Website change domain name of those things

Domain name is the most important intangible asset of company and person stationmaster. All Web site content, traffic is associated with a specific domain name. Domain name as far as possible will not change, but there are always some unexpected circumstances will enable us to change the domain name.

In the Internet enterprise, each day almost all have the enterprise or the website in the change domain name, why they change the domain name? Let me briefly cite a few examples to talk about this problem.

One, for the enterprise better development

Jingdong change domain name, East elder brother is so said: "Jing Dong has jd two words, many consumers can through direct input way, and 360buy so many people can not remember." If Baidu accounts for you 20% to 30% of the flow, basically Baidu is your boss, he wants how much money you give him. ”

In fact, 360buy easy and 360 domain name confuse, Zhou also said: Jing Dong is 360 of its assets. It is no wonder that Jingdong domain name indeed and 360 like a Niang sibling brothers, too easy to let users, especially small white users have Lenovo. 360buy and 360 in the end is not a company?

360buy has brought inconvenience to Jingdong, and JD is better spread, with a little money on hand. All sorts of reasons add together, Jingdong change domain name is also imperative

Ii. Intellectual Property Impact

Tencent first registered domain name is oicq.com and Oicq.net, as the Chinese version of ICQ, but the rapid development of QQ when Ma received two letter of attorney. Said Tencent's registered domain name oicq.com and oicq.net violated its intellectual property rights, requiring Tencent to transfer domain names to them for free.

This is a no suspense lawsuit, Tencent lost. In the face of strong AOL, the court decided that Tencent will oicq.com and oicq.net domain name returned to the United States online. Not with Ma had to use tencent.com as the primary domain name. In 2003, Tencent complained about the other two domain name infringement qq.com.cn and qq.cn domain name dispute, Tencent lost again. Look at all with the QQ brand associated with the domain name, Tencent did not.

Tencent once again in front of intellectual property into confusion. At this time, Tencent finally picked up a big cheap, only spent 110,000 of dollars from an American software engineer bought qq.com domain name.

Three, and 2B domain name say goodbye

About 10 years ago, a lot of small teams like to use Digital + letters to register the domain name, moving easy is an example of the earliest use of the asp163.net domain name, the move is easy to hit the main is the ASP's CMS website program.

With the development and expansion of the dynamic CMS, became the domestic one of the ASP's CMS service providers, asp163 This domain name is obviously very cottage, a not suitable for the company's development, The move is also ready to develop Sitefactory's. NET program, so the domain name is replaced by Powereasy.net, which looks more like a company.

Incidentally, the original 360 domain name is 360safe.com, behind the big, 360.cn domain name is also commissioned by China to buy.

Four, multiple domain name sharing risk

A5 Forum also from the Webmaster network to enable the new domain name, admin5.net, no longer use BBS, on the one hand is the need for transformation, on the other hand, to share the needs of the whole company. As we all know, the Forum's supervision, special record to a large extent, plagued the forum operators, and the forum generally use the BBS two domain name. Forum supervision Difficult, once the forum, the entire site will be implicated, or even close the station.

Another example is the direction of the company's development needs, the most well-known should be regarded as the Pacific site group, its own Pacific (PConline.com.cn), the Pacific Automotive Network (PCAUTO), the Pacific Games Network (pcgames), the Pacific Women's Network (Pclady), Pacific Parent Network (PCBABY) and Pacific Home Network (pchouse). Different domains share different business orientations.

Summary：

Through the example above we see a law, JD and the electrical business, QQ and chat okay, 360 and security does not matter, these big brands do not contain industry keywords,

Many webmaster registered domain name only consider SEO factors, a search engine K station to change domain name, completely did not stand in a higher angle to see the problem. Lou here give a suggestion: Change domain name, Brand priority!