Summary: Hello everyone, I am a stone. I can't remember when I started using mobile phone to read novels become a kind of fashion, and some of the mobile phone party of a few times to see the novel, What to repair the true class, what kind of fantasy, such as various novels. With the novel
Hello everyone, I am a stone. I can't remember when I started using mobile phone to read novels become a kind of fashion, and some of the mobile phone party of a few times to see the novel, What to repair the true class, what kind of fantasy, such as various novels. With the increase of novel fans also bred more novel Web sites, the most cattle when the beginning of the Chinese network, but the need to register members have to spend money to read a novel all the chapters, which makes a lot of cock silk readers discouraged. Do SEO is to do the user experience, and the user experience contains too much content, a lot of details determine the site's user experience, then the novel type of Web site should pay attention to which details of the problem? The stone from three aspects simple analysis, the discussion.
First, the navigation section of the novel website
Figure I: The beginning of Chinese network navigation section screenshot
Figure II: 17K Novel screen navigation section screenshot
Compare the navigation section of the above two novel websites, you will find some similar plate design, for example: Author section, mobile phone reading client, etc., because the navigation part is too long I not all screenshots. Analysis of the user groups of novel Web sites, those who like to read novels, the most concerned about what kind of site is most needed? First, many novels fans of long novels have their own impulse to write, this is very easy to understand, because the stone before also like to read suspense novels, wrote some short stories. A novel website want to firmly grasp the user's heart must analyze the user's psychology, second, the mobile phone reading client, in fact, many novel fans are using mobile phone to read the novel, the real computer online to read the novel is not much, because everyone likes to be in the car and time to read novels. If your site cannot be accessed by a mobile phone, you will surely lose a lot of users.
The main navigation section can also be placed on a number of topic pages, such as the 17K novel "Literary League", in addition to leading the navigation, the secondary navigator will generally show some popular novel categories or writers. Convenient site visitors to find their own want to see the novel, but the beginning of the novel Web page of the search box design is not conspicuous, looks a bit rough, search box can be designed some beautiful. These two types of novel sites are in the industry is very good, want to do a good job of the novel Web site user experience may wish to draw on.
Second, the function design of the novel website
Figure three: the title page design of 17K novel web
Figure Four: The title page design of the beginning Chinese web
Carefully read the two novel web site design, in fact, the difference is not small, the user experience of the novel type of website design main experience in the title page and article page, these two pages should be the longest user stay. Because readers want to write comments, to read the article, for SEO optimization, these two types of pages is also the most important, because the long tail words are laid out in both categories of pages. As shown in figure three, figure four, the title of the 17K novel Web page design features: Add shelves, enter bookmarks, txt download, put into the desktop, but also add the function of the page sharing. Stone also looked at the beginning of the Chinese web page, functional design is basically similar, but more than the function of figure four, convenient for different types of mobile phone users, so it can be said that the starting point for mobile phone users than 17K to do more detailed.
Many of the Web site features described above, some of which require members to use, such as: Download function. Users will certainly not want to register their members when they first use them, because they are lazy, but they have to register their members for convenience and they can also be forced to register as members. There is a point is the advertising strategy, the beginning of the Chinese network to do the whole station of the window ads, now generally are some web game ads, such ads for users who often want to click the article page is more disgusting, too many such ads will let you lose a part of the user. Therefore, advertising should be enough, can not make users unbearable.
Third, the novel class website chooses the member system to be free
Novel type of Web site operating mode is the choice of membership or all free, stone think both have their own advantages, free site for netizens is a temptation, because any function as long as you visit the site can be used casually, do not need to register, also do not spend money. Such sites will allow more users to accept. The membership of the novel network requires users to register members, and spend money to read novels, but it is a major way to profit from the site. From the point of view of profitability, free sites can only choose to do more advertising, and to do a good job of website promotion, because the flow of large to earn more advertising fees. When a novel site has relatively stable IP traffic, with a large number of loyal users will be bound to go to the mode of charging, but it is best to use relatively free mode of operation.
The above stone simple talk some novel website user experience, but very not comprehensive, the website user experience mainly includes the content design, the function interaction design, the product design these three aspects. To provide users with the most convenient and efficient interactive design, as well as to attract users of the content, long down your site can be left in the hearts of users, but also gradually formed a brand, I am the old boy SEO studio stone, chatting some, please do not take offense!