spiritual level content, it brings us not only the content itself, is also the sentiment and the tie.

But oddly enough, over the past year, we've been getting less frequency on the watercress, and we've had to brush it more than 10 times a day before, and it's probably just once a couple of weeks, so try to find out why.

We found that the main reason is that we sit in front of the PC less time, all day with mobile phone. But watercress launched mobile application phase that night, and the level and watercress Web end is very wide gap. At the same time, before need to open watercress to meet the needs of the mobile end has a better way to meet. As for listening to music, one of the friends moved almost entirely to the shrimp. He set up a collection of featured albums on shrimp every week, and his discoveries, sharing, and listening to the music were done in the shrimp. I also early from the watercress FM turned to the shrimp, but also interspersed with Bod, 8tracks this application. Shrimp can search and Guicubi watercress FM large, and Bod, 8tracks and so are a new form of music, really let me find a lot of new music with my taste.

Later I also looked for some data, found that in fact, watercress in the mobile end of a lot of action, counted up in the past 3 years has launched a total of 10 mobile apps, but from the user to see each one is not bright eye. Watercress FM is the best performance, because in the peer to do the earliest, but the download volume is not tens.

These years are not the same as the same, no longer remember the broadcast specific revision how many times, every once in a while there are new product launches, such as the recent push of the Luo. Speaking of this product, I am a little confused about the logic of the watercress, watercress is to open a different community outside the watercress? or any other idea? But in the current mobile Internet environment, this product is not very sexy and exciting, I just opened the study will not use the idea.

All in all, watercress, a once-loved company, seems to be a bit off the mobile internet today, in the mobile era, moving away means death.

Four things to see but not to change

At the end of the last party, and find some people talk about this topic, most of them like me is watercress users, there are a few watercress staff, after several deep chat, whether from the product or the content itself, summed up the 4 watercress the most worrying problem.

1, can not be so confident? Hurry up!

From the watercress staff heard that the north in the recent watercress annual meeting to admit that Watercress missed 3 years of time, the company's strategic mistakes, because of "the product and technical ability too confident."

I think this kind of self-confidence largely stems from the success of watercress on the PC Internet. From the public data, as of 2013, watercress registered users 79 million, 200 million months independent uv,2.3 million days pv,39 million groups, quite bright eyes. But it may be that success on the PC Internet has led to the baggage of watercress when the mobile internet arrives, without moving as the top priority.

On the product, the mobile end always follows the PC end. See watercress These years in the mobile end of the action, it seems just the Web version of the Watercress split translation, not much real based on the mobile end of the innovation. Instead, like watercress reading, watercress things this product makes people's eyes bright. In this comparison, we can see that watercress is based on the PC Internet rather than mobile internet. Even the latest "Douban" and "things" have been tested from the WEB, not moved.

This translation of desktop-side products to the mobile Internet may have overlooked the problem that the user's demand for the same product is different between the mobile end and the PC side.

Take the watercress FM, it takes the personalized recommendation station as the cut-in point, in the industry first found this demand and satisfied it very well, thus in the short term outbreak. Today, however, it is more than 1 years of late QQ music, late 2 years of shrimp moving end. From the form of products, QQ music, shrimp from the huge music to start, so that users can find the music to listen to, and constantly add new features, such as community, fine anthology, etc., until they will be personalized recommendations also added to the product, watercress FM on the barriers to settle down by others to break, itself become a part of other products. Watercress FM is not based on mobile-side evolution, but copy the PC end of a single product form, the result is "up early, catch the late episode."

In the mobile end of the promotion, watercress also inherited the practice of the desktop era-do not promote. In the desktop side, the different products of watercress through the same account system together, can play a synergistic effect, so can ensure the scale of traffic. But the mobile end of the entrance is dispersed, if the product itself can not burst in the short term can easily be forgotten, the importance of promotion than the desktop side too much.

On the one hand is not willing to promote the watercress, in addition to the mobile end of the high cost of promotion, watercress suddenly launched 10 App, want to promote will make watercress unbearable burden. Mobile internet has been the past 3 years, if the watercress can be more grounded gas, a little worried, perhaps more helpful?

2, can not so slow?

I like watercress such a company, and it can always follow their own pace, especially in the general impetuous Chinese Internet environment, this approach is particularly rare, and therefore, watercress in the first 5 years to grow up for a unique great company. However, when the mobile Internet tide arrives, still hope that watercress can be a little faster.

Take a look at the opportunities the watercress has missed in the group product. It is hard to imagine that until December 2012, Watercress launched Watercress Group application. 2 months ago, mobile social applications were adding group functionality to the version update. 8 months later, from the beginning of the Mo Mo has more than 500,000 groups, nearly 20 million people online and offline gathering, originally gathered on the PC Internet group users quickly to the MO migration, including watercress group users.

The group is a product that unexpectedly grows in watercress community, the vitality is surprisingly exuberant. But over the years the product form has been stuck in the BBS form, the group has precipitated a large amount of information has not been a good way to show: No classification, no effective search, also late to launch mobile end ...

PC Internet age is like a country road, watercress can ride a bicycle leisurely walk, but also can enjoy the scenery along the way, can be mobile internet arrival, the road suddenly turned into highways, next to the people are running at full speed, watercress "slow" become a bit outdated.

Compared to another 10 "old" Company public comment, it was also a typical slow company, took 5 years to slowly cultivate the community, but when the mobile internet arrives, the public reviews the opportunity to seize the group, seize the opportunity of O2O, it is constantly pushing themselves to speed up. It is not only a leader in group buying, but also a downstream extension of all areas of local life services from the upstream of user decisions. All this is behind the success of the outside world is the painful self genetic modification. Because the public reviews realize that the speed of mobile Internet is completely different from PC Internet, in which it must be faster.

When users and peers have already crossed the river, watercress seems to still slowly touch the stone, we are afraid of watercress if no longer a little faster, the river closed, there really is no chance.

3, can not so light?

The 2013 movie ticket market outbreak is a rare opportunity for watercress.

Watercress in the field of film has accumulated for many years, with a wealth of film information film comments occupy the upstream of the user decision-making, at this point in time, consumer consumption extension is a logical choice. Watercress did so, docking ticketing system, the layout of terminal ticketing machine in cinemas, ticket-oriented customers. That period of time I bought a lot of film tickets from watercress, because not only cheap but also very convenient, experience is very smooth: on the radio to see or recommend the film, click to see the Introduction and film review, want to see, so directly click to buy tickets.

Can be found after a period of time, the ticket page under the quietly added "this business by the Guevara film provides" a line of gray small print, there is a line below said "Choose other suppliers: Micro-letter film Ticket", at the same time, there are many cinemas can only see the queue can not buy tickets. This change indicates that watercress gave up the movie ticket business in person, and returned to the location of other purchase ticket website diversion.

This can be regarded as watercress for the first time to try the local life service, if successful, whether in business income or industrial position, watercress film will be very good. For users, it also brings convenience and value. This time, however, the O2O attempt failed.

The peers are not idle. Cat's Eye movie, this separation from the United States from the film application, from the film buy cut into, and then provide more cinemas and ticket selection, at the same time, also has the media attributes, can let users in the inside of the video, watch the film review, as if there will be a short circuit trend.

A North has repeatedly expressed that watercress do not want to do electricity, concentrate on doing recommendation engine, with electricity and O2O offline related things let other companies to do. But now the situation is that the company's property companies are in turn to occupy upstream, the ability to intercept watercress. When more and more people through the cat's eye movie to see video tickets, watercress film's value is getting smaller.

Watercress has been the pursuit of user value, especially inward value, this is very admirable. But with the advent of mobile internet, the internet has become more and more deep in real life, really changed people's lives in a lot of things. For example, the public comment changed the search for restaurants, watching the movie is also the internet company completely changed, reading this thing is also changing, if the watercress still insist on only to do with technology and products as the core of the Light Company, will miss this wave, will be more and more distant from the user.

4. Can you not be so old-fashioned?

9-Year-old watercress on the internet can be regarded as an old company. Look at other companies of the same age, no one does not encounter the plight of reverse growth.

15-year-old Tencent CEO MA in the heyday of the feeling, "even if you have nothing wrong, the wrong in too old", this sentence let a lot of internet people sigh unceasingly. Facebook, one year older than watercress, has been questioned over the past 3 years for not moving fast enough at the mobile end, but is also being challenged by emerging social tools such as Snapchat and Whatsapp.

The mobile internet world is changing too fast and human nature has changed so much that internet companies have to worry that their products are out of date and are no longer loved, especially by young people. We all said that we do not understand the young people now, do not know that the young people are still not using watercress. Some of the latest mobile Internet applications, such as "proximity" to strangers, "find You play", "Please Eat," and so on, young people are very direct when socializing, not like we also send a bean mail ...

User needs have changed, and new technologies and patterns have emerged. In the music world, from Pandora to Spotify to 8tracks, listening to music has been unearthed in countless ways. This is also the case with reading, like Oysterbooks, which is trying to replicate the patterns of music in the field of reading. And now the headlines, what are we looking at tonight? The new thing, which is based on the social network for data mining and personalized recommendation to the user, is actually the opportunity of a deep community accumulation of watercress. The watercress itself is really too long to change, which makes it seem old-fashioned, even a bit outdated.

Internet companies have to stay young and keep the reverse growth necessary to survive, either by remaking themselves or by being more assertive at the capital level like Facebook. Really hope that watercress in this year and the future of the wider mobile internet world, like the north itself said--back to the original entrepreneurial state, there are a lot of things can be overturned, watercress can grow with more people.