Weibo officially landed on Nasdaq, behind the cruelty and value of

"reading" Beijing time ipo pricing range is now proposed for each share 17 USD to 19 dollar. and other international social platforms such as facebook per share 28 USD to 35 Dollar and twitter per share 23 25 19 dollar calculation, Weibo's maximum financing amount may be 4.37

And this day finally came, Micro Bo finally gave everyone an account.

time in Beijing 21:30 tonight, Weibo finally successfully listed in the United States ! Weibo is one of the Internet products that has so far been the most far-reaching in Chinese social change. and its commercial value, in fact, also worthy of these billions of dollars.

As one of the beneficiaries of Weibo, I tried to backtrack on this history with a grateful but sober flick.

When five years have passed, Weibo rivals have given up

Beijing time April 17, Sina's micro-blogging business officially landed in the United States Nasdaq, the world's first listed Chinese social media, the code for WB. The IPO is priced at $17 and is within 17-19 dollars of the offering price range. The IPO raises up to 328 million dollars.

This is the fifth year after Sina launched the microblogging business. Earlier, all of its rivals, including the "emperor penguins", who had been dominating for years, had given up resistance.

The clock dials back 5 years ago. 2009 Sina launched a micro-blog beta, triggering China's internet industry, "micro-bo Hot", at most when more than 10 internet companies launched micro-blogging products. Why? The bosom friend is the enemy. Sohu Board Chairman and CEO Charles Zhang said the most thorough.

He believes that PC Internet products in the left-right, evolution and popularity, mobile phone as an information tool of the popular, ten years of knowledge to create such a personal-centric, balanced group relationship, anytime, anywhere near real-time Internet interactive products. This is the process of technological progress and the evolution of user behavior, from countless possibilities to choose the fruition.

As of March this year, the microblogging month active user 143.8 million, day active user 66.6 million, is the most active social media in China. Weibo has more than 80,000 government agencies and officials of Weibo accounts, 70多万个 personal certification account and 40多万家 enterprise certification account, in the government, enterprises, celebrity celebrities and ordinary users play an important role in the interaction.

On the commercialization side, Sina Weibo operating profit reached 3 million U.S. dollars in the fourth quarter of 2013, becoming China's first profitable social media platform. In the first quarter of this year, micro-blog overall revenue reached 67.5 million U.S. dollars, an increase of 160.6%.

Everything is ready.

microblogging = social media, micro-letters = social networks

The key story of Chinese Internet companies going to the U.S. is to make it clear that you are "China's xx".

Now, the industry has a consensus. Weibo is becoming more and more like Twitter, an unparalleled social media. Don't forget, Twitter has solved the move, and the stock price has soared 30 billion of dollars.

Micro-letters are more and more like Facebook, such as the circle of friends, is actually instgram, such as instant messaging, is actually WhatsApp. Facebook has invested heavily in these two products!

In fact, in the face of a strong rise in micro-letters, Sina Weibo has made three brutal decisions over the past year:

First, adjust the strategic positioning, positioning the microblog as "social media" and avoiding the positive PK of "social network" with the micro-credit.

Second, the introduction of a number of technical talent reserves to speed up the micro-Bo product innovation and commercialization.

Third, April 2013, the transfer of 18% shares into Alibaba 586 million U.S. dollars investment, greatly accelerated the pace of monetization.

Although the micro-letter red-hot, but Sina Weibo still has its irreplaceable status. The general view of enterprise customers is that "micro-blogging, micro-letter left old", are useful, one can not be less. In order to exaggerate one and ignore the other, you can only say that you do not understand.

I have written that a person, a business always have their own DNA, it is difficult to "genetically modified." The gene, the one who eats, is life. Sina's gene, is to do the life of the media. Tencent's genes are social life. Proper。

Three great values, changing China

Weibo listing eight words: Is the time, imminent.

At the end of last year, the first quarterly profit, Alibaba after the business model, the opening of the U.S. capital Market window, which provides all the conditions for the IPO, the late feast, can not be missed.

Why can it be recognized by the capital market? I think Weibo has three major values:

First of all, the dissemination of value, micro-blog has become a phenomenon in China, changing the spread of ecology and information transmission model. Weibo has become the most important information platform in China, where the media publishes and obtains information through microblogs, and the public gets and shares information through microblogs. At the same time, for the traditional media to provide a new form of communication and management, the People's Daily, CCTV and other traditional media through micro-blog to achieve the spread of news forms and business diversification, become a traditional media embrace social networking typical.

Secondly, the value of service. Weibo has become a "public chamber" for Chinese netizens. The value change of the government affairs Weibo, the service falls to the field. @ ping ' an zhaoqing, @ Beijing subway, @ Shanghai 12320, etc. through micro-blog to provide personalized services. Public events detonate and ferment platform, in the process of netizen discussion to dig out the truth and promote event resolution. Micro Bo open chain of communication is conducive to the information from the net, in the event of major emergencies to stabilize the social mood, guide the direction of public opinion has a positive role.

Third, marketing value, enterprise marketing behavior analysis, micro-bo marketing closed loop constantly run through, from simple marketing to marketing + services. The listing proves the unique value of Weibo and reinforces its position in social media.

According to Cao Chao, chairman, Weibo will continue to be the user experience as the core, further enhance the mobile end and PC end of the use of experience, so that users can be more fluent and convenient access and sharing of information, while micro-blog will be in mobile internet advertising, E-commerce, mobile payment and other aspects of exploration, to create a social marketing ecosystem.

Concluding：

Weibo changes everything and onlookers change China. People have not forgotten this once inspiring slogan.

The social value of microblogs is much higher than that of micro-letters. Electric Shock founder Shangxiang even said, "Sina Weibo is the largest media to promote China's social progress, and its impetus to China's progressive energy than all other Chinese media combined." ”

In this sense, Weibo is very sad. But tonight is also a relief, a once and continue to change China's Internet phenomenon-class products, worthy of this historical position.

Gratified and sorrowful, and do and cherish.